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November 24, 2014

Top Story

Stations May Soon Be Allowed To Post Contest Rules Online

Oh those long contest promos. They go on forever, take up valuable inventory, and many times are read so fast listeners cannot understand them anyway. Thanks to the hard work of Entercom Communications, those promos may soon become history. The FCC has issued a Notice of Proposed Rulemaking that would allow stations to post the rules online. Entercom CEO David Field told Radio Ink, We are delighted by the Commissions action. It is a big win for the 245 million American radio listeners. I also want to salute our own Jack Donlevie for making this possible through his terrific leadership on this issue over many years. Donlevie filed a petition for rulemaking on this issue back in January of 2012.


INDUSTRY NEWS

The Next NextRadio Push

The Next NextRadio Push

The next step in the push to get NextRadio activated on every phone in America is to make more smartphone users aware the app is not only available but that it might actually already be on the phone they are now carrying around. Emmis CEO Jeff Smulyan says advertising agency DeVito Verdi has been hired to produce an a full-blown campaign for NextRadio and Smulyan and the NAB will ask stations to run 25 spots per week to promote the app to listeners. Smulyan believes NextRadio is a game changer for radio and will make radio cool again. He's hoping an educational push to listeners will also force more carriers, in addition to Sprint, to activate the chip or add it into future phones.


Mike Golic Butt Shot Goes Viral

Mike Golic Butt Shot Goes Viral

Sometimes you just never know when a stunt or promotion is going to be a home run. On Friday, ESPN Radio hit one out of the park. One half of ESPN's nationally syndicated morning show Mike and Mike, Mike Golic, is a Notre Dame graduate. When Notre Dame lost to Northwestern, the school the other Mike graduated from, Golic had to make good on a bet. He promised to pose just as Kim Kardashian did in a photo that went viral. And not to be outdone, as of Sunday night this picture quickly made it around the Web world as soon as it was tweeted out by Golic on Friday. At last check this photo was retweeted well over 20,000 times.


An Iconic Radio Program Comes To An End

An Iconic Radio Program Comes To An End

A program we all grew up listening to has come to an end. Bob Coburn announced he is ending the long-running radio show Rockline after 33 years. Rockline offered fans the opportunity to engage with their favorite rock and roll stars live on the air.


Who Attended Forecast 2015?

Who Attended Forecast 2015?

We have pictures. Lots of pictures from Forecast 2015 at the Harvard Club in New York City. Take a look at who attended the packed finanicial event of the year HERE. You can also see some of radio's heavy hitters such as NAB President and CEO Gordon Smith and Charles Warfield who attended our annual 40 Most Powerful People in Radio reception held in the beautiful ballroom of the Harvard Club HERE.


Chesney Not Happy With Some Country Music

Chesney Not Happy With Some Country Music

The 46-year-old country superstar tells Billboard "bro-country" songs that have dominated country music recently objectify woman. "Over the last several years, it seems like anytime anybody sings about a woman, she's in cutoff jeans, drinking, and on a tailgate -- they objectify the hell out of them. Twenty years ago, I might have written a song like that -- I probably did. But I'm at a point where I want to say something different about women." Chesney says he's learning that when you write songs about women, the perfect place to start is their spirit. Read the in-depth interview with Chesney HERE.


What A Way to be Fired

What A Way to be Fired

By now you've probably heard that Tribune Media pulled the plug on "87.7 The Game" in Chicago. In fact, you may have even heard about it before some of the on-air staff did. Ben Finfer and Alex Quigley learned they were fired while they were on the air. According to The Sporting News, Finfer said, "We're doing a live show here. And to be told this way, it's really a letdown. We're getting screwed on this one ... We just found out on Twitter a half hour ago that the station is being taken off the air." Tribune Media launched The Game 87.7 last February on a low-power television frequency that doubles as an FM radio signal. Also out are Jonathon Brandmeier (pictured) and Garry Meier. Brandmeier's morning show aired on The Game 87.7 and the online streaming site wgn.fm. Meier's afternoon show aired only on wgn.fm. Robert Feder broke the story.



PEOPLE IN THE NEWS

Rising Star Gets Pretty Big Gig

Rising Star Gets Pretty Big Gig

It's always great to see a Radio Ink Rising Star succeed. Jaysson Reno was one of our Rising Stars back in 2012. He's been promoted to VP of Sales for Cumulus' KGO and KSFO in San Francisco. Reno joined Cumulus in March of 2013 after defecting from Clear Channel. He has 10 years selling experience in the San Francisco market. Reno said: I am proud to have the opportunity to lead the KGO/KSFO team in San Francisco. I grew up with these brands and they continue to be my primary resource for information and talk.


J.R. Driving Afternoons In Orlando

J.R. Driving Afternoons In Orlando

Cox Orlando has named J.R. Jaus the new afternoon drive host for K92.3. (WWKA-FM) where he'll hold down the fort from 2 -7 p.m. starting Dec. 4. Prior to coming aboard with Cox, Jaus worked in San Diego and L.A. in radio, TV, and film, including stops at Clear Channels San Diego Cluster and roles in Nickelodeon's "Victorious" and ABC Family's "Greek. Most recently, Jaus hosted nights at CBS Energy 103.7 in San Diego.



MONDAY IDEA BANK

<b>(WIZARD)</b> Seinfeld, Im Proud To Be An Ad Writer

(WIZARD) Seinfeld, Im Proud To Be An Ad Writer

(By Roy Williams) Jerry Seinfeld is the richest actor on earth. Google it. Hes worth $820 million. You dont make that kind of money working as a stand-up comedian in Atlantic City. You make it when companies pay to run ads during your hit TV show. Based on the advertising revenues it generated, Seinfeld (1989-1998) was the most successful show in the history of television. Fast-forward to October 2014: Jerry Seinfeld wins a CLIO, an award thats sort of like an Oscar in advertising. (In Greek mythology, Clio was one of the nine Muses and a daughter of Zeus. She was the recorder of great deeds, the proclaimer and celebrator of accomplishments, and a source of inspiration and genius.)


<b>(SALES)</b> The Magic of New Media

(SALES) The Magic of New Media

(By Wayne Ens) Every medium, from newspapers to TV, from radio to direct mail and the Internet, began as new media. And the magic formula to advertising success in each new media has never changed. Every new medium initially succeeds during the honeymoon period of new technology, solely based upon the magic of the technology itself. With the invention of the printing press, business owners were dazzled by technology that allowed them to reach larger audiences more efficiently than their previous marketing method, the door-to-door salesman.


(PROGRAMMING) The New Now

(By Heather Cohen) There was a time when hiring a program director was as simple as promoting the very best talent on your staff. Todays level of sophistication and competition, combined with the fiscal responsibility and financial pressure that face all operators, have raised the criteria by which a programmer is judged. Given the need for this new skill set, I took the opportunity to talk with some of the leading programmers in our industry. Their responses provide insight as to where the content side of our business is going.



COMMUNITY SERVICE

Harvey Goes Turkey Crazy

Harvey Goes Turkey Crazy

The Steve & Marjorie Harvey Foundation and Premiere Networks announced a partnership with Sams Club to give away 6,400 turkeys as part of the annual Steve and Marjorie Harveys Big Turkey Give. On November 24 and 25, more than 60 affiliates of The Steve Harvey Morning Show will give the turkeys away to help those less fortunate celebrate the Thanksgiving holiday. Since the Big Turkey Give was launched in 2009, approximately 39,000 turkeys have been provided to those in need.



HOW TO SELL MORE RADIO

<b>(SALES)</b> Why Salespeople Lie To Their Managers

(SALES) Why Salespeople Lie To Their Managers

(By Jeff Schmidt) As a new manager I made lots of mistakes. One thing I did, unintentionally of course, was to suck the motivation right out of my sellers with what I thought was a typical and harmless question: "What did you sell today?" This was a question sellers became used to as they passed me in the hallway. I also started off our Monday morning sales meeting by doing a quick "whip around" the room asking, "What did you sell last week?"


<b>(HIRING)</b> Benefits And Perks Are Key In Hiring!

(HIRING) Benefits And Perks Are Key In Hiring!

(By Laurie Kahn) We have all noticed how hard it is to hire strong talent, especially in sales. We have discussed how hiring in the future will continue to be tough as not only is it competitive, but we are working with a group of young people who want different things in life - it has been projected that Millennials will switch jobs every 3-4 years; and not just jobs, but careers! So not only do employers need to get them ramped up quickly when hired, they may need to be more creative when trying to attract these future employees.


<b>(TALENT)</b> Spot: Even If It Is A National...

(TALENT) Spot: Even If It Is A National...

(By Ron Robinson) During the last seven years in Toronto, I have been reading agency-produced spots - almost exclusively. That's how us V/O guys get the big bucks - even for local advertisers. We have agents and we work for agencies. Meanwhile, what is left unspoken is that agency-produced copy is no better or worse, overall, than anything coming from the keyboard of a hype-typer who is toiling at some local radio station.



RADIO INK

Urgent: Please Read About a Possible Disruption to Your Headlines

(by Radio Ink Publisher Eric Rhoads) Dear Radio Ink Reader: After 15 years of consistent delivery of our daily Radio Ink headlines, our e-mail service provider was attacked, which randomly caused some of our readers to receive multiple copies of Radio Ink Daily Headlines. Though it did not happen to everyone, even one reader inconvenienced is unacceptable. If you experienced this problem, please accept my personal apology. When our provider was unable to resolve this attack, we immediately terminated their service and have moved to a new e-mail server and provider. But you may not be receiving our daily Headlines e-mails due to this change. Here's what to do...


<font color=#3333CC>WHAT ARE YOUR 2015 DIGITAL PLANS?</font>

WHAT ARE YOUR 2015 DIGITAL PLANS?

Digital revenue is all the rage these days. And while the overall number in radio is still small, compared to over-the-air revenue, the potential is huge. Radio Ink would like to know what your game plan and philosophy is when it comes to digital. Are you hiring more digital experts? Do you have high revenue expectations for digital revenue in 2015? Do you have a plan for mobile? Please take our digital survey (all responses will remain confidential). Our plan is to share the overall results with the industry and use this information to create more digital content in Radio Ink that will help you achieve your digital goals. Take our Survey.


<font color=#3333CC>SEND US YOUR CLASSIC PHOTOS</font>

SEND US YOUR CLASSIC PHOTOS

Thanks to Robert Sobczak for sending us this Blast From the Past. This is Larry Anderson at WGR in Buffalo. As a teenager and president of his High School Radio Club, Robert set up tours of Buffalo Radio stations. He took this picture in 1979. Read More About This Blast From the Past...


Dozens of Groups Testing Online Measurement

Dozens of Groups Testing Online Measurement

In a perfect world advertisers would know exactly how many listeners your radio station has, whether they're listening over-the-air, on their computers at work or on their phone walking down the street. The radio industry acknowledges listeners are migrating to digital devices, and the industry also knows how vital it is to measure those listeners as companies like Pandora chip away at their revenue. Nielsen is working toward making online measurement happen. Nielsen's EVP & Managing Director of Local Media, Matt O'Grady told the Forecast crowd on Thursday that a new software development kit, that will measure digital listening, is being tested with dozens of radio groups.


Expect 2015 To Be Flat

Expect 2015 To Be Flat

Wells Fargo analyst Marci Ryvicker has been forecasting for about a year now that until radio proves her wrong, it's going to be a flat industry. Ryvicker was not at Forecast Wednesday, but other analysts and economic experts were, and they all echo Ryvicker's prediction. Radio will have a no-growth year in 2015. And for an industry that's been around for over 90 years, and is not the shiny new toy, maybe that's OK for now.




Images From Forecast 2015
November 19, 2014 in New York. Click anywhere on an image to advance to the next.

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Blast From The Past
Dust off your old radio pictures and send them to edryantheeditor@gmail.com

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Station Vehicle Gallery
Radio stations from all over the country have sent in pictures of their mobile marketing machines. Here are some of the most creative vehicles being used in the industry today. Send your picture to edryantheditor@gmail.com.
Get the flash player here: http://www.adobe.com/flashplayer

 
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