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On The Cover:
Eddie "Piolin" Sotelo


The Hispanic Radio Conference Issue

On the Cover:
Angelo Cataldi
The Sports Radio
Conference Issue


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March 6, 2015

Top Story

Clyburn: "I Credt Radio For a Lot Of My Success"

Clyburn: "I Credt Radio For a Lot Of My Success"

FCC Commissioner and former acting FCC Chairwoman Mignon Clyburn spoke to the Hispanic Radio Conference on a variety of issues Thursday in Dallas. Co-Managing Partner of Fletcher, Heald & Hildreth Frank Montero interviewed the commissioner, and first up was the controversial and nationwide debate on net neutrality. Clyburn, who supported the FCC decision last month, said, "You are in control over the Internet, not an Internet service provider. If you have your own device, as long as it's not harmful to the network, you are in control." More...


INDUSTRY NEWS

Gonzales Brings Attendees To Tears

Gonzales Brings Attendees To Tears

Former U.S. Attorney General Alberto Gonzales gave an impassioned speech at the Hispanic Radio Conference in Dallas on Thursday -- a talk that literally brought tears to the eyes of many attendees. Gonzales talked about his childhood in Texas as the son of cotton pickers and his journey to the highest legal position in the nation as attorney general under President George W. Bush. A story of growing up in a two-bedroom house -- and serving the president in the White House. Video More...


Heineken Digital Ad Budget Hits 30%

Heineken Digital Ad Budget Hits 30%

It's a 10 percent increase for Heineken which spent 20 percent on digital in 2014. That's a huge chunk of money and some of it has to come from other media. Ad Age says Heineken will increase its overall ad budget by 6 percent in 2015, including dedicating 30 percent of its spending to digital. Ten percent of the ad buys will be programmatic. Heineken USA spent $150 million on measured media last year, according to Kantar Media. Ad Age reports that the recent U.S. launch of Desperados, a tequila-flavored beer, had zero awareness when TV ads were used. When only digital was used, awarness was about 23 percent.


Ten Questions For Pandora

Ten Questions For Pandora

There's no denying that Pandora is making great gains with consumers. It's second to none when it comes to online listening. Happy consumers is certainly a good thing but it's not the only thing that translates into a successful business. On Thursday, Pandora held it's second annual analyst day, and on his blog BTIG analyst Richard Greenfield had 10 questions for the online pure play. They range from increasing spotloads to its marketing effectiveness to why Pandora does not use the geolocation features embedded in smartphones to determine a user's location for ad-targeting? Read Greenfield's blog HERE.


Apple to Overhaul Streaming Product

Apple to Overhaul Streaming Product

According to TechCrunch Apples streaming music service will be a totally new of Beats but with iTunes branding and tighter integration with Apples own devices and software. The new offering is said to offer the Beats-style personalization and recommendation features of that current streaming service but will likely be mostly new on the software side. The company may be planning to offer the service for $7.99 per month, $2 less than subscriptions to Spotify and Rdio. The tech site is reporting the product wii be unveiled in early June.


20 Years For KKFN Denver

Kudos to Denver Sports station KKFN-FM 104.3 The Fan. The station will celebrate its 20th anniversary this coming Monday. The station launched in 1995 as KKFN-AM on 950 AM. The original weekday lineup included the Fabulous Sports Babe (Nanci Donnellan), Woody Paige & Todd Mansfield, Doug Moe & Tom Green, and Jeff Reckard. On Monday, The Fan will welcome back former personalities Woody Paige, Tom Green, Dan Issel, Charles Johnson, Irv Brown, and Joe Williams. They will be joined by Rockies radio announcer Jerry Schemmel. The Fan will also hold an anniversary party on March 26 in downtown Denver.



RADIO INK CONFERENCES

Advertisers Provide Insight On Radio Buys

Advertisers Provide Insight On Radio Buys

At the Radio Ink Sports Radio Conference on Thursday, attendees got a chance to peek inside the minds of some clients that wholeheartedly base much of their success on the medium. What do they look for in a rep? What goals does radio achieve for them? What more can and should reps be able to do? The panel was moderated by Dan Bennett, RVP, Dallas/ Houston, Cumulus Media and included Holly Krebs, marketing director, Low T Center, and Eric Maas, owner of Classic BMW/Plano, Texas.


English Or Spanish To Win Hispanic Listeners?

English Or Spanish To Win Hispanic Listeners?

Research Director Partner Charlie Sislen moderated the panel at the Hispanic Radio Conference looking into the state of Nielsen's measurement of the Hispanic population in the U.S. Sislen stated, "The world in ratings has vastly changed. The other thing -- again, this will be absolutely no surprise to anyone in this room -- the Hispanic population has grown." Sislen continued, "When I started, nobody even knew what a high-density Hispanic area was unless you were in Miami or L.A., and now most major markets have them." Also on the panel was Cumulus Media's Mike McVay (pictured).


Investment Strategy And Hispanic Media

Investment Strategy And Hispanic Media

What is a radio company looking for, specifically a Hispanic radio company, in 2015 to attract today's more cautious investors? Leading the panel "Investment Strategy: Hispanic Media, Wall Street & Main Street" at the Hispanic Radio Conference in Dallas Thursday was managing partner at Sugarloaf Rock Capital Drew Marcus. The first question Marcus asked the panel dealt with capital, capital markets, and what kind of capital is available to Hispanic markets. More...


Key Strategies To Sell Sports Radio

Key Strategies To Sell Sports Radio

At the Radio Ink Sports Radio Conference Thursday, four top sports sales pros gave attendees some of the secret sauce they use to sell in the markets where they operate. Moderator Jay Meyers, CEO, BMT/BCA, spoke with Joe Bell, SVP/market manager, CBS/Miami; Alec Drake, GSM, Sportsradio 1310AM /96.7FM The Ticket and KLIF-FM Dallas-Ft. Worth; and Bob Visotcky, general sales manager, BCA Radio/San Diego. More...



PEOPLE IN THE NEWS

Univision Teams With Alex Lucas

Univision Teams With Alex Lucas

Univision Local Media has entered into a content agreement with AL&CM Broadcasting Networks, which will add The Alex "El Genio" Lucas Morning Show to WPPN in Chicago, KOVE in Houston, KBRG in San Francisco-San Jose, KFZO in Dallas, and KLJA in Austin. Univision Radio President Jose Valle said, "Partnerships like these allow us to really deliver on our commitment to bring our listeners the best content available in the industry."


From Miami To L.A. For Hashem

From Miami To L.A. For Hashem

Another piece to the station iHeartmedia is building around Big Boy in L.A. Abdul Hasem will take over as APD and get on-air duties at Real 92.3. Hasem joins the L.A. team from 103.5 The Beat in Miami, where he was program director and on the air since October 2013. He also serves as an iHeartMedia Urban Brand Coordinator. Prior to that, DJ A-OH was part of the programming team at WGCI-FM in Chicago.


The Bull Gets New Morning Team

The Bull Gets New Morning Team

KILT-FM in Houston has found its new morning show. The Morning Bull, featuring George Lindsey, Monica Lunsford, and Cowboy Dave are getting together on CBS Radio's 100.3 The Bull in Houston starting Monday, March 16. The station has been searching for a new morning show since hosts Foley and Thunder disbanded.


Jessen Dead At 53

Jessen Dead At 53

Billboards senior chart manager Wade Jessen died early Thursday morning according to The Tennessean. For 20 years, Jessen oversaw all of Billboards Nashville-based radio, retail, streaming, and digital charts for country, Christian/gospel, and bluegrass music. He spent 25 years as a country music radio host, producer, and programmer. Since 2006, Jessen was the evening personality on SiriusXM's classic country music channel. Reba McEntire posted on Social Media, "What a great guy he was. My thoughts and prayers go out to the family. Rest in peace Wade."


Big Boy Era At iHeart In L.A. Begins Monday

Big Boy Era At iHeart In L.A. Begins Monday

As expected after Tuesday's court ruling, iHeartMedia in L.A. announced former 20-year Power 106 morning man Big Boy will take over mornings at Real 92.3, which iHeart recently flipped to R&B. The former Emmis host said, "You can't imagine how psyched and ready I am to show my listeners -- my family -- what we've got planned at Real 92.3. iHeartMedia 100 percent gets what I've been doing for over 20 years and together we're going to take it to the next level."


Brady Joins The Monkey In Biloxi

Brady Joins The Monkey In Biloxi

Alpha Media in Biloxi says Brady joined 107.1 The Monkey (WXYK) on March 3 in the 6-10 p.m. slot. Born and raised in Detroit, Brady got started at WYCD in The Motor City as a board op/producer. He then landed the executive producer gig for The Coop Show at 98.7 AMP Radio in Detroit. From there he went to do APD/MD/Nights at WAZY in Lafayette, Indiana.


WHO ARE THE BEST PD's IN AMERICA?

WHO ARE THE BEST PD's IN AMERICA?

It's one of our most popular lists every year. And it's your chance to recognize the great men and women that make your stations sound great. Every format and every market is considered for this list. Who are the Best Program Directors in America? Make your nomination HERE .


SEND US YOUR CLASSIC PHOTOS

SEND US YOUR CLASSIC PHOTOS

Thanks to Robert Sobczak for sending us this Blast From the Past. This is Larry Anderson at WGR in Buffalo. As a teenager and president of his High School Radio Club, Robert set up tours of Buffalo Radio stations. He took this picture in 1979. Read More About This Blast From the Past...



WEDNESDAY FEATURED WRITERS

(SALES MANAGEMENT) Truth In Labeling

(SALES MANAGEMENT) Truth In Labeling

(By Jon Horton) We all use labels in our everyday conversation. They provide convenient shorthand for sharing well-known concepts using a minimum of words. Unless you're meeting with a real estate agent, it's usually enough to simply say, "I left home this morning" even though "home" might be an apartment, a condominium, or a mansion.


(HIRING) Recruiting Passive Candidates

(HIRING) Recruiting Passive Candidates

(By Laurie Kahn) You are reading more and more about "passive candidates." We are spending a lot of time working with our clients on how to deal with this type of candidate. This is not something that affects only radio, but all industries. There are basically two types of people to consider in the job search: job seekers and passive candidates. Let me explain...


(SOCIAL) 5 Awesome Social Media Tools

(SOCIAL) 5 Awesome Social Media Tools

(By Loyd Ford) Always looking to save time with your social media, be more productive, or both? Every once in a while, we like to look at tools that can make things easier for you. There are - as you might suspect - some evergreen tools that just stick around because of how awesome they are, but you might find a new trick or two. Here's a fresh look...



RADIO INK CONFERENCES

Busting The Top Hispanic Myths

Busting The Top Hispanic Myths

Something big is happening, the Hispanic influence in America is exploding. Dieste Senior Strategic Planner Gabriela Gonzalez says that there are more Hispanics in America than Canadian's in Canada, and that their ethnic birth rate in the U.S. is now 20 times the birth rate of whites. Hispanics are reaching the highest rate of college enrollment than ever before and as of 2013, there were one million Latina's running their own businesses. Gonzalez calls herself the Hispanic myth buster. Here she takes aim at five of them...


Morris Tells Radio To Think Outside The Box

Morris Tells Radio To Think Outside The Box

Chad Morris is the head coach of the SMU football team. His keynote at the Radio Ink Sports Radio Conference focused on his secrets to winning. Morris, who also coached at Clemson, has a motto: "adapt or die." He says it's paramount to adapt to the market and he tells his coaches and players they have to think outside the box and avoid acting in a cookie-cutter environment. The coaching lessons struck home with the radio attendees. Morris says teamwork is just as important on the field as it is in the studio.


How To Coach Sports Talk Talent

How To Coach Sports Talk Talent

If you run a sports station you probably know it's a tough task dealing with talent at times. The successful ones can be very opinionated. At the Radio Ink Sports Radio Conference in Dallas, consultant Scott Masteller led a panel about coaching Sports Talk talent. Masteller was joined by Weiss Agency VP Heather Cohen, WEEI Brand Manager Kevin Graham, XTRA-San Diego PD Brian Long, and Ryan Maguire, PD of KDKA-Pittsburgh. Here's what they had to say.


Juanes Opens Radio Ink Hispanic Conference

Juanes Opens Radio Ink Hispanic Conference

Radio Ink Publisher Eric Rhoads presented the Medallas de Cortez Leadership Award to recording artist Juanes. Following an inspiring film highlighting Juanes' humanitarian efforts, Juanes thanked the audience for support of his foundation. He spoke about his early songs and how writing them helped him overcome the violence in his native Columbia. And how the award has great significance to him and to his foundation.


Meet The Medallas de Cortez Winners

Meet The Medallas de Cortez Winners

On Wednesday evening, the 2015 Radio Ink Medallas de Cortez Awards were presented to the best of the best in Hispanic radio. The awards are named in honor of Raoul Cortez, who founded KCOR, the first Spanish-language station in the United States, in 1946. Among the winners...SBS' Albert Rodriguez for Broadcaster of the Year and Univision's Enrique Santos for Syndicated Personality of the Year. Here are all the 2015 winners...



RADIO INK



Sports Radio Conference
March 4-5, 2015
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Hispanic Radio Conference
March 4-5, 2015
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Blast From The Past
Dust off your old radio pictures and send them to edryantheeditor@gmail.com

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Station Vehicle Gallery
Radio stations from all over the country have sent in pictures of their mobile marketing machines. Here are some of the most creative vehicles being used in the industry today. Send your picture to edryantheditor@gmail.com.
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