Before Thursday, Nielsen representatives were reluctant to even say the word Voltair. Other than that July 21 closed webinar when Nielsen said it could not support Voltair, it has stayed away from discussing the Telos-Alliance processor. Thursday, during its detailed presentation of the enhanced Critical Band Encoding Technology or CBET -- which is the technology that delivers the signal from the content to the PPM -- Nielsen served up several slides mentioning Voltair. And Nielsen has concluded that after all the lab testing and live testing in Baltimore and Washington D.C., the results demonstrate "similar performance between the enhanced CBET and Voltair." So what does all this mean?
Nielsen says it was able to conclude the enhanced CBET provided results similar to Voltair during its live-testing in Washington D.C. and Baltimore. Nielsen's Beth Webb said seven stations that had a Voltair were used for the comparison testing. Nielsen first looked at those seven stations using the legacy CBET plus a Voltair unit and compared that with results using the enhanced CBET only, on those same seven stations. The stations picked the time periods to be tested and the tests were done over several weeks. According to Nielsen, when you adjust for listening conditions, the results are just about exactly the same.
Nielsen hopes all 48 PPM markets will have the enhanced CBET technology before the big ball falls on New York City in Times Square. On Monday, the two markets used for testing, Baltimore and Washington D.C., will go live. New York, L.A., Chicago, Denver, and Seattle will follow on November 2. On November 5 it will be rolled out in Philadelphia, San Francisco, Detroit, Boston, Providence, Hartford, and Salt Lake. Here are the dates for the remaining markets and what you need to do to implement the technology...
On Wednesday at 1PM Eastern, Radio Ink will host a FREE webinar with Fred Jacobs focused on the connected car and radio's future on the DASH. The dashboard in every automobile has become prime real estate and every company in the audio space wants a piece of that real estate. Is radio's place safe? What do managers have to do to keep their stations relevant. And, what do consumers want delivered to that space in their cars? Join us Wednesday at 1PM as we preview our DASH 3.0 conference being held in Detroit on November 4 and 5. REGISTER HERE.
Spotify makes the announcement of a deal with Katz Radio Group, which will become its exclusive audio sales representative for geo-targeted audio sales in the U.S. Beginning with Q4 2015 opportunities, Katz Radio Group's digital division, Katz Digital, will offer Spotify geo-targeted audio solutions to advertisers and agencies. READ ON.
Indianapolis-based Emmis is first out of the gate kicking off the ratings season. The months of April, May, and June are Emmis' 2nd quarter and revenue was flat compared to the same three months of 2014 ($47.6 million). In the markets that report to Miller Kaplan, Emmis was down 0.5% compared to those markets being down 1.9%. Smulyan said as the quarter moved on, revenue got softer. Emmis was up 5% in June but down 2% in July and 5% in August. And he said with political comps from 2014 pacings for the next three months things are not looking much better. Emmis is pacing down 4% due to those comps.
Automotive was the largest advertising category for the months of April, May, and June, making up 13% of Emmis' revenue. However that category was down 7% for the quarter despite automotive having one of its best years in a decade. The wireless category made up 8% of Emmis' total revenue for the quarter and was up 58% for the quarter. Beverages and financial services were up in the quarter while entertainment, retail, healthcare, and fast-food restaurants were down. Number of minutes sold was flat with average minute rates down 1%.
It's been six months since Emmis CEO Jeff Smulyan said, "This story will be interesting to watch and will be better told six months from now or one year from now. We've seen the start of a bounce back and I feel good about my team." Back then he was referring to iHeartMedia snatching former Power 106 morning man Big Boy, and launching a competitive format around him. Here's why Smulyan is happy today...
That's the word from CBS corporate about "92.9 The Game" afternoon co-host Mike Bell in Atlanta. After being told by the station the suspension was "open ended," we were contacted by CBS corporate late Thursday night and told "Mike would be off the air for a few days and had not been suspended indefinitely." Bell used Twitter to call ESPN's Jessica Mendoza an extremely vulger name. He deleted the post and apologized.
Jessica Mendoza did an interview with ABC News and was asked about being insulted on Twitter by CBS Radio Atlanta's Mike Bell. Here's what she said: "Just before I was going to click on it I thought, you know, why? Why even give it the attention? I didn't even open it, so I have actually yet to read it. To me it was really about the fact that he attacked me because I'm a woman. Being able to call these baseball games - yes, I'm a female, but I want it to get to the point where we think about what I'm saying and doing and not so much about the sex that I am." Bell apologized for his tweets. Mendoza says she accepted the apology.
It's a mult-year deal that includes broadcasting all of the NHL team's games on KMOX-AM and several of the games on Y98 (KYKY). The 2015-16 season marks the 41st year KMOX has served as the flagship radio station of the Blues. In addition to existing game coverage, KMOX will introduce three new weekly shows during the season and will also carry a 30-minute Blues postgame show.
Nominations are now open for Radio Ink's 2015 Best Local Sports Talkers in America list. For the past three years, WFAN's Mike Francesa has occupied the top spot. Can he do it again? Has another local sports talker (or team) had an outstanding year, big enough to overtake Francesa? Make your nomination for the 2015 Best Local Sports Talker HERE. See our 2014 list HERE. Your deadline to nominate is November 4.
The company closed on its purchase of KVRK on September 16 and today it flipped the format from Christian Rock to WAY-FM. The new call letters are KAWA. GM Tim Dukes says, "It's been a whirlwind of activity. The station has been giving away tickets to the State Fair of Texas and the new CD release from DFW's own Gateway Worship, with the promise to hand deliver the prizes within 89.7 minutes of a listener winning."
New Country 96.3 KSCS, Dallas, has raised more than $205,000 for Cook Children's, during its 2nd annual "KSCS Cook Children's Radiothon" which took place October 7. Last year's event raised $121,322. The 96.3 KSCS air staff broadcasted live from 6:00 a.m. until 7:00 p.m. on location at Cook Children's.
Radio imaging company Benztown has partnered up with Dash Radio, a digital radio platform. Dash features over 70 live channels and will, in turn, have full access to Benztown's production libraries.
Syndicated talker Dave Ramsey presented his Smart Money event in Nashville Thursday night with host affiliate News Radio 1510 WLAC. iHeart Market President Dan Endom (left) said, "Newsradio 1510 WLAC is extremely proud to be part of the Dave Ramsey Smart Money Tour stop in Nashville. Dave has helped millions take control of their financial futures and, this event provides a live and in-person platform for folks, through a common sense approach, to achieve financial freedom." Also pictured with Dave Ramsey is Senior VP of Sales Craig Hahn.
iHeartMedia San Francisco announced Thursday that Julian on the Radio will take over the slot, 3-7:00 p.m. weekdays, beginning Monday, November 2. Julian on the Radio moves to San Francisco from KZZP-FM in Phoenix, where he hosted the afternoon drive.
Longtime APD Michael Chase takes on a new role at is taking a new role Hot AC station Star 94 in Atlanta as APD and Director of Marketing and Promotions for the station. Chase has been with WSTR since 2001. This change comes on the heels of Entercom's acquisition of Lincoln Financial Media, including Star 94, in July. Chase will work alongside Market Manager Mike Fowler and PD Tony Lorino.
(By Chairman Eric Rhoads) We received quite a few comments about Eric's editorial on the Cumulus management changes that took place on the first day of the Radio Show in Atlanta, the hometown of Lew Dickey and Cumulus' HQ. In case you missed it, here it is again. Check out the comments that follow.
(By Roy Williams) There are certain words and phrases used by young advertising professionals that I try desperately to avoid. Two of the most painful for me are "unique selling proposition" and "branding." When I was young, those phrases meant the same to me as they did to everyone else. But I take comfort in the words of Muhammad Ali: "The man who views the world at 50 the same as he did at 20 has wasted 30 years of his life."
(By Spike Santee) Selling packages is a good way to build up your business in radio advertising sales, if you are selling good packages, ones that are client focused, not radio station focused. The key to good package selling is the basic weekly schedule of advertising.
(By Paul Weyland) Rather than the useful information consumers need to know, most broadcast commercials are filled with meaningless cliches that no one wants to hear. Today's consumers don't like being "sold," but they don't mind being informed. Here are some talking points that listeners and viewers might like to hear from some of your clients.
The winners of the annual Radio Ink Radio Wayne Awards were named Thursday morning at the Radio Show's Advertiser Breakfast, in categories including GM, Market Managers, and Director of Sales of the Year, with Beasley chief George Beasley taking this year's honors as America's Best Broadcaster. Seen here is Radio Ink Chairman Eric Rhoads, with all the happy winners. Who else took prizes? Click here to find out!
Diane Fannon works for The Richards Group which is one of the agency partners for The Home Depot. And as you know, The Home Depot is one of radio's biggest and most consistent advertisers. Fannon was part of the advertiser breakfast at the Radio Show in Atlanta, along with Mike Hibbison, The Home Depot's vice president of integrated media, and Ed Gorman of Carat USA. Fannon said she loves using radio. HERE'S WHY.
Nielsen representatives were very detailed about the process they've been going through to enhance the technology the top 48 markets use to encode their signal and how that signal is picked up by the PPM. Some believe this was spurred by Voltair. Nielsen says this has been in the works for a very long time because of how complicated the process is and all the testing that needs to be done. Arun Ramaswamy leads Global Engineering for Nielsen. He explained that careful steps need to be taken to preserve the integrity of the currency and get the final product, an enhanced watermark, out into the market. He also said Nielsen worked extensively to hide the watermark better, taking a series of steps to make it more robust and strong. READ MORE.
You'll have to decide that for yourself. It would appear that if the Nielsen watermark enhancement delivers, it just might be. That's probably what Nielsen wants as time goes on. We did hear this interesting suggestion from a manager who saw both presentations at the Radio Show. READ ON.
It was standing room only - including about five Nielsen employees, among them EVP/Managing Director of Local Media Matt O'Grady - for Geoff Steadman's presentation about Voltair. Steadman began his presentation by saying, "Sometimes innovation is disruptive." That was the understatement of the Radio Show. Voltair has turned the ratings radio uses into a daily topic of conversation. The processor has everyone wondering if radio stations are being properly picked up by PPM, and managers are asking whether Voltair increases ratings. And some advertisers are wondering if all radio stations are playing on a level playing field.
It's exactly the kind of data radio needs to keep churning out and delivering to skeptical advertisers. This was brand new data released Wednesday by Nielsen's Carol Edwards. She said this was an independent Nielsen study, which looked at four major campaigns, done by four major department store brands. The results of that study showed that radio delivered $17 in sales for every $1 in advertising spent. The study also showed exposure to a radio campaign drove a 10% increase in overall sales, 3% increase in the total number of buyers, and a 6% increase in dollars spent per buyer. READ MORE.
Connoisseur CEO Jeff Warshaw is not one to hold back. He has opinions about the radio industry on what he believes is holding it back and ideas he believes will move it forward. He was probably only half joking when, during Wednesday's opening panel, he said the government should mandate that radio can only play 10 commercials per hour. He also believes that with iHeart and Cumulus as over-leveraged as they are, it's hurting the entire radio industry. We spoke to Warshaw after the panel Wednesday and asked him to elaborate on a number of the subjects he spoke about. Listen to what he had to say HERE.
Radio continues to churn out study after study that proves radio works for advertisers (see story above). So the question that continues to dog managers and executives around the country is, with so much evidence that listenership is still strong and advertisers are ringing the cash register, why doesn't the revenue follow. On a panel called "Agencies Speak," Wednesday afternoon at the Radio Show we got some answers.
Radio Managers are all hyped up about programmatic. It's understandable. They are being told it's how advertisers will buy all media soon and they are being lead to believe this type of buying will increase their revenue. They like hearing the revenue part for sure. Radio Show organizers certainly understand how big the issue of programmatic has become. The topic was covered in a ballroom, rather than a smaller meeting room, and it had two back-to-back panels that lasted 90 minutes. So what happened?
Wells Fargo analyst Davis Hebert gave Radio Show attendees an update on the economy and the Wall Street view of radio. It's a presentation usually given by Marci Ryvicker, however she has a scheduling conflict this year. Davis started out by providing some data on advertising and said radio's number one category, automotive, is still very strong. He said the projection through September is 18 million vehicles sold, which is the best that industry has done in a decade. The downside? Advertising spend is softening because dealers are having no problem moving vehicles. Hebert also said political ad spending is expected to hit $4.5 billion in 2016. How much will radio get? LET'S FIND OUT.
That was the message several radio executives wanted to get across at the first panel of the day at the Radio Show in Atlanta, Wednesday. Beasley Broadcast Group CFO Caroline Beasley said, "Pandora's revenue is about 2 percent of radio's revenue and even that didn't all come from radio. Their listenership has plateaued and they are now dealing with competition from Spotify and Apple." READ MORE.
(By Buzz Knight) Today is the most competitive time with regard to audio consumption. Everywhere we turn a consumer can turn to everything from personal collection as a choice, to multiple other audio options. We are one of many choices that hopefully over time can turn into a first choice habit. So why do great radio brands matter? Let me explain how we can learn from the value proposition of great brands and use this knowledge to fuel even greater radio brands?
(By Jeff McHugh) I remember the first time that I watched the motion picture classic, Casablanca. As a boy, I wanted to be a cool, tuxedo-wearing leading man like Humphrey Bogart. I remember watching that film wondering how someone like Bogart's character, Rick, got to be tough as nails.
(By Loyd Ford) Big users in social media give you less time to impress them. They're moving fast (at least between content they view). Maybe I should say it this way: They're moving on. Whatever your content is, "they" don't care. You have to give them something undeniable now. It's more than that. Much more. The visual has to be eye-catching in an environment where everyone is trying to be eye-catching.
Mark LaNeve is VP of marketing, sales, and service for Ford, and in that role he oversees it all: the automaker's sales and service, its marketing and customer care, and dealer relations for both Ford and Lincoln. If you're wondering what the future holds for radio and automotive, this is the man who can tell you.
The awards are named after Detroit's own Bill Burton - the guy who tirelessly worked to promote the benefits of advertising on the radio to the automotive industry and whose famous mantra was "Be Fabulous." Bill passed away this past December. The "Be Fabulous" awards are a tribute to his incredible impact. HERE ARE THE DETAILS.
Opinionated, smart, and right in the heart of the digital audio transformation: That applies to both Adam Carolla and Norm Pattiz. And they'll both be at Jacobs Media and Radio Ink's DASH Conference in November. There are a lot of people doing podcasts today, but only a few know the secrets to making them successful. In this sitdown interview with Pattiz and Carolla, Jacobs Media President Fred Jacobs will explore what it takes to create and grow podcasts that hit the sweet spot with listeners and advertisers.
Radio has seen plenty of in-car competitors before, and radio has thrived. But the "connected car" is something different: Consumers are immersed in the Internet in a way they could never have been with radio's in-car competitors of the past, and there's no reason to think they won't love it in their cars just as much as they do in the rest of their lives. With the "connected car" now a reality, can radio survive? READ ON.
Author and veteran political consultant and commentator Dick Morris is joining the lineup at Forecast 2016 as a keynote speaker, where he'll be speaking about "Decoding the Presidential Race." "We are very pleased to have Dick Morris join us at Forecast," Radio Ink EVP Deborah Parenti said. "In what is proving to be a most unusual political season so far, his seasoned perspective should be of especially high interest to anyone trying to gauge where the future of the country and its economy may be headed."
iHeartMedia CEO Bob Pittman will be the keynote speaker at this year's DASH Conference, November 4-5 in Detroit. Eric Rhoads, Chairman/Publisher, Radio Ink, which co-presents the Dash conference with Jacobs Media, said "Bob Pittman is not only the great evangelist of radio, but he is also leading the radio industry into the future. We are honored to have him present his compelling and thought provoking vision to Dash attendees." Pittman added, "Radio is unequalled in terms of its importance to the consumer, and nowhere more than in the car. The first thing most people do when they get into the car is turn on the radio - because our personalities are your trusted best friends sitting next to you, providing the entertainment and information you need throughout your day. And with the growth of the digital dash, we have even more opportunities to make radio available where our consumers want to find it."
It's going to be a tumultuous 2016, and that's why we're so pleased to announce that Greater Media Chairman/CEO Peter Smyth and Sugarloaf Rock Capital Managing Partner Drew Marcus will be serving as co-chairs of Forecast 2016, set for November 20, 2015 in New York City. As Radio Ink Publisher Eric Rhoads says, "With so many critical business and financial issues continuing to face the radio industry, we are extremely pleased to have Peter Smyth and Drew Marcus provide their guidance to this year's Forecast."
Radio Ink's third annual DASH conference in Detroit, held in conjunction with Jacobs Media, will take place November 4 and 5 at the Westin Detroit Metropolitan Airport. If you were on the fence about attending, now's the time to jump off. Here's A LOOK at this year's agenda. The battle for audio space in the DASH continues to be one of the biggest issues facing broadcasters. This is a must-attend conference if you consider yourself a cutting-edge broadcaster.