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September 16, 2014

Top Story

Small Businesses Swarm Social Media

Small Businesses Swarm Social Media

BIA/Kelsey has been studying the behavior of small- and medium-sized businesses and today released more data from that study, which is called Local Commerce Monitor. The study focuses on how businesses use social media to get their message out, and BIA/Kelsey's Director of Research Steve Marshall says it's clear social media has become a pivotal platform for them. Social media is not only number one in terms of utilization by SMBs, it is also number one in share of SMB media spending. Here are the details on what BIA/Kelsey released today...


INDUSTRY NEWS

Enough Touting TV Already!

Enough Touting TV Already!

(By Charlie Ferguson) They did it again at the 2014 Radio Show. Glorifying TV advertising and telling all of us in radio that our true role is still that of backup medium. Theres a long, long history of this dating back to the middle 1980s when then RAB President Bill Stakelin heralded the arrival of The Optimum Effective Radio Schedule. Thanks to Steve Marx and Pierre Bouvard for coming up with the O.E.S. Their book about it ranks #11,850,389th on the all-time Amazon bestseller list. Without realizing it, the RAB had actually codified the maxium number of radio ads any advertiser or agency should ever buy on any radio station -- and they even had a formula to prove it.


It's All About The Experience

It's All About The Experience

What's a typical in-car experience? Just driving along, maybe stuck in traffic, listening to the radio. Right? Nope, not anymore. Drivers still listen to music, but they're increasingly likely to be getting it from an Internet service like Pandora or Slacker. Maybe they're checking the weather report from a built-in app on the dashboard, or getting traffic information from that handy navigation app. And they're still hearing from advertisers, but it may well be by way of branded, dashboard-enabled content and services. For all consumers today -- not just in the car -- it's all about the experience.


Radio Show Attendee Scam

The RAB and NAB wants attendees of last week's show in Indianapolis to be on the lookout for an organization contacting Radio Show attendees with an offer to sell the Radio Show attendee contact list (including e-mail and phone). In a Monday e-mail, both organizations stated they have not given that information to the group and that group has not received permission to sell or distribute any list.


Chrysler Has A Big Week On Radio

The usual suspects battled it out for the top two spots on the Media Monitors weekly spot chart last week. GEICO finished first, airing 41,632 commercials, followed by the Home Depot with 38,987. McDonalds came in third with 25,608 spots aired. Rite Aid was fourth, running 24,470, and Sprint rounds out the top five having played 22,909 spots on radio stations across the country. The biggest chart mover was Chrysler-Jeep-Dodge jumping from 37th place to 6th with just over 21,500 commercials played last week.



SPORTS TALK

Fox Sports Gets A New Orleans Affiliate

Clear Channel New Orleans has launched FOX Sports 1280 AM. WODT-AM now features FOX Sports Radios lineup, including Jay Mohr Sports, Steve Gorman Sports!, FOX Sports Daybreak with Andy Furman & Mike North, and the the JT The Brick Show in addition to the networks weekend programming. FOX Sports 1280 AM PD Jim Fisher said, We're so happy to partner with the FOX Sports brand and provide the type of coverage New Orleans deserves. Hosts like Jay Mohr show that the medium is capable of so much more and we're proud to be part of that.


Phils Tack On Another Year With CBS

The Philadelphia Business Journal is reporting that the Phillies and CBS Radio have agreed to a one-year extension to air games on Talk Radio 1210 WPHT and SportsRadio 94 WIP. The current three-year contract with CBS was set to expire at the end of this season.



PEOPLE IN THE NEWS

Wittmayer Travels Cross Country To Join Cumulus

Wittmayer Travels Cross Country To Join Cumulus

Justin Wittmayer gets a promotion and he'll be heading back to the West Coast as Cumulus hires the former Clear Channel Miami vice president of sales to run San Francisco. Before moving to South Florida, Wittmayer was GSM for Clear Channel San Francisco, market manager for Clear Channel San Jose, and director of sales for Clear Channel San Jose. Wittmayer replaces Steve Sklenar.


Giessinger Leaves CBS For Clear Channel

Giessinger Leaves CBS For Clear Channel

Clear Channel Minneapolis brings on 23-year radio vet Grant Giessinger as GSM for the company's seven stations in that city. Giessinger joins Clear Channel from CBS Radio in Minneapolis where he led their sales division. Clear Channel is not unfamiliar to Giessinger. He was once the sales manager and also general manager/vice president for Clear Channel North Dakota.


Who Are The Best Managers in Radio?

General Managers and Market Managers have a lot of responsibility at Radio stations across America these days. In addition to high revenue expectations, there's the constant challenge of selling radio in a world shifting to digital, managing multiple staffs and stations, finding and keeping good salespeople and keeping their stations strong in the community. Those that execute those tasks do it flawlessly and make it look easy. They are the best in the industry and it's time to recognize them. Radio Ink is now accepting nominations for the 2014 Best Radio Managers in America. MAKE YOUR NOMINATION HERE .


Jackson Jumps From Summitt To Entercom In Greenville

Jackson Jumps From Summitt To Entercom In Greenville

Entercom Greenville (South Carolina) has named Dave SupaDave Jackson PD for B93.7/WFBC-FM and Magic 98.9/WSPA-FM. Jackson crosses the street from SummitMedia, where he was PD for three stations. Market Manager Steve Sinicropi said, Dave has years of in-market programming experience that will help make our great stations even better. Dave knows most of the team at B93.7, our market leading CHR including the talent on our dominant Hawk & Tom morning show. I am also excited about the energy and ideas he will be bringing to Magic 98.9, the only true market AC. Daves experience with music, talent, branding, and promotions will elevate our brands.


Gosselin Leaves New Orleans For San Antonio

Gosselin Leaves New Orleans For San Antonio

Clear Channel San Antonio has hired Don Gosselin to program KAJA (Country) and KRPT (Classic Country). Gosselin moves to the state of Texas from Clear Channel New Orleans, where he was operations manager for KVDU, WNOE, WODT, WQUE, WRNO, WRNO-HD, WYLD, and WYLD-AM. Gosselin said, There are very rare times in our careers when the perfect opportunity becomes available at the perfect time. KJ 97 is a legendary station, currently nominated for two CMA awards, in one of the strongest Country markets in the U.S. Between that and K-BUCs legacy, I look forward to leading these two brands to even greater success.


Kage Added To Tampa Morning Show

Jesse Kage has joined the morning show on Sports Radio 98.7 the Fan in Tampa. Kage joins co-host Kirk McEwen along with Roxanne Wilder and Special Ed on the new Kirk & Kage Show. Kage most recently hosted the afternoon show Kage Kult on WXTB/98 Rock. Prior to that, Kage spent four years at WSUN/97X.


Fowler To Run WAY-FM In Charleston

Fowler To Run WAY-FM In Charleston

WAY-FM Southeast Regional Manager Jim Marshall makes the announcement that Bryan Fowler is the new station manager in Charleston, SC. Fowler had previously been general manager of WEMM AM/FM in Huntington, WV. Before joining WEMM, Fowler was general regional manager of positive alternative radio based in Blacksburg, VA.


AGM Restructures Albuquerque Management Team

AGM Restructures Albuquerque Management Team

Last night, American General Media announced Bill Kruger will serve as regional director, overseeing all stations at the Albuquerque and Santa Fe cluster, as well as his continued oversight of the stations in the Four Corners communities. Kruger replaces Suzy Rufail who resigned earlier this month. In addition, Matt Rader is promoted to director of operations and marketing overseeing all areas of programming, promotions, marketing, and event marketing for the Albuquerque/Santa Fe cluster. Rader has been with the company for 15 years.


Who Are The Best Managers in Radio?

General Managers and Market Managers have a lot of responsibility at Radio stations across America these days. In addition to high revenue expectations, there's the constant challenge of selling radio in a world shifting to digital, managing multiple staffs and stations, finding and keeping good salespeople and keeping their stations strong in the community. Those that execute those tasks do it flawlessly and make it look easy. They are the best in the industry and it's time to recognize them. Radio Ink is now accepting nominations for the 2014 Best Radio Managers in America. MAKE YOUR NOMINATION HERE .



MONDAY BLOGGERS

<b>(SALES)</b> Where Is The Money?

(SALES) Where Is The Money?

(By Wayne Ens) In my last Radio Ink blog, I mentioned that radio is not a zero sum game and that its not other radio stations that are your competition, it is other media. Do you know who your competition is? Heres a test. Which of the following media capture the most local ad dollars? a.) TV, b.) Newspaper, c.) Radio, d.) Online/Digital, e.) Outdoor/Transit, f.) Magazines, g.) Direct Mail.


<b>(SALES)</b> Highlights From The Radio Show

(SALES) Highlights From The Radio Show

(By Sean Luce) Great leaders love what they do, and as often mentioned by many who work in media sales, it isnt really work if you love what you do. That was obvious when Bud Walters, president and founder of the Cromwell Group accepted the NAB 2014 National Radio Award from Gordon Smith, the president of the National Association of Broadcasters during Friday afternoons lunch at the Radio Show. I wont soon forget his acceptance speech, which was marked by moving words about the love he has for his people.



WEDNESDAY BLOGGERS

<b>(SALES)</b> This One Word Will Change Your Life

(SALES) This One Word Will Change Your Life

(By Jeff Schmidt) For pilots, the attitude of the plane, meaning the angle of the wing relative to the forward motion, determines whether you climb or descend. Attitude = altitude they teach in flight school. If your attitude (angle of attack) is positive, your plane will go up; and if your attitude (angle of attack) is negative, you will descend. When I started in sales I was told that my attitude and my ability to control my thoughts and feelings were going to largely determine my success.


<b>(DIGITAL)</b> Radio Sales Vs Digital Marketing Agencies

(DIGITAL) Radio Sales Vs Digital Marketing Agencies

(By Gregg Murray) Years ago, radio managers said, If you control their creative, you control the buy. Today its becoming, If you control their digital, you control the buy. There's an internal struggle happening within many radio groups right now. They're wondering if they should get into the digital marketing services arena or try to compete against local agencies who are already offering digital services, such as content marketing, email marketing, social media marketing, SEO, and website design.


<b>(SOCIAL)</b> A 30-Day Social Media Experiment

(SOCIAL) A 30-Day Social Media Experiment

Social media is complicated, right? How do you have the most impact? How do you send an authentic message? How do you get people to share you, like you, love your station? How about starting with something simple? Our society has pulled away from individuals. You know your neighbor, but you may not know the next three. This is different than it was 30 or more years ago. Thats because America has changed. The world has sped up and people have less time. And more choices. Many more choices.



DASH 2014

Why We Created DASH

Why We Created DASH

(by Fred Jacobs) The fall season marks the start of football, the coming baseball playoffs, and our second DASH Conference. Living in Detroit, it's never easy anticipating how the Lions will perform or if the Tigers will fade, but we do know that on October 15-16, hundreds of leaders from the radio industry, automotive companies and their suppliers, advertising agencies, car dealers, and others with an interest in the "connected car" will converge on Detroit to collaborate and gain a better understanding of the challenges and opportunities that lie ahead in the dashboard.


Connecting The Dots On  The Connected Car

Connecting The Dots On The Connected Car

(Radio Ink Publisher Eric Rhoads) Perhaps you recall a moment when I leapt from my chair to challenge the panel of automotive experts at our Radio Ink Convergence conference, when they stated that AM/FM radio could potentially disappear from the auto dashboard. That was followed up by a blog with an urgent message indicating that automakers were considering dropping broadcast radio at some point in the future. Reaction to that blog was the strongest I've ever received.


CEA's Gary Shapiro To Keynote DASH Conference

CEA's Gary Shapiro To Keynote DASH Conference

Gary Shapiro is the president and CEO of the Consumer Electronics Association. He'll be one of the keynote speakers at the second DASH Connected Car Conference, to be held in Detroit, October 15-16. Shapiro said, "I'm excited to deliver the keynote address at the DASH Conference, a great mashup of broadcast radio, the automobile industry, and consumer electronics. As the home of global auto industry and an emerging hotbed of startups and technological innovation, Detroit is the perfect location for this meeting of the minds."


How Do You Get Where You Need To Go?

How Do You Get Where You Need To Go?

The DASH connected-car conference is coming up fast -- October 15-16 in Detroit -- and innovation, both on the dash and in radio, is certain to be a hot topic. So we're pleased to announce that Cary Tilds, chief innovation officer at GroupM, will deliver a keynote address with this intriguing theme: "What Got You Here Won't Get You There."


Is Radio A College Student's Friend?

Is Radio A College Student's Friend?

What role do cars play in the lives of today's college students, and what do young people expect from their personal transportation, today and in the future? Many students are accustomed to being constantly connected, and it's clear we can expect those habits to extend to the car as in-car Internet becomes more common (and ultimately ubiquitous). And as that happens, what role will broadcast radio play for millennials on the road?



FORECAST

Kassan To Co-Chair Forecast 2015

Kassan To Co-Chair Forecast 2015

MediaLink founder and Chairman/CEO Michael Kassan will serve as advertiser co-chair for Forecast 2015, set for November 19, 2014, in New York. Kassan joins co-chair Katz Media Group CEO Mark Rosenthal. "Advertisers have become a critical part of our annual Forecast conference, and we are pleased to continue our history of attracting the very finest in the industry," said Radio Ink Publisher Eric Rhoads. "Michael Kassan has a brilliant mind."


Katz's Mark Rosenthal To Co-Chair Forecast 2015

Katz's Mark Rosenthal To Co-Chair Forecast 2015

Radio Ink is pleased to announce that Mark Rosenthal, CEO of Katz Media Group, has agreed to serve as co-chair of Forecast 2015, November 19, in New York City. Radio Ink Publisher Eric Rhoads said, "Since taking over Katz, Mark has been heavily involved in the development and growth of our industry and has shown true leadership. Having his guidance on Forecast will help shape this year's program, which will have a strong advertiser focus."



RADIO INK

The 2014 Radio Wayne Winners

The 2014 Radio Wayne Winners

Wednesday afternoon at the Radio Show in Indianapolis, Radio Ink Publisher Eric Rhoads presented the 2014 Radio Wayne Awards to radio's best and brightest in sales and management. These awards honor the radio superstars whose hard work, dedication, and creativity separate them from the pack. They recognize the people who make the industry work, every single day. Congratulations to the 2014 winners!


THE 2014 40 MOST POWERFUL PEOPLE IN RADIO

THE 2014 40 MOST POWERFUL PEOPLE IN RADIO

On July 28, Radio Ink's 40 Most Powerful People in Radio list was released. Bob Pittman was crowned the most powerful for the 4th year in a row. The Clear Channel CEO was followed by Cumulus CEO Lew Dickey and CBS Radio CEO Dan Mason. There were some familiar faces that made the list and quite a few new entries this year. In case you missed it, here is the entire list of the Most Powerful for 2014.


SEND US YOUR BLAST FROM THE PAST

Our "Blast From The Past" page in Radio Ink is our most popular page. We love your old pictures, ancient studio equipment, classic station vehicles and other great radio memories. Send pictures edryantheeditor@gmail.com.







Blast From The Past
Dust off your old radio pictures and send them to edryantheeditor@gmail.com

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Station Vehicle Gallery
Radio stations from all over the country have sent in pictures of their mobile marketing machines. Here are some of the most creative vehicles being used in the industry today. Send your picture to edryantheditor@gmail.com.
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