Google Research Shows It’s the Wrong Time To Cut Radio Ads
Brand awareness spend often gets cut first when budgets tighten, treated as a nice-to-have rather than a growth driver, but new research from Google puts a number on why that's a mistake. The results make a powerful case for maintaining radio ad budgets.
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Villafane Bets On ‘Total-Market’ Audio With New Media Venture
After exiting Nueva Network earlier this year, Jose Villafane is back in the audio space. Partnering with his wife, Cindy, the duo has launched Audio Treehouse, billed as a "Total-Market Audio Solutions Media Company," connecting brands with Hispanic audiences.
Cumulus Selling Space Coast Trio to MARC Media Group
MARC Media Group is moving fast on its Florida strategy. Three Space Coast stations are coming into the fold after striking a deal to buy the signals from Cumulus Media. MARC will operate the stations under a local marketing agreement until the sale receives FCC approval.
SBS Foreign Ownership Could Jump To 67% Under FCC Petition
Investment funds based in the Cayman Islands, Jersey, Ireland, and Japan are seeking approval to hold post-bankruptcy shares in Spanish Broadcasting System, as the FCC opens a pleading cycle to allow SBS's foreign ownership to rise to majority stakes.
LeGrett, D’Angelo Guest On Benztown’s ‘Chachi Loves Everybody’
Benztown's Chachi Loves Everybody podcast dropped two new episodes this week, featuring Beasley Media Group Chief Business Officer Kevin LeGrett and Xperi Senior Vice President Joe D'Angelo in conversation with Dave "Chachi" Denes.
How Relevant Radio Navigates Emotional Moments with Listeners
(Paige Nienaber) Well, that was an interesting week... If you haven't read Mike McVay's recap, please do so. Dolly was one of those moments where you saw stations really step up and be relevant, in the moment, and a part of their audience's shared experience.
Dolly’s Gift of Connection
(John Shomby) Much has been said about Dolly Parton this past week. I was fortunate enough to spend a little time with her twice in my lifetime, and when I heard about her passing, I felt the same as so many others. It felt as if we had lost a friend. Think about that.
MIW Opens Applications for Fourth ‘Behind The Mic’ Mentorship
Mentoring and Inspiring Women in Radio has opened applications for its fourth annual Behind The Mic Mentorship program, which will give one female on-air talent a year of one-on-one industry mentorship and a trip to NAB Show 2027 in Las Vegas next April.
Audacy’s ‘I’m Listening’ Mental Health Initiative Returns For Year 10
In recognition of September as National Suicide Prevention Month, Audacy's annual I'm Listening mental health broadcast returns for the tenth year across the company's radio stations and digital platforms with special programming from September 8 to 13.
Broken $6K Promise Costs Montana FM Its FCC License
A promise to pay within a week turned into another broken deadline, and now a Montana FM has lost its license entirely. The FCC has revoked KBOQ in Lima, MT, after owner Southwest Montana Media failed to settle more than $6,700 in delinquent regulatory fees.
iHeart and Premiere Renew and Expand Clay Travis Deal
The Clay & Buck Show is not going anywhere, and neither is Clay Travis. iHeartMedia and Premiere Networks have renewed and expanded their long-term agreement with the talk host and OutKick Media founder, adding a new sports media partnership to the deal.
KILT Launches New Morning Show for Houston Commute
The third time may be the charm for mornings on Audacy Houston's 100.3 The Bull (KILT). Lois "Double L" Lewis and Matt Wood debut The Morning Bull with Matt & Lois on September 17. The duo fill the spot left behind by Frito & Katy.
Salem Media Promotes Two Finance Leaders After CFO Exit
Salem Media's first leadership moves since going private are landing in finance. The company has promoted Autumn Marcus to Senior Vice President, Finance and Strategic Planning, and Monica Montijo to Senior Vice President, Controller and Accounting.
Audacy To Close Its Creator Lab Podcast Platform
Audacy is shutting down Creator Lab, the free podcast hosting and brand-sponsorship marketplace it built for independent creators, effective November 1. The company notified partners, calling it "a difficult decision" and thanking them for their partnership.
After 13 Years, Music 1 and Aiir Go Separate Ways
Music 1 and Aiir are going their separate ways, with the two radio software companies ending their commercial relationship at the close of 2026. Music 1 Pro will keep integrating with Aiir's PlayoutOne automation system for stations already using both.
Triton: News Podcasts Surge Ahead of the Midterms
Triton Digital's Q2 2026 US Podcast Ranker shows News posting the sharpest reach growth of any genre ahead of the midterms, even as Comedy widens its already-controlling lead, driven partly by late-night television shows increasingly moving into audio.





















