Google Research Shows It’s the Wrong Time To Cut Radio Ads
Brand awareness spend often gets cut first when budgets tighten, treated as a nice-to-have rather than a growth driver, but new research from Google puts a number on why that's a mistake. The results make a powerful case for maintaining radio ad budgets.
Latest Headlines
Broken $6K Promise Costs Montana FM Its FCC License
A promise to pay within a week turned into another broken deadline, and now a Montana FM has lost its license entirely. The FCC has revoked KBOQ in Lima, MT, after owner Southwest Montana Media failed to settle more than $6,700 in delinquent regulatory fees.
NAB Rebuffs FCC’s Proposed 72-Hour EAS Fix Deadline
When cell networks went dark for weeks during recent disasters, radio stations kept broadcasting emergency alerts throughout. That track record now anchors the NAB's response to portions of a major FCC proposal, which it says could undermine EAS reliability.
Nielsen: Extending Cumulus Nationwide Access Isn’t ‘Practicable’
A federal judge is forcing Nielsen to hand over three years of pricing data as part of a scramble ahead of today's hearing that could determine whether Cumulus Media keeps access to Nielsen's national radio ratings past its September contract deadline.
The Passing of Dolly Parton: The Lesson to Learn
When a major event happens, people turn to a trusted source to be told by the people they trust what it is that happened. When we don’t satisfy that need, we risk losing our audience.
iHeartMedia Girds a New Steelers Audio Network Program Slate
iHeartMedia Pittsburgh and the Pittsburgh Steelers have updated the Steelers Audio Network programming lineup by adding former players, such as Super Bowl XLIII Champion Willie Colon and linebacker Vince Williams, to FOX Sports Pittsburgh.
KBA Names 2026 Radio, College Radio Award Finalists
The Kentucky Broadcasters Association has narrowed the field for its 2026 Excellence in Broadcasting Awards, naming finalists in professional and collegiate radio categories ahead of an October 25 ceremony at Louisville's Galt House.
Triton Digital, RCS Worldwide Integrate For OTA Programmatic
Triton Digital and RCS Worldwide have integrated their platforms, letting broadcasters running RCS's playout software transact programmatic ads on their existing infrastructure. This extends automated ad buying to over-the-air radio inventory.
Momentum Secures Tomorrow’s Sales
(Loyd Ford) In most sales meetings, the first questions are predictable: What is sold? What did you sell? How much revenue came in? And those questions matter, because results matter. But the final sale is the one part of the process you cannot completely control.
How To Use Radio to Overcome Trust Issues
(Jeffrey Hedquist) Think about this: when you’re about to make a purchase, do you check out the latest ads for the product or service, comparison ratings, search online, or rely on advice from friends who’ve bought what you’re about to buy? The latter always seems to weigh most.
Salem Media Promotes Two Finance Leaders After CFO Exit
Salem Media's first leadership moves since going private are landing in finance. The company has promoted Autumn Marcus to Senior Vice President, Finance and Strategic Planning, and Monica Montijo to Senior Vice President, Controller and Accounting.
CMA Reveals Finalists For 2026 Broadcast Awards
The Country Music Association has released its 2026 Broadcast Awards finalists, honoring on-air personalities and radio stations across the US and Canada, with winners to be announced ahead of the CMA Awards Pre-Telecast Ceremony next month.
Tommy Castor Fills iHeartMedia SLC Market President Seat
iHeartMedia has named Tommy Castor Market President for Salt Lake City. The role had been open since Castor's predecessor, Joyce Wirthlin, left iHeart amid a round of layoffs and resurfaced across the street as Market Manager for Cumulus Media SLC.
Audacy To Close Its Creator Lab Podcast Platform
Audacy is shutting down Creator Lab, the free podcast hosting and brand-sponsorship marketplace it built for independent creators, effective November 1. The company notified partners, calling it "a difficult decision" and thanking them for their partnership.
After 13 Years, Music 1 and Aiir Go Separate Ways
Music 1 and Aiir are going their separate ways, with the two radio software companies ending their commercial relationship at the close of 2026. Music 1 Pro will keep integrating with Aiir's PlayoutOne automation system for stations already using both.
Triton: News Podcasts Surge Ahead of the Midterms
Triton Digital's Q2 2026 US Podcast Ranker shows News posting the sharpest reach growth of any genre ahead of the midterms, even as Comedy widens its already-controlling lead, driven partly by late-night television shows increasingly moving into audio.





















