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October 6, 2014:
The DASH Issue
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October 23, 2014

Top Story

Pandora Raking In Political Revenue

Pandora Raking In Political Revenue

As third-quarter earnings season gets underway over the next few days, we'll start to get a clearer picture of how much political advertising revenue radio is able to pull in and how that will impact a disappointing first half of 2014. Most of that revenue will be reported in the next quarter, but we'll certainly get a sense of whether or not radio CEOs are optimistic about it. In the meantime, CNBC reports Pandora has doubled the number of political campaigns using the service. Pandora Vice President of Sales Sean Duggan tells CNBC Pandora is serving ads for about 400 campaigns (individuals and issues) in this election. "We have scale and can be really discrete with targeting, with very little waste." CNBC points out that traditional radio will reach "a bunch of consumers that won't be voting in that particular election and Pandora can provide a great deal of assurance that the people advertisers are paying to reach are relevant to the message."


INDUSTRY NEWS

<b>(MANAGER SPOTLIGHT)</b> "The Man" In Minneapolis!

(MANAGER SPOTLIGHT) "The Man" In Minneapolis!

On October 27, Radio Ink's 2014 Best Managers in Radio list will be released to subscribers. In the issue, we feature over 30 of the best general managers and market managers in our industry today. One of the managers to make the 2014 list is Dan Seeman, vice president and general manager of Hubbard Radio's Minneapolis-St. Paul cluster. He loves radio. He believes in radio and he believes in the impact radio can have on the lives of listeners and the businesses in the community. He's as passionate about radio today as he was when he started in the business 32 years ago.


<b>(AUDIO)</b> How Many Spots Will Your Listeners Tolerate?

(AUDIO) How Many Spots Will Your Listeners Tolerate?

Bridge ratings CEO Dave Van Dyke is a long-time, successful radio programmer and manager having worked at companies including ABC Radio Networks, KCBS-FM in Los Angeles where he pioneered the Classic Hits format with the ARROW 93 brand, and as VP/GM of CBS-owned WODS-FM Boston. He recently released new research about the News/Talk format and how time spent listening was eroding due to listener fatigue. Specifically, his research showed fatigue was setting in over the frequency of the topics being discussed on talk radio. You can see that study HERE. It's one of many research studies Van Dyke's media consumption analysis research firm releases every year. We spoke to Van Dyke this week, not only to dig deeper into the details of his News/Talk study, also to ask him two of our favorite questions: How do listeners responding to radio's overloaded stopsets? And how many spots per stopset is too many? You may not like the answer you hear on that one. Here's our interview with Dave Van Dyke.


Dick Morris Quitting His WPHT Show

Dick Morris Quitting His WPHT Show

After only 18 months on the job, political consultant Dick Morris is leaving CBS's WPHT in Philadelphia. According to the Philadelphia Daily News Morris wants to campaign for Republicans running for office in 2016. Operations Manager Andy Bloom told the paper there were no plans to replace Morris yet who will stay on through the 2014 election and Market Manager Marc Rayfield shot down a rumor floated by the paper that consultant Walter Sabo would be the next host. " I am not aware that he has been around the station and will not be a replacement for Dick." Sabo once hosted a program under the name Walter Sterling.


Target Has Radio, More Digital In Holiday Campaign

Target Has Radio, More Digital In Holiday Campaign

According to Kantar Media, Target spent $167 million on advertising during November and December of 2013 and Ad Age reports the retailer is gearing up for another big holiday season spend which includes radio. On November 2, Target will start airing 15 TV commercials promoting specific products like Beats Headphones. Ad Age says the campaign will include radio, out-of-home, catalogs, and a ton of digital. Spending on digital will be up 50 percent for Target. CMO Jeff Jones tells Ad Age the digital spend will cover everything: "digital video, search, display, mobile, and social." The company will also push an app that allows kids to make wish lists and parents to shop from those lists.


Pandora Offers Artists Access to its Data.

Pandora has launched a new service called "Artist Marketing Platform," or AMP. It's a free online service that gives artists a detailed view of their audience on Pnadora. Pandora says the data is compiled from "tens of billions of hours of personalized listening," and has the potential to help artists with decisions such as tour routing, single selection, set lists and audience targeting." Pandora founder Tim Westergren commented, When I was in a band, we had a rented van, a box of fliers, and a couple staple guns. The challenge faced by artists trying to find and build an audience was part of the original inspiration for Pandora. With AMP, the goal is simple: we want to harness the power of our scale and data to make artists lives easier.


Alpha Comes Up BIG In San Antonio

Alpha Comes Up BIG In San Antonio

Alpha Media in San Antonio held its 7th Annual Raul Jimenez Thanksgiving Dinner Radiothon on Friday, October 17, 2014. Six stations in the Alpha cluster raised over $128,000 to benefit the largest Thanksgiving Dinner celebration in the country. The Raul Jimenez Thanksgiving Dinner, named after the late Raul Jimenez, a local restaurateur, was started 35 years ago. It serves meals to over 25,000 people in need and the elderly. The tradition called A Feast of The Heart has lived on, taken over Jimenezs daughter Patricia Jimenez.


Would You Give This Candidate Free Airtime?

Would You Give This Candidate Free Airtime?

This plea for free airtime comes from Republican incumbent Clayton Fiscus who says because his opponent John Pulasky reads the weather on KATL-AM in Miles City, he deserves an equal amount of time from the station to campaign. KATL station manager Donald Richard told the Billings Gazette it's not going to happen. Here's why...


College FM In Springfield Sells For $1.3 Million

Greg Guy and Jason James of Patrick Communications fill us in on the details in Missouri. 100,000-watt KWFC-FM (airing a Southern Gospel format) is sold to Radio Training Network, which is run by James Campbell. Radio Training also owns KWND-FM in Springfield, as well as 24 other stations in 14 markets. The seller was Baptist Bible College.


As Expected Reba Joins Nash Icon Label

As Expected Reba Joins Nash Icon Label

As Radio Ink reported back on May 14, Reba is the first artist to be signed to the new joint venture label between Big Machine and Cumulus. Tuesday morning the announcement was made on Americas Morning Show with Blair Garner.



PEOPLE IN THE NEWS

<font color=#3333CC>SEND US YOUR CLASSIC PHOTOS</font>

SEND US YOUR CLASSIC PHOTOS

Thanks to Robert Sobczak for sending us this Blast From the Past. This is Larry Anderson at WGR in Buffalo. As a teenager and president of his High School Radio Club, Robert set up tours of Buffalo Radio stations. He took this picture in 1979. Read More About This Blast From the Past...



MONDAY BLOGGERS

<b>(SALES)</b> More Big Thinking From Small Markets

(SALES) More Big Thinking From Small Markets

(By Paul Weyland) There is no question now that broadcast radio and television stations are losing revenue share to search engines like Google. Local direct decision-makers are taking dollars previously spent in broadcast and plowing them into search-engine marketing companies. Leave it to a smart small-market manager like Bud Kitchens with East Texas Broadcasting, Inc. to come up with talking points we can all use to dissuade our clients from spending their budgets on search engines.


<b>(SALES MANAGEMENT)</b> Practice Makes Perfect

(SALES MANAGEMENT) Practice Makes Perfect

(By Jon Horton) The title alone should be sufficient. The phrase sounds like something you would hear from Mr. Obvious and I suspect some of my readers are sarcastically mimicking Homer Simpsons, Doh! Of course practice makes perfect everybody knows that! Yes, they do. Everybody knows it and yet almost nobody does it. How about you? How often do you actually practice your sales techniques?


<b>(SALES)</b> What's Working At The Coalface

(SALES) What's Working At The Coalface

(By Sean Luce) Whit Adamson, the president of the Tennessee Association of Broadcasters, calls it Pioneering. I call it getting out in the field and seeing sales reps on their turf. I recently followed up with some sales reps who attended one of my seminars to see what they actually took back with them and what they are applying in the field. I was kind of startled. Here are some of the results and maybe you and your staff can go over these points to see if you are using them in your sales department.



FORECAST

Independents' to Appear at Forecast

Independents' to Appear at Forecast

When you attend Radio Ink's annual ForecastForecast conference, you know you're going to hear frank assessments of the state of the industry from the leaders of radio's largest groups. But just as important to hear from is our annual panel of independent operators whose ability to react quickly to changes in the market and technology often puts them on the leading edge of radio. At Forecast 2015 , November 19 at the Harvard Club in New York, Walter Sabo will lead a conversation with the Independents.


Guthrie to Talk With Farber, Smith

Guthrie to Talk With Farber, Smith

Cox Media Group EVP/Radio Kim Guthrie will be at Forecast 2015 -- and we hope you'll be there too! If you're at the Harvard Club on November 19, you'll have a chance to hear Guthrie talk with RAB President/CEO Erica Farber and NAB President/CEO Gordon Smith in a conversation onstage and off the record (Forecast has a no-press policy). These industry leaders are set to talk candidly about the state of the business, as well as their initiatives, objectives, and vision for the year ahead.


Colmes to Question Top Execs At Forecast

Colmes to Question Top Execs At Forecast

It's the most anticipated session of Radio Ink's Forecast conference every year: the Group Head Leadership Super Session. For Forecast 2015, coming up November 19 in New York, we've once again invited radio's most powerful executives to give us a candid, rare view from the top. And for this year's event, we're delighted to announce that celebrated radio and TV personality Alan Colmes has agreed to moderate that discussion.


Steve Forbes Headlines Forecast 2015

Steve Forbes Headlines Forecast 2015

Respected author, journalist, and radio personality Rita Cosby will conduct an onstage interview iconic publisher and business leader Steve Forbes at Forecast 2015, November 19, 2014 at the Harvard Club in New York. Radio Ink Publisher Eric Rhoads said, "This is Steve Forbes' second visit to Forecast. His last visit was memorable, and this visit comes at a time when everyone is curious about how the economy will shake out. Steve is the most well-connected man in the economic world and will share some powerful insights. It's not to be missed. We're honored to have such a business icon with us this year."


Kassan To Co-Chair Forecast 2015

Kassan To Co-Chair Forecast 2015

MediaLink founder and Chairman/CEO Michael Kassan will serve as advertiser co-chair for Forecast 2015, set for November 19, 2014, in New York. Kassan joins co-chair Katz Media Group CEO Mark Rosenthal. "Advertisers have become a critical part of our annual Forecast conference, and we are pleased to continue our history of attracting the very finest in the industry," said Radio Ink Publisher Eric Rhoads. "Michael Kassan has a brilliant mind."


Katz's Mark Rosenthal To Co-Chair Forecast 2015

Katz's Mark Rosenthal To Co-Chair Forecast 2015

Radio Ink is pleased to announce that Mark Rosenthal, CEO of Katz Media Group, has agreed to serve as co-chair of Forecast 2015, November 19, in New York City. Radio Ink Publisher Eric Rhoads said, "Since taking over Katz, Mark has been heavily involved in the development and growth of our industry and has shown true leadership. Having his guidance on Forecast will help shape this year's program, which will have a strong advertiser focus."



DASH 2014 HIGHLIGHTS

The Connected Car Lives On

The Connected Car Lives On

(Radio Ink Publisher Eric Rhoads) Something unexpected can result in a sea change. That was the case when Radio Ink unintentionally focused on something that had been below the radar concerning the connected car. We had been monitoring the connected car, we knew it was coming, and we knew it would impact how people use audio in the car.


<b>(VIDEO)</b> DAY ONE HIGHLIGHTS FROM DASH

(VIDEO) DAY ONE HIGHLIGHTS FROM DASH

Click here to watch! Consumer Electronics Association CEO Gary Shapiro kicked off the Radio Ink DASH Conference with a keynote address challenging the radio industry to be more innovative. Shapiro was followed by a panel that focused on what consumers want in the vehicle and a presentation by Vice President of Measurement Innovation at Nielsen Audio Dr. Ed Cohen who unveiled a new research study about Millennials. See the next two stories for coverage on day one and stay tuned for more coverage from day two from DASH in Detroit.


DASH DAY ONE - Millennials Want To Be Social

DASH DAY ONE - Millennials Want To Be Social

On the opening day of DASH in Detroit, Vice President of Measurement Innovation at Nielsen Audio Dr. Ed Cohen gave attendees the first look at new research that examined how college students have woven digital into their lives. It may also give radio managers a glimpse of the type of listener they will soon be dealing with: one with a much shorter attention span that wants more and more control. The study placed a special emphasis on the role of cars, the "connected car," and what personal transportation means in their lives today and their plans for the future. Cohen took part in a three-year study at the University of Florida called The Class of 2015. What the study uncovered was that these college students did consume radio and television, but they connected more strongly with forms of two-way communication, namely social media.


Consumers Want Seamless And Personal

Consumers Want Seamless And Personal

That was the theme from a panel called "It's All About the Experience" on Day 1 of DASH in Detroit, Wednesday. Slacker Radios Mike Kasparian said user experience is top priority, especially in the auto world. With laptops and mobile, the experience is clearly defined. In the automobile theres still work to be done on the dash. Keynoter Gary Shapiro spoke about driver distraction still being a major issue and looked more in the future toward the driverless vehicle. The opinion of this panel was that a lot more needs to be done to please the consumer who wants the experience to be much easier.


Day Two Video Highlights From DASH in Detroit

Day Two Video Highlights From DASH in Detroit

Our second day of DASH included a presentation from Edison Research President Larry Rosin about Radio's performance with consumers on traffic content and school closings. It also featured a collaboration panel between automotive dealers and radio executive, a keynote address by Carry Tilds and Valerie Geller discussed the importance of creating great content to stay ahead of the competition on the DASH. Watch the Video HERE.


Radio Still Matters to Auto Dealers

Radio Still Matters to Auto Dealers

On a panel that combined auto dealers with radio managers the theme was, "with great technology comes great responsibility." While connected cars have great tech capabilities, they also require a lot of knowledge to operate. An advantage for radio if it keeps its content strong is that, as the auto dealers on the panel explained, consumers simply do not want to wait around to learn how to properly use the technology, most car buyers absolutely want their phones paired.


Geller: Focus On Personal Connections

Geller: Focus On Personal Connections

Building a broadcast base has nothing to do with radio itself, according to Valerie Geller, who spoke at DASH in Detroit on Thursday. Instead, Geller said, "It has everything to do with human beings connecting with other human beings. To engage listeners, Geller's three-point plan for broadcasters is to tell the truth, make it matter, and never be boring. She stressed that it's essential for radio companies to target millennials by being on every available platform, and the content must be relevant to the audience. Geller detailed her criteria for keeping content interesting...


Car Only One Aspect Of Mobile Game

Car Only One Aspect Of Mobile Game

Day 2 of DASH included a panel called "The Future of Mobility" and featured Tim Ericson, the CEO of Zagster, Zipcar Vice President of New Markets Dan Curtin, and Ken Laberteaux, the Sr. Principal Scientist at the Toyota Research Institute North America. The panel was moderated by NextEnergy's Tim Johnson (pictured). The message to broadcasters was they must look beyond the traditional audio companies to reach the most consumers. It was suggested that many people are considering different modes of transportation every time theyre looking to travel, from Zipcars to Uber to bicycles, and not just their cars. Ericson said, The car is one of those components but its not the component anymore. And thats especially true of Millennials.



RADIO INK

SEND US YOUR BLAST FROM THE PAST

Our "Blast From The Past" page in Radio Ink is our most popular page. We love your old pictures, ancient studio equipment, classic station vehicles and other great radio memories. Send pictures edryantheeditor@gmail.com.




Images From DASH 2014
Detroit, October 15-16
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Blast From The Past
Dust off your old radio pictures and send them to edryantheeditor@gmail.com

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Station Vehicle Gallery
Radio stations from all over the country have sent in pictures of their mobile marketing machines. Here are some of the most creative vehicles being used in the industry today. Send your picture to edryantheditor@gmail.com.
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