Current Issue:



September 8:
The Radio Show Issue
Emmis CEO Jeff Smulyan




Click here to subscribe to Radio Ink.






Radio Ink Writers




















September 30, 2014

Top Story

Auto Connectivity Going Mainstream

Auto Connectivity Going Mainstream

If you have your seats reserved for DASH in Detroit next month you are already aware of how important connectivity in the automobile is to the consumer and you want to know what your radio station can do to stay in touch with the constantly connected consumer. As that connectivity becomes easier and automotive salespeople become more educated on how to explain the technology during the sale, the number of consumers who want connectivity as a feature increases. CNBC reports that Audi and GM are both aggressively promoting models with 4G connectivity. And, the research group McKinsey just released survey results that found 80 percent of car buyers in America consider connectivity "important" or "very important."


INDUSTRY NEWS

How To Limit Mistakes That Could Cost You Money

How To Limit Mistakes That Could Cost You Money

(by Andrew Rosen) In light of the recent court case lost by Entercom in Kansas City, we figured this would be a good time to revisit some of the protections you might want to have in place at your station. As general managers and market managers, it is ultimately our responsibility to prevent costly mistakes. We are only human, at least most of us, but there are ways to safeguard those events from occurring. Lets take live content, for instance. As publishers of local and live programming on-air and online, with shifts lasting four-plus hours, it only takes a millisecond to make a mistake.


Norfolk GM's Unite to Tell the Story

Norfolk GM's Unite to Tell the Story

Norfolk, Virginia Market Managers recently hosted a seminar with research analyst Gordon Borrell on navigating the New Media Landscape. The goal was to educate local advertisers on techniques that could be used to combine traditional media with digital media for greater ROI. Over 200 advertisers showed up. Max Media Market Manager Dave Paulus told Radio Ink it's hard to predict what might come out of the meeting but he had two goals in mind...


The Future Of Radio: Be There

The Future Of Radio: Be There

Cars and radio have a long history together: Automotive is radio's top advertising category, and there's a radio on every dashboard. It's been that way for decades, and it's been a great relationship. But that doesn't mean radio can take it for granted -- not anymore. At the DASH conference, October 15-16 in Detroit, you'll get a chance to hear about the future of this key collaboration, from people who are in a position to know. NOTE: The deadline for registering for DASH at the $595 price expires at the end of the day Tuesday. On Wednesday, the price increases to $795. We have limited seating, so act now before DASH sells out and save $200 by registering before the price increase.


Mayhem in Chicago

Mayhem in Chicago

Allstate continues to deploy a unique advertising idea that managers may want to pay close attention to. This is the second time we're hearing about how Allstate takes over radio stations in one market with an advertising campaign that gives the company total control of what gets played on those stations. The first time was at the Radio Show in Indianapolis when RAB President and CEO Erica Farber interviewed an Allstate executive and a representative from their ad agency. The Chicagoland Radio and Media Blog has all the details about how Allstate created "Mayhem" on four iHeartMedia stations from 5PM to 7PM.


Jon Pinch Unretires

Jon Pinch Unretires

He had originally planned to retire from Cumulus in November, however Jon Pinch, who'd been VP and co-COO for the past 14 years, just can't leave the radio life. Pinch will take over the Atlanta market for Cumulus where the company has seven stations. It's a position that's been open since Jeff Brown was promoted to a corporate position back in April. CEO Lew Dickey said, Jon is the consummate team player and will now be contributing in a new role as market manager of our six-station cluster in Atlanta. We're excited to have someone with his loyalty, talent, and experience leading our terrific team in Atlanta.


Two Washington Stations Participating In HD Test

As the industry awaits some sort of resolution from the FCC for the challenges broadcasters are dealing with on the AM band, the testing of AM HD continues. Fox Sports 1380 (KRKO) and Classic Country 1520 (KKXA) will participate in the all-digital AM radio tests October 2 through October 6. Stations will suspend analog transmissions for experimental broadcasts in partnership with NAB Labs.


ABC Television Dominates Radio

Out of the blue, ABC TV, which wasn't even on the Media Monitors list, aired more radio commercials than any other company last week, over 43,500 to promote its new shows for the upcoming fall season. Last week's number one, GEICO, drops to number five. Holding strong at number two was the Home Depot, followed by McDonald's, which was also number three last week. And moving up one spot to number five was the Chrysler-Jeep-Dodge dealer group. Fox TV also made a big move last week, moving from 71st on the list to number eight.



DIGITAL

Programmatic Buys Continue to Grow

MediaPost has the details regarding Interpublic's Mediabrands Magna Global unit, which predicts programmatic media-buying will expand at an annual rate of 27% over the next four years, reaching $53 billion of global ad spending in 2018. Programmatic buys are based on automated platforms and that are driven by consumer data, which includes both open market and auction-based RTB (real-time bidding), as well as private exchanges between media buyers and sellers. Magna estimates that non-RTB trading is a slightly larger part of the programmatic mix, 24% of all digital media buys vs. 22% for RTB-based trading, and 54% for traditional, non-programmatic media buys. By 2018, Magna predicts RTB will be the dominant source of media-buying, accounting for a 39% share of all buys versus 28% for non-RTB and 33% for traditional media-buying.


Watchdog.org Launches Watchdog Radio

Illinois Watchdog Radio and National Watchdog Radio will provide content for radio stations throughout the Prairie State and across the country. National Watchdog Radio will syndicate on weekends, hosted by Watchdog.org reporters Eric Boehm and Matt Kittle. The two-hour show will focus on state and local governments across the States, as well as larger national trends. Kathryn Watson of Watchdog.org's Washington D.C. Bureau will discuss stories of the week from Watchdog.org.



PEOPLE IN THE NEWS

Jones Promoted To VP Of Urban Operations

Jones Promoted To VP Of Urban Operations

Earl Jones has been the Chicago market manager for iHeartMedia since 2005. In his new position, he'll stay in Chicago and report to iHeartMedia President of National Sales Jeff Howard. Jones will now develop and implement urban sales and programming initiatives and strategies for Chicago, New York, Dallas, Miami, Atlanta, Los Angeles, Jacksonville, and Orlando markets, as well as iHeartMedia Urban stations throughout the country.


Scarano Takes Over For Jones

Scarano Takes Over For Jones

With the promotion of Earl Jones to a corporate position, Matt Scarano will take over running the Chicago market for iHeartMedia. His official title is market president. Scarano will return to the Chicago market, where he first joined the company in 2009 as director of sales. iHeartMedia has seven stations in the Chicago cluster.


Cumulus Promotes Welling To DOS Toledo

Cumulus Promotes Welling To DOS Toledo

Cody Welling has been promoted to director of sales for Cumulus Toledo/Monroe where he's been GSM since July. Prior to that, Welling was GSM for Great Plains Media in Bloomington, IL, and was also an AE and LSM for Cumulus Toledo/Monroe. Welling was a 2012 Radio Wayne Award Finalist in the GSM of the Year category.


Chris Alan To Program WPFM In Panama

Chris Alan To Program WPFM In Panama

Powell Broadcasting Group in Panama City has named Alan its new PD for Hot 107.9 (WPFM). Market Manager Ira Rosenblatt said, Chris had a very successful run at Magic Broadcasting in both Panama City and Dothan, so he knows our market and the competitive situation. Alan spent 2007-2011 as director of programming for Magic Broadcasting and PD of WILN in Panama City.


Handa Hired By KSJO For Middays

Handa Hired By KSJO For Middays

KBBY/Ventura PD Angie Handa has been appointed assistant PD and midday host for Cumulus' KSJO/NASH FM 92.3 in San Francisco. Handas (10A-3P) show will debut on NASH FM Monday, October 20. In the newly created position of assistant program director, Handa will work with Program Director Mac Daniels on production, imaging, and music scheduling. Handa has programmed radio stations in markets including Cleveland, Tucson, Phoenix, Charleston, and Fresno.


Ace & TJ Add Director Of Operations

The Ace & TJ Show is bringing on Tracey Millman as its new director of operations. After working with the Sony Music Group, Millman worked for 10 years as operations manager for Sirius/XM Talk Channels including acting as liaison between the Howard Stern Show and all Sirius/XM departments. The Ace & TJ Show syndicates to more than a dozen markets in the formats CHR, Hot AC, Classic Hits, and Country. The Ace & TJ Button syndicates through the Radio Button and is heard worldwide and soon on local affiliate streams.



MONDAY BLOGGERS

<b>(SALES)</b> Selling To Venus And Mars

(SALES) Selling To Venus And Mars

(By Sean Luce) I stumbled across a book once that substantially helped me understand the relationships between women and men. Some from our newer generation of sales reps might not have been exposed to it. Its called Men Are From Mars, Women Are from Venus. The author's name is John Gray, Ph.D. I went shopping at a mall with Venus. Simply put, Venus took four hours to find what she wanted and Mars (me) spent 20 minutes to find what I needed.


<b>(DIGITAL)</b> The SoundCloud Debacle

(DIGITAL) The SoundCloud Debacle

(By Mike Spinelli) SoundClouds kettle boiled over this summer when major labels (the majors) started to enforce their intellectual property rights, upsetting the services large community of producers and DJs. After seven years of maintaining the same service, SoundCloud took drastic steps to change its design, and more importantly, its functionality. Many of the functionality changes likely occurred from the growing concern of potentially copyright infringing works that inhabit the platform.


<b>(DIALOGUE)</b> ROI Through Technology

(DIALOGUE) ROI Through Technology

(By Deborah Parenti) Last month, 30-year broadcast and tech executive Phil Argyris was tapped to lead GatesAir, formerly part of Harris Broadcast. I asked him to share some of his vision for his company and the industry. What are radios greatest tech opportunities today? Multichannel HD Radio remains a strong opportunity for the over-the-air model. The bandwidth efficiency of the HD Radio digital stream brings not only additional channels into play, but also interactivity.



FRIDAY BLOGGERS

<b>(WIZARD)</b> Pepsis Digital Screw-Up

(WIZARD) Pepsis Digital Screw-Up

(By Roy Williams) Advertisers are attracted to online media because theyre not entirely happy with their investments in traditional broadcast media. To understand the reasons behind this widespread disappointment, we need only understand the seductive nature of linear, no-threshold thinking. We have reliable data that tells us exactly how many motorcycle riders have died trying to navigate an S-curve at 100 miles per hour. The straightforward logic of traditional accounting, with its linear, no-threshold thinking, predicts one-tenth as many deaths at 10 miles per hour.


<b>(SALES)</b> Start Off A New Sales Hire On The Right Foot

(SALES) Start Off A New Sales Hire On The Right Foot

(By Matt Sunshine) Congratulations on your new hire. Chances are youve interviewed a lot of people, and youve evaluated them on their sales talent (highly recommend you use a sales-talent assessment tool), as well as their experience and fit for the position. You know all too well that making a hiring decision is a big deal, and the cost of making a bad hire is significant.


<b>(TALENT)</b> Radios Primary Technology

(TALENT) Radios Primary Technology

(By Ron Robinson) We're not going to beat technology. We need to figure out how to use it. Bob Pitman. The Clear Channel CEO was, I expect, referencing all that software and those digital thingies with bells, whistles, lights that blink and may, occasionally, emit sparks. There are so many technology reps roaming the range and ruining peaceful pastures as to intimidate and overwhelm any senior radio cowboy.



DASH 2014

Fill Up Your Ideas Tank

Fill Up Your Ideas Tank

At the DASH conference, coming up next month in Detroit, three presenters with exciting new products will get a chance to make their pitch in front of a panel of automotive and radio leaders -- and the DASH crowd. You'll see new companies with fresh ideas and innovations, as well as familiar names sharing their newest product lines and developments.


It's All About The Experience

It's All About The Experience

What's a typical in-car experience? Just driving along, maybe stuck in traffic, listening to the radio. Right? Nope, not anymore. Drivers still listen to music, but they're increasingly likely to be getting it from an Internet service like Pandora or Slacker. Maybe they're checking the weather report from a built-in app on the dashboard, or getting traffic information from that handy navigation app. And they're still hearing from advertisers, but it may well be by way of branded, dashboard-enabled content and services. For all consumers today -- not just in the car -- it's all about the experience.


Why We Created DASH

Why We Created DASH

(by Fred Jacobs) The fall season marks the start of football, the coming baseball playoffs, and our second DASH Conference. Living in Detroit, it's never easy anticipating how the Lions will perform or if the Tigers will fade, but we do know that on October 15-16, hundreds of leaders from the radio industry, automotive companies and their suppliers, advertising agencies, car dealers, and others with an interest in the "connected car" will converge on Detroit to collaborate and gain a better understanding of the challenges and opportunities that lie ahead in the dashboard.


Dealers' Advice For Radio On The Connected Car

Dealers' Advice For Radio On The Connected Car

Radio has long been intimately involved with cars and car dealers, and it's been a great relationship. But now it's time to take a look at car buying, and the whole ownership life cycle, from the perspective of today's connected consumer. How will these savvy consumers research, buy, and get service for their vehicles going forward? And how can radio keep its place as a key part of the process? What new services can radio offer to consumers and to those all-important auto-dealer clients?


Connecting The Dots On  The Connected Car

Connecting The Dots On The Connected Car

(Radio Ink Publisher Eric Rhoads) Perhaps you recall a moment when I leapt from my chair to challenge the panel of automotive experts at our Radio Ink Convergence conference, when they stated that AM/FM radio could potentially disappear from the auto dashboard. That was followed up by a blog with an urgent message indicating that automakers were considering dropping broadcast radio at some point in the future. Reaction to that blog was the strongest I've ever received.


CEA's Gary Shapiro To Keynote DASH Conference

CEA's Gary Shapiro To Keynote DASH Conference

Gary Shapiro is the president and CEO of the Consumer Electronics Association. He'll be one of the keynote speakers at the second DASH Connected Car Conference, to be held in Detroit, October 15-16. Shapiro said, "I'm excited to deliver the keynote address at the DASH Conference, a great mashup of broadcast radio, the automobile industry, and consumer electronics. As the home of global auto industry and an emerging hotbed of startups and technological innovation, Detroit is the perfect location for this meeting of the minds."


How Do You Get Where You Need To Go?

How Do You Get Where You Need To Go?

The DASH connected-car conference is coming up fast -- October 15-16 in Detroit -- and innovation, both on the dash and in radio, is certain to be a hot topic. So we're pleased to announce that Cary Tilds, chief innovation officer at GroupM, will deliver a keynote address with this intriguing theme: "What Got You Here Won't Get You There."


Is Radio A College Student's Friend?

Is Radio A College Student's Friend?

What role do cars play in the lives of today's college students, and what do young people expect from their personal transportation, today and in the future? Many students are accustomed to being constantly connected, and it's clear we can expect those habits to extend to the car as in-car Internet becomes more common (and ultimately ubiquitous). And as that happens, what role will broadcast radio play for millennials on the road?


Look Who's Talking....

Look Who's Talking....

If the Connected Car Is Important To Your Station, You Need To Be At DASH! October 15-16 -- Westin Detroit Metropolitan Airport. And more are being added every day. Take a look at who we have ready to educate you on the DASH and give you the tools you need to be way ahead of your competition.



FORECAST

Kassan To Co-Chair Forecast 2015

Kassan To Co-Chair Forecast 2015

MediaLink founder and Chairman/CEO Michael Kassan will serve as advertiser co-chair for Forecast 2015, set for November 19, 2014, in New York. Kassan joins co-chair Katz Media Group CEO Mark Rosenthal. "Advertisers have become a critical part of our annual Forecast conference, and we are pleased to continue our history of attracting the very finest in the industry," said Radio Ink Publisher Eric Rhoads. "Michael Kassan has a brilliant mind."


Katz's Mark Rosenthal To Co-Chair Forecast 2015

Katz's Mark Rosenthal To Co-Chair Forecast 2015

Radio Ink is pleased to announce that Mark Rosenthal, CEO of Katz Media Group, has agreed to serve as co-chair of Forecast 2015, November 19, in New York City. Radio Ink Publisher Eric Rhoads said, "Since taking over Katz, Mark has been heavily involved in the development and growth of our industry and has shown true leadership. Having his guidance on Forecast will help shape this year's program, which will have a strong advertiser focus."



RADIO INK

The 2014 Radio Wayne Winners

The 2014 Radio Wayne Winners

Wednesday afternoon at the Radio Show in Indianapolis, Radio Ink Publisher Eric Rhoads presented the 2014 Radio Wayne Awards to radio's best and brightest in sales and management. These awards honor the radio superstars whose hard work, dedication, and creativity separate them from the pack. They recognize the people who make the industry work, every single day. Congratulations to the 2014 winners!


THE 2014 40 MOST POWERFUL PEOPLE IN RADIO

THE 2014 40 MOST POWERFUL PEOPLE IN RADIO

On July 28, Radio Ink's 40 Most Powerful People in Radio list was released. Bob Pittman was crowned the most powerful for the 4th year in a row. The Clear Channel CEO was followed by Cumulus CEO Lew Dickey and CBS Radio CEO Dan Mason. There were some familiar faces that made the list and quite a few new entries this year. In case you missed it, here is the entire list of the Most Powerful for 2014.


SEND US YOUR BLAST FROM THE PAST

Our "Blast From The Past" page in Radio Ink is our most popular page. We love your old pictures, ancient studio equipment, classic station vehicles and other great radio memories. Send pictures edryantheeditor@gmail.com.







Blast From The Past
Dust off your old radio pictures and send them to edryantheeditor@gmail.com

Get the flash player here: http://www.adobe.com/flashplayer

Station Vehicle Gallery
Radio stations from all over the country have sent in pictures of their mobile marketing machines. Here are some of the most creative vehicles being used in the industry today. Send your picture to edryantheditor@gmail.com.
Get the flash player here: http://www.adobe.com/flashplayer

 
Advertisements

Advertisements