It's always a great lesson when radio people can hear an honest assessment of what advertisers think of them. One of the best panels last week at the NAB show in Las Vegas was co-hosted by RAB President and CEO Erica Farber and Television Bureau of Advertising President Steven Lanzano. The panel consisted of four advertisers who use both radio and TV but also include digital in their media mix. It was a great lesson on how advertisers are looking for ways to reach consumers with digital and how they are also using traditional media, such as radio and TV, to drive those consumers to their digital messaging. Following the panel we spoke to Tyler Corder who is the CFO of Findlay Automotive Group, which owns 28 dealerships in Nevada, Arizona, Utah, Oregon, and Idaho. We asked the CFO about his views on radio how effective it is for his dealerships and what radio needs to do better. WATCH OUR INTERVIEW HERE.
Radio stations are facing more competition than ever. With constant demands from owners and headquarters to sell more, there's almost no time left to devote to training, brainstorming and development. Radio Ink magazine is now offering an affordable, effective way for you to attend training that will help you get more clients, increase sales, increase the size of your paycheck and stay motivated. It's called Radio Ink Live and we're kicking it off TODAY with one of radio's most respected sales trainers, Sean Luce. REGISTER HERE.
As reported here two weeks ago, Bridge Ratings & Media Analysis President/CEO Dave Van Dyke was going to release updated findings of his company's January study "Music Radio's Killer Internet Strategy." As of Tuesday, those findings are now public. Among the study's key findings are that interest in streaming music remains high and consumers prefer customizable streams over radio station simulcasts. READ MORE .
For the third consecutive week, The Home Depot is radio's #1 advertiser, airing 67,933 commercials for the week of April 13-19, according to Media Monitors. The number of commercials played for The Home Depot was down somewhat from the week before, but still nearly 75 percent higher than the #2 advertiser for the week, Geico, which had 39,413 plays.
Pandora has been trying to smooth over its somewhat rockey relationship with the music industry and is adding two board members from the music side of the business. The majority of Pandora's revenue comes from the music industry and both sides are on opposite sides of where rates should be headed with the Copyright Royalty Board. Maple Leaf Sports & Entertainment CEO Tim Leiweke joins the board immediately and former EMI chief Roger Faxson will be voted on at Pandora's shareholder meeting June 4.
An additional four members of House of Representatives have been added to the list of co-sponsors of the Local Radio Freedom Act, a resolution that opposes "any new performance fee, tax, royalty, or other charge" on local broadcast radio stations. The resolution now has 158 co-sponsors in the House of Representatives and 13 in the Senate.
Radio's primary area for growth has become digital, and the most important digital conference on how to monetize radio's digital assets is a just over one month away. Radio Ink's Convergence 2015, coming up May 27-28 in California’s Silicon Valley. At next month's Convergence, four key speakers will enlighten broadcasters on how to best increase their revenue streams through digital means. Read more HERE!
Premiere Networks announced a three-hour Memorial Day radio special featuring the hosts, writers, and editors of TheBlaze and TheBlaze.com. TheBlaze Radio Network's Reflections From A Grateful Nation is being made available for News/Talk formats on May 23-25. Guest appearances on the special include actor Gary Sinise, game show host Pat Sajak, and members of the military.
The final radio station owned by Buckley Communications, KIDD/Monterey, has been sold to Mount Wilson FM Broadcasters. The transaction was handled by Dick Foreman for the seller and Saul Levine for the buyer. According to documents filed with the FCC on Monday, the purchase price will be $50,000. Closing is expected this summer, subject to FCC approval.
iHeartMedia announced that Scott Hopeck is their new president/market manager for New York. Hopeck is a 20-year media veteran who has served as the president/market manager for iHeartMedia Phoenix since October 2012. He replaces Joe Puglise who held the job since December 2008, but has now exited the company.
On Monday, Salem Media Group launched The Eric Metaxas Show, a new two-hour talk program, in 26 of the top 30 radio markets. Metaxas' flagship home is WNYM/New York. Salem has designed the show to fit both a Christian Teaching/Talk format, as well as a News/Talk format.
After reports spread throughout newspapers and trades last week, Greater Media made it official on Monday that WPEN-FM/97.5 The Fanatic now has a new lineup, anchored in AM drive by former WIP afternoon sports talker Anthony Gargano. The show's co-host is midday personality John Marks. Anthony Gargano in the Morning replaces ESPN's syndicated Mike & Mike in the Morning, which now shifts to WTEL-AM.
Hubbard Broadcasting has announced that Joel Swanson was named general manager for the company's five-station cluster in Bemidji. Swanson replaces Lou Buron and Mary Campbell, who operated the stations for 25 years prior to Hubbard's purchase of 16 radio properties from Omni Broadcasting in March, which included the Bemidji stations.
A pair of helpers has come to FCC Chairman Tom Wheeler's office. Gigi Sohn has been named to the new position of counselor to the chairman. In addition, Emmaka Porchea-Veneszee has been named special and confidential assistant to the chairman.
It's time to make your nominations for one of our most popular lists of the year. The 2015 Most Influential Women in Radio list will be released on June 16. Who needs to be on that list? Here's your chance to have your say. Go to our nominating form HERE and send us your nomination. YOUR DEADLINE IS MAY 1.
TuneIn has announced that it will be fully available for the new Apple Watch, as well as for Apple CarPlay. This availability includes all of TuneIn's live streams and on-demand podcasts.
(By Jeff Schmidt) Motivational speaker Les Brown instructs his audiences, "Raise your hand if you've ever come up with an idea to do something, and before you could take one step towards it, you, yes YOU, talked yourself out of it?" You've done it, I've done it...quite recently, in fact.
(By Jeff McHugh) It's almost a given that radio stations do contests and give away stuff. Unless you work for an NPR affiliate or the CBC, you were probably indoctrinated into the philosophy of contesting on your first day at your first radio job. Have you ever wondered why those contests are happening?
(By Ronald Robinson) For decades, the standard retinue of on-air and commercial phrases has included the likes of: "Do it today! Buy now! Come on down! Save 30 percent! Don't miss it! Check us out online! Call now! Wait!" An impressive list of others exists. The on-air usage of this approach to audiences is ubiquitous.
Thanks to Robert Sobczak for sending us this Blast From the Past. This is Larry Anderson at WGR in Buffalo. As a teenager and president of his High School Radio Club, Robert set up tours of Buffalo Radio stations. He took this picture in 1979. Read More About This Blast From the Past...