Borrell: Local Advertisers Okay With AI, But There’s a Catch
AI use may be getting more acceptable in the marketing workflow, but local advertisers are drawing a line around what they expect to pay for it. New Borrell Associates data shows rising concerns about AI accuracy, disclosure, and paying human rates for machine-generated work.
Latest Headlines
Attorney Says Radio Contracts Have An AI Clone Problem
An attorney is warning radio talent that AI voice cloning is becoming a major blind spot and largely unregulated threat in broadcast employment agreements, with many current contracts offering little protection when it comes to protecting talent’s own voices.
Would You Give Away Your Over the Air Audience?
(Mike McVay) Jan Muller, CEO of the newly purchased My 105 FM in Zurich, Switzerland, has an avant-garde approach to selling commercial time on his station: they give away the over-the-air audience and charge for the digital impressions that come from their stream.
Are You Prepared For The Day After 9/7?
(John Shomby) As a PD, I always treated the first day back after Labor Day as the beginning of a new "season" for our radio station. This is a time that calls for a renewal and refresh. You're giving your radio station a proverbial fresh coat of paint.
Townsquare Ignite Adds SC’s Midlands to Media Partnerships
Midlands Media Group is the latest in radio to form a strategic partnership with Townsquare Ignite's white-label digital advertising service, pairing the Columbia, SC, operator's local radio and news brands with Townsquare's proprietary programmatic technology.
Dan Bongino Announces Return To Syndicated Radio
Dan Bongino is headed back to radio, teaming with Shawn Farash for a new three-hour weekday program on Westwood One that marks his first regular return to the airwaves since leaving his nationally syndicated show in 2024 for a stint in the Trump administration.
MediaCo Secures Debt Waiver; Revenue Climbs For Fifth Quarter
MediaCo's bet on streaming and free ad-supported television pushed revenue higher for a fifth consecutive quarter, even as the multicultural broadcaster disclosed that it secured a lender waiver just in time to avoid a debt default this month.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
CMG Latest to Press FCC on Radio Ownership Rules
The FCC's Local Radio Ownership Rule has drawn a steady stream of visitors to commissioners' offices this summer. Now Cox Media Group is the latest broadcaster to press the case for looser radio ownership rules directly to commissioners.
Meeting Quota Shouldn’t Be Your Goal
(Loyd Ford) Your sales manager is responsible for revenue, activity, forecasting, accountability, morale, and often explaining performance to someone above them. You can either become another problem they have to manage, or become one of the reasons they sleep better at night.
Make Your Customers’ Dream(s) Come True
(Jeffrey Hedquist) In actors’ training, one way to prepare for a scene is to ask ourselves, “What is my character’s dream, and what can I do to make this dream come true today?”That’s the same question we should be asking about our client’s customer.
Radio, TV Personality Barry “The Reazar” Richards Dies At 83
Barry "The Reazar" Richards, a radio and television personality whose decades-long career spanned five major markets and is credited with helping introduce progressive rock to East Coast radio, died August 15 following complications from a recent series of strokes.
iHeartMedia’s Pollack Adds Mediabase President Title
iHeartMedia is putting Alissa Pollack in charge of both its chart data business and major label marketing. Pollack has been promoted to President of Mediabase at RCS Worldwide, while continuing to serve as President of Global Music Marketing.
Nicole Pezzola Leyden Joins AdLarge, fwd. network
Nicole Pezzola Leyden is bringing her decades of building sponsorships for brands including TED, Discovery, and the NHL to AdLarge, which has named her Vice President, Brand Partnerships across the audio ad sales company and its fwd. podcast network.
SiriusXM Rings In New Era With WWE Radio
Ahead of SummerSlam, SiriusXM and WWE are launching WWE Radio on channel 156, the new official audio home of WWE. Starting July 27, the channel will feature daily programming from key talent and live play-by-play of WWE’s Premium Live Events.
World’s Largest EV Maker Adopts DTS AutoStage
The world's largest electric vehicle manufacturer is getting hybrid radio and video entertainment built in. Chinese automaker BYD is adopting Xperi's DTS AutoStage as its exclusive in-car media platform, becoming the fourteenth major automaker to sign on.
TM Studios, Mix 96.5 Reunite For New Jingle Pack
TM Studios and Mix 96.5 Brand Manager JR Ammons are working together again, this time on a new jingle package for Audacy's Houston Hot AC station. The package, called "Mix Hot AC 2," is already on air on KHMX and is now available for syndication.
