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April 17, 2014

Top Story

Alpha Purchasing Main Line For $57 Million

Alpha Purchasing Main Line For $57 Million

Two announcements from Larry Wilson today. First, L&L Broadcasting and Alpha Broadcasting will be merging into one company, called Alpha Media. The company will continue to operate out of Portland, OR. Wilson said, "The merger will be the culmination of a long-term plan to ultimately combine the two companies and will allow us to streamline our oversight of all 49 stations to take advantage of the many synergies." However, that number (49) will soon be growing to 68. Wilson also announced that Alpha will be purchasing 19 stations, in five markets, owned by Main Line Broadcasting. Main Line owns stations in Richmond-Petersburg, Louisville, Dayton, Hagerstown and Chambersburg.


INDUSTRY NEWS

FCC Says No to More Consolidation

FCC Says No to More Consolidation

In a "Further Notice of Proposed Rulemaking and Report and Order," the FCC did not buy the NAB's contention that increased competition from digital and other audio delivery platforms warranted a loosening of the current caps on radio ownership. The Commission rejected the NAB and CBS' claim that the current rules are "not necessary to promote our localism and diversity goals." For now, in a market with 45 or more stations, one company may own a total of eight stations, no more than five in the same service (AM or FM. Those numbers decrease (see below) based on the total number of stations per market.


Radio is Still The Dominant Technology

Radio is Still The Dominant Technology

In dismissing the NAB's proposal to loosen ownership caps to enable radio to compete more with digital and other delivery methods, the Commission says those other "non-broadcast sources" of audio programming are not yet meaningful substitutes for radio, whether it's listeners or advertisers. "Broadcast radio remains the dominant radio technology." The Commission also concluded that Satellite radio still serves only a small portion of the population and Internet-delivered audio programming is not yet a meaningful substitute for broadcast radio listening for most listeners. The conclusion of the FCC was that the competitive conditions radio faces are relatively unchanged since the 2006 Quadrennial Review.


They Are National. You Are Local.

They Are National. You Are Local.

Even though Pandora openly claims it is taking listeners and advertising dollars away from radio, and claims it is the number one "station" in some of the biggest cities in America, the FCC isn't buying it. Pandora now says it has 9% of all radio listening in the United States. The Commission argues they are a national product and there is no evidence they compete locally (read how a local car dealer is using Pandora over Radio HERE).


Radio Lacks Significant News Coverage

Radio Lacks Significant News Coverage

Tell that to WTOP in DC or CBS in New York or WBBM in Chicago (although you should also read our next story). But that is the reason you may be able to purchase your local newspaper someday. In reviewing whether or not radio should be able to eventually own a local newspaper, the Commission says the nearly 40-year-old blanket prohibition on newspaper/broadcast cross-ownership is too broad and a change could be made. Here's why...


If This Was Your Station, What Would You Do?

If This Was Your Station, What Would You Do?

Hartford Courant reporter David Owens took to his Facebook page to complain about Angela Dias of WTIC-AM in Hartford, who Owens claims was reading his news stories on the air without giving any attribution. "Imagine my surprise (not really) to hear Angela Dias of WTIC radio reading my story to me this morning and not giving The Hartford Courant credit. She also read another story I wrote, again without attribution, about an awful assault on a baby in Hartford." Owens has a much bigger concern, that broadcasters steal from newspapers. Do you?


Local Radio In Syracuse Isn't Dead Yet

Local Radio In Syracuse Isn't Dead Yet

That's the title of a column written by John Hunt, GSM for WOLF, WMVN, WNDR, and WOSW in Syracuse at Syracuse.com. Hunt says radio hears about the demise of radio all the time. He says the truth is "radio has been an ongoing, dependable medium for listeners, musicians, advertisers, and other content providers like talk show hosts for over a hundred years. The medium has been more flexible than any other in the way it adapts to trends, fads, and community needs." Hunt goes on to describe both the winning and losing radio business models.


Who Are the Most Influential Women in Radio?

Who Are the Most Influential Women in Radio?

Every June, Radio Ink magazine highlights the tremendous accomplishments of radio's most successful women. For the past 15 years, our Most Influential Women in Radio issue has been one of our most popular, as every woman we profile gives specific details on how she got into radio and climbed up the ladder of success. Also in this issue, we highlight a radio legend, someone who has, year after year, had tremendous success in radio and has also moved the industry forward in a positive way. Send your nominations to edryantheeditor@gmail.com.



DIGITAL

Nielsen to Launch Mobile Measuring - For TV

On Thursday Nielsen announced the launch of the final trial as it gears up to expand Nielsen Online Campaign Ratings to mobile this summer. Nielsen Online Campaign Ratings measures the audience of digital advertising and the company says it will become the first and only measurement suite to "offer robust insight into a campaigns full digital and cross-platform audience." Video ad platforms BrightRoll and TubeMogul will participate.


Subaru's Will Have iHeart in The Dash

Subaru's Will Have iHeart in The Dash

Subaru drivers will be now able to listen to iHeartRadio right from the dashboard. iHeartRadio for Subaru will include safety-minded features to help minimize driver distraction with an interface to provide seamless access to the iHeartRadio digital service in-vehicle. Additional features for Subaru drivers include access to their saved Favorites, the ability to Thumbs up/Thumbs down songs to create a more personalized experience, scan Live Radio stations and tune into iHeartRadio's Shows & Personalities feature which offers on-demand news, celebrity and entertainment talk show content.



PEOPLE IN THE NEWS

JB and Sandy Return Monday

JB and Sandy Return Monday

Austin personalities JB Hager and Sandy McIlree return to radio Monday as the morning team on new Adult Album Alternative Station "The Fringe." Austins Real Radio The Fringe (105.3) was created by locally owned and operated Genuine Austin Radio. Musically the station will feature hits from alternative music charts and will be a blend of alternative current and classic hits with local artists and the occasional off beat song playing a big role in the format. Until last year JB and Sandy were head on Mix 94.7 in Austin.


Big River Taps Guida as Ops Manager

Big River Taps Guida as Ops Manager

Big River Broadcasting says Andy Guida has taken over as the companys Operations Manager and Program Director. In addition to overseeing the operation of 107.1 The River and 104.7 The Gator, Guida will now be tweaking the sound of the two stations. Guida says, With the direction country music has been going for last several years, there is a huge market for that traditional country sound for which The Gator is known. Well be expanding the music library as well as putting on new features and shows, but the format will remain steady.


Dan Dierdorf Unretires

Dan Dierdorf Unretires

Dierdorf has just signed on as the radio color analyst for Michigan Football. He'll work with Jim Brandstatter who will move from the analyst chair to play-by-play. Dierdorf spent 30 years with CBS before retiring last year. Dierdorf and Brandstatter played football together at Michigan in the late 60's and early 70's.


Johnson Becomes Market Manager In Salt Lake

Stephen Johnson becomes the new GM and CEO for the Broadway Media Group in Salt Lake City, Utah. Johnson will oversee KXRK, KUDD, KUUU, KEGA, KYMV, and KALL. He replaces Craig Hanson who's retiring after 37 years to pursue radio station ownership. In addition, John Kimball has been named General Manager and CEO of Real Media, which will have oversight of Broadways digital, technical, event and entertainment, and outdoor media assets.


Rivieria Adds Monica Nelson to Mornings

Rivieria Adds Monica Nelson to Mornings

Riviera Broadcasting says Monica Nelson will now be part of the Hot 97.5 / 103.9 (KMVA-FM) Phoenix morning show with Vinnie Del Rosso. Nelson joins the station after her most recent position as Morning Show Host at Bonneville's "The Peak" (KPKX-FM), also in Phoenix, before it flipped to Sports earlier this year.


Live 95.5s Morning Mess Welcomes Hannah

Live 95.5s Morning Mess Welcomes Hannah

Alpha's KBFF-FM in Portland says Hannah Byrom will join Tanya Brown and Mike Edwards on the Morning Mess Morning Show weekday mornings 5-10 a.m. starting Monday. Hannahs experience includes Morning Show Co- Host at WAZO/ Wilmington, NC, and Co-Host of nationally syndicated night show, Zach Sang and the Gang.


IdaVend Promotes McCollum

IdaVend Promotes McCollum

Mary McCollum becomes Director of Regional and National Sales at IdaVend Broadcasting, Inland Northwest Broadcasting, and KRPL. McCollum has been the sales manager with the company since 2011. IdaVend operates six stations in Moscow, Idaho, and three in Lewiston, Idaho.


CALLING ALL DIGITAL SUPERSTARS

Nominations are being accepted, and flowing in, for the 4th Annual Convergence Digital Awards which are sponsored by vcreative. The awards will be presented at the 7th annual Radio Ink Convergence Conference in Silicon Valley, June 4-5 at the Santa Clara Convention Center. Like Radio Ink's 40 Most Powerful, the Most Influential Women in Radio, Medallas de Cortez, and the Radio Wayne Awards, these prestigious awards have become recognized symbols of excellence throughout the industry. The deadline tomake your nomination is one week from today



WEDNESDAY BLOGGERS

<b>(SALES)</b> Closing Is A Funny Word For It

(SALES) Closing Is A Funny Word For It

(By Chris Lytle) Early in my sales training career, I ran across this definition of training: Training is a planned program designed to impart specific knowledge, skills, and attitudes to increase desired behavior in measurable ways. Whenever I sit down to write and record one of these knowledge bites, Im thinking, What do you need to know, what skills do you need to strengthen, and how can I influence your beliefs and attitudes about selling?


<b>(SALES)</b> Ideas Sell Better Than Salespeople

(SALES) Ideas Sell Better Than Salespeople

(By Jeffrey Schmidt) As a young manager in the car business, George was struggling. He had big dreams and goals, his owner had high expectations and George wanted his store to be different from any in town. He asked me for help. I was his radio sales rep.


<b>(SOCIAL)</b> Taylor Swifts Social Media Secrets

(SOCIAL) Taylor Swifts Social Media Secrets

(By Loyd Ford) This isnt about how popular Taylor Swift is or if her career is up or down or if she makes you crazy or you love every smile, every song, and every reaction she has at awards shows. Its about understanding the basic elements of creating the right kind of buzz in social media and engaging where it is most important for actual impact for your brand.



MONDAY BLOGGERS

<b>(SALES)</b> Highlights From NAB 2014

(SALES) Highlights From NAB 2014

(By Sean Luce) I was invited to dinner at Sinatras inside the Encore Hotel headquarters of NAB 2014. My host asked me what I thought the best thing about NAB 2014 was, as this was Wednesday night and I was leaving after dinner. It had been a long day (long week) of early breakfasts, seminars, checking out of my hotel that day, and more meetings in the afternoon before dinner.


<b>(SALES)</b> Obstacle Delusions

(SALES) Obstacle Delusions

(By Paul Weyland) OBSTACLE DELUSION: Broadcast salespeople just assume that a local direct client cant afford to pay more than say, $2,000 a month for a schedule on your station. REALITY: Many business owners could afford to pay at least that much per week.


<b>(MANAGEMENT)</b> Tips For Your Rebuild

(MANAGEMENT) Tips For Your Rebuild

(By John Caracciolo) So youve decided to relocate your radio studio. You are about to make a major investment in time and money and, hopefully, move your operation for the last time. Moving a radio station is no easy task; most stations have been in their existing homes for years. So there are many factors to consider some are straightforward, but some can come out of nowhere and bite you when you least expect it.



RADIO INK CONFERENCES

CONVERGENCE SPEAKERS WANTED

CONVERGENCE SPEAKERS WANTED

Are you leading the charge to grow digital revenue at your station or company? Are you one of those on the cutting edge of digital technology? Are you willing to share your knowledge, experience, and success with the entire radio industry? Radio Ink is looking for speakers and presenters for Convergence 2014, the longest-running conference where great radio and digital minds merge. Take a look at our 2014 Agenda and contact Deborah Parenti at parenti@aol.com or fill out this form if you'd like to be part of this year's event.


Are You Banking Enough Digital Revenue?

Many believe radio's big growth spurts will come from the digital side of the business. Quarter after quarter, the Radio Advertising Bureau reports how digital revenue for radio is exploding as over-the-air revenue remains mostly flat until another political ad bonanza comes along to give it a jolt. If you want to learn how to increase your digital revenue, consider attending Radio Ink's Digital Audio Conference, Convergence, June 4 and 5 at the Santa Clara Convention Center in the heart of Silicon Valley. Our 2014 agenda has been posted HERE. If you would like to be considered to speak on a panel and help radio generate digital revenue GO HERE. REGISTER HERE.



RADIO INK

TELL US ABOUT YOUR SALESPEOPLE

The Programming Department at your radio station is very good at telling us when they hire a new PD, morning show or afternoon drive jock. And we love to write about them. We also know how important salespeople and sales managers are. They are grinding it out on the streets with more competition than ever in an economy without a Mustang engine. We also want to brag about your sellers. Tell us all about your new sales hires, Sales Manager promotions or company award winners. Everyone loves to see their name in lights...some like the extra pat on the back more than money in their pocket. Send all the details - and a photo - to edryantheeditor@gmail.com


SEND US YOUR BLAST FROM THE PAST

Our "Blast From The Past" page in Radio Ink is our most popular page. We love your old pictures, ancient studio equipment, classic station vehicles and other great radio memories. Send pictures edryantheeditor@gmail.com.









Blast From The Past
Dust off your old radio pictures and send them to edryantheeditor@gmail.com

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Station Vehicle Gallery
Radio stations from all over the country have sent in pictures of their mobile marketing machines. Here are some of the most creative vehicles being used in the industry today. Send your picture to edryantheditor@gmail.com.
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