Say It, Show It: Study Finds Formula For Radio’s Host-Read Ads
It's proven that radio personalities are one of the biggest reasons people tune into AM/FM. Turning that fandom into revenue isn't difficult either. New industry research into creator advertising shows how to best create effective, measurable opportunities for advertisers.
Latest Headlines
USA Lacrosse Picks iHeartMedia’s Sticks For Audio Partnership
iHeartMedia is expanding its Olympic-sport portfolio, adding USA Lacrosse to a roster that already includes US Figure Skating and US Ski and Snowboard. The audio company becomes the organization's first Official Audio Media Partner ahead of the 2028 Olympics.
Country Radio Seminar Extends Early Bird to Two Days for 2027
Country Radio Seminar is giving early registrants an extra day to save. Unlike past years' one-day-only Early Bird sales, the discounted rate for CRS 2027 is available for two full days before it increases ahead of the March event at the Omni Nashville Hotel.
NPR Editor-in-Chief Condemns White House Press Bans
Days after CNN, MS NOW and Politico were barred from the White House, NPR's newsroom leader is speaking out, calling the exclusions a direct assault on press freedom and pledging solidarity with any news organization targeted for its reporting on those in power.
Back to Life; Back to Reality
(Mike McVay) As John Mayer said, “A little bit of summer is what the whole year is all about,” but today, the first day of Fall, is so much more than a time marker for when summer ends. The emotions felt are varied, but radio carries a definitive upside.
There Is No Format for Grief
(John Shomby) This past week, a tragedy happened in Los Angeles while several TV news helicopters were in the air covering a major accident. One of them, the helicopter for NBC4, went down about a block away, claiming the lives of the pilot and an NBC4 reporter.
iHeart Honolulu’s 92.3 KSSK Raises $1.2M For Hawaii Keiki
Over two days, iHeartMedia Honolulu's 92.3 KSSK raised the largest one-year total in the history of its Kapiolani Radiothon for Kids, collecting $1,204,575 to fund pediatric programs and services at Kapiolani Medical Center for Women and Children.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
BIA’s Mele, WPP’s Soch To Bridge the Political Ad Cliff at Forecast
Political ad dollars vanish after Election Day. Forecast 2027 shows you where 2027 revenue growth is coming from, with top leaders from Cox Media Group, Hearst Television, BIA, and WPP Media. Join us November 12 at New York's Harvard Club.
Boomstock Awards Over $20K to Omaha Nonprofit
Nearly 6,000 people showed up for a blast from the 60s and 70s, and two Omaha nonprofits came out ahead because of it. Walnut Media's Boomer Radio wrapped its fifth annual Boomstock festival, helping The Stephen Center and First Responders Foundation.
Opening Sunday Shows Radio’s NFL Staying Power
The car dashboard turned into the best seat in the house for NFL fans on Opening Sunday. Xperi listening data shows drivers flocked to radio coverage before kickoff and stayed well after the final whistle, reinforcing AM/FM's power with sports fans.
Josh Brown Launches Cedar Valley Media Marketing Firm
Radio sales executive and Radio Ink columnist Josh Brown has launched a new Georgia-based marketing venture aimed at helping radio stations market their own brands the same way they've spent decades helping other businesses to market theirs.
Media Research Pioneer Bill Harvey Dies at Age 84
Bill Harvey, the media research innovator who invented Arbitron's Area of Dominant Influence and later founded RMTLabs, spent more than 35 years shaping how the industry measures audiences and ad effectiveness, and died Sunday at 84 after a short illness.
After Cody, ‘Pure American Country’ Passes Mic to Zack Bennett
Zack Bennett is moving into the seat Bill Cody held for a decade at Pure American Country. Pure American Networks has made him permanent host of the nationally syndicated program, months after he stepped in as interim host following Cody's death in June.
Garth Brooks and TuneIn Split On SEVENS After Stingray Sale
Garth Brooks is parting ways with TuneIn after three years of running the SEVENS Radio Network together, a split brought on by TuneIn's recent sale to Stingray Group. Two of the network's stations are already gone, but Brooks says a new broadcast venture is coming.
US Podcast Downloads Slip In August, Triton Data Shows
iHeart Audience Network held on to the top spot in Triton Digital's latest US Podcast Ranker for August, though its once-wide lead over Audioboom and Cumulus Podcast Network continues to narrow, according to newly released weekly download figures.
BionicVO Picks Yaman Coskun For Business Development
Yaman Media Group founder Yaman Coskun has signed on as the exclusive business development partner for an AI voice platform, tasked with pitching the roster of real, professionally cloned voice talent to radio, advertising agencies, and podcast producers.
