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July 22, 2014

Top Story

Marketron Opens New Revenue Door for Radio

Marketron Opens New Revenue Door for Radio

This year Gartner estimates mobile ad revenue will hit $18 Billion, a 37% increase over the $13.1 Billion spent in 2013. By 2017 Gartner estimates that number will reach $42 Billion. As a Manager with the responsibility of increasing revenue every month of every year, how much of that huge mobile advertising revenue figure is coming through your door, helping you achieve those increases? Digital revenue is growing for radio, however it still represents a small percentage of radio's overall revenue with over-the-air spot revenue still dominating, although that number has been experiencing relatively flat growth. Mobile revenue is exploding. Marketron executives say at least one radio group is bringing in over $100,000 every month using its brand new location-based advertising product that becomes available to everyone today.


INDUSTRY NEWS

Clear Channel to Start Inserting Ads on iHearRadio

Clear Channel to Start Inserting Ads on iHearRadio

Up until now, Clear Channel stations have been simulcasting commercials from the traditional radio signal being broadcast across the app. That signal includes the local market commercials. Clear Channel has just announced it will be working with AdsWizz insert targeted ads on its 840 plus stations. It certainly has the scale to score some very big advertisers on iHeartradio. The app reaches over 245 million monthly users.


Mancow Sues Maverick Radio Partners

Mancow Sues Maverick Radio Partners

The Chicago Tribune reports Erich "Mancow" Muller, has filed a lawsuit against Rodney Rainey's Maverick Radio Partners claiming Rainey defrauded him out of $50,000 that Muller invested with him to purchase radio stations. Muller says the stations were never purchased and Rainey used the money for other purposes and did not return his $50,000.


Cherry Creek Recapitalizes

Cherry Creek Recapitalizes

Joe Schwartz's Cherry Creek Radio has restructerd its debt with Sankaty Advisors the new investor coming in. Sankaty is the independently managed credit affiliate of Bain Capital and has more than $23 billion worth of assets. Sankaty has purchased all of the companys existing senior indebtedness and agreed to recapitalize Cherry Creek with a new term loan and preferred equity investment. Schwartz will maintain the majority ownership stake and two executives from Sankaty will join the Cherry Creek board.


Could A Non-Compete Be Holding Up The KVJ Return

Could A Non-Compete Be Holding Up The KVJ Return

Kevin Rolston, Virginia Sinicki, and Jason Pennington are rumored to be returning to Digity's WRMF in West Palm Beach. The three canceled a press conference planned for 3 p.m. Monday and this was posted to their Facebook page: "The KVJ Show is currently under contract with Cox Radio. We cannot comment on the news of the day or any rumors regarding the show. We want to thank our listeners and fans for all their support." If they had a one year deal with Cox, that may be set to expire on August 5. Cox did not get back to us on when their contract, which resulted in a very short stay in Miami, ends. Here are more details.


Pandora Hires Music Industry Executive

Pandora Hires Music Industry Executive

Pandora has hired Lars Murray as Vice President of Industry Relations. Murray comes to Pandora with more than twenty years of experience in the music industry, most recently as VP of Digital Media at Columbia Records where he led a digital marketing operation focused on helping artists leverage digital platforms to grow their audiences. Murray will lead Pandora's collaboration with the music industry. Pandora says the company is looking at leveraging its scale and technology to create opportunity and value for artists, labels and the entire music ecosystem.


Jennifer Ross Returning To SUNNY 107.9

Jennifer Ross Returning To SUNNY 107.9

Ross (pictured right), now heard on WRMF, the station she started her career with over 30 years ago, is returning to SUNNY, the station she and former host Kevin Kitchens once dominated the market (Kitchens died of a heart attack in Ross' arms in 1999).


18 Weeks Straight For The Home Depot

18 Weeks Straight For The Home Depot

As the number-one radio advertiser that is, according to Media Monitors. The big orange store aired over 52,000 commercials last week, 9,000 more than GEICO which came in second place for the second week in a row. Autozone moved up from 11th to 3rd with 29,610, TrueCar was 4th with 28,296, and McDonalds rounded out the top five airing 26,629 ads.


Bob Hoffman To Keynote Radio Show

Bob Hoffman To Keynote Radio Show

Hoffman founded independent advertising agency Hoffman/Lewis and was chairman and CEO until he retired in 2013. Before starting his own agency, Hoffman was CEO of Mojo USA and president and creative director of Allen & Dorward. He's created advertising for McDonald's, Toyota, Shell, Nestle, Blue Cross, Chevrolet, Pepsico, Bank of America, and AT&T. Hoffman's keynote is called "The Golden Age of BS" and will address the gulf between what we are being told by "experts" and the reality of advertising and media today, with specific focus on radio.


CORRECTION

In a story we ran last Thursday about Philippe Bourciquot being accused of running a ponzi scheme in South Florida, we listed WSBR-AM as the station at which Bourciquot hosted a financial show. WSBR-AM's Bob Morency tells Radio Ink Bourciquot did not host a show on the station, he only purchased commercials from the station. We apologize to the folks at WSBR for that error.



AUDIO INK

Entercom Portland Teams With Clip For new Apps

On Monday, Clip Interactive announced a new partnership with the seven-station Entercom Portland (Oregon) cluster to launch interactive mobile apps for all of their radio stations. The new apps will enable listeners to interact with all elements of the broadcast and stream. Listeners can access a live content feed and browse all the content that they hear on the station. The apps offer listeners the ability download music, enter contests, access special offers, take polls, and respond to advertisers.


AdLarge To Rep Commotion

On Monday, AdLarge Media announced it signed a national advertising sales rep agreement with Commotion, which is a a Web and mobile communication portal that builds a social media community around the radio station and visually matches what is being heard on-air. The Commotion platform encourages real-time conversations not only between hosts and listeners but also among listeners, and is driven by both the over-the-air and streamed signals.


Digital Sales Success Stories

If you have one, we want to hear about it. Are you killing it in digital sales, bringing local clients results using all of your digital products? Do your clients look to you as the go-to digital expert in your market? You are a rare bird in our indusrty and we want to hear about you and your story today. Call or e-mail Radio Ink Editor-in-Chief Ed Ryan at 239-247-3833 or edryantheeditor@gmail.com.



PEOPLE IN THE NEWS

Dibiase Promoted to GM of Clark Howard Brands

Dibiase Promoted to GM of Clark Howard Brands

Christa Dibiase will be responsible for overseeing Clark Howard's syndicated radio show, TV products, and all digital products, including ClarkHoward.com. In addition, she will continue to oversee the operation of The Consumer Action Center, a national service outreach that advises the public on money, financial and consumer questions via phone and internet. Dibiase was the Executive Producer of the radio show which is based at WSB in Atlanta and syndicated by Westwood One. The show is on in over 200 markets.


Cape Cod Promotes Two In Sales Department

Cape Cod Promotes Two In Sales Department

With the departure of Erin Madden, Cape Code Broadcasting has promoted veteran AE Judy Crocker to D.O.S. of the four-station cluster. Melinda Baker, who was the sales operations manager, is promoted to LSM. Crocker will take over sales responsibilities for 99.9 The Q WQRC, Ocean 104.7, Cape Country 104, and Classical 107.5 Cape Cod. It also will include CapeCod.com and the direct marketing program Cape Club Rewards.


Blake Does It All In Fresno

Blake Does It All In Fresno

Cumulus has promoted Blake Taylor to PD of KMJ- 580 AM and KMJ 105.9 FM in Fresno. Taylor has been morning man, morning drive news anchor, news director and APD at KMJ AM/FM since 2007. Taylor replaces Skip Essick who left last week after a seven-year run as PD.


Clear Channel Promotes Jeff Davis

Clear Channel Promotes Jeff Davis

Davis has been named operations manager for the Greenville and Asheville markets. He will also continue to serve as program director for 99.9 Kiss Country (WKSF) in Asheville. Davis has 30 years in the radio business, for the past 15 he's been operations manager for Asheville and PD at WKSF. Prior to joining Clear Channel Davis was PD for WITL in Lansing. He also worked for Federated Media in Fort Wayne.


Sean Adams Joins AM-1300 The Zone

Sean Adams Joins AM-1300 The Zone

Adams has been a content contributor with ESPN.com, Yahoo Sports, and other print and digital channels. The Adams Theory begins broadcasting weekday afternoons from 2 to 4 p.m. August 4 on the Clear Channel-owned Austin Sports talker (KVET-AM). Adams will also contribute to the station's coverage of University of Texas football.


KFAI Host Andy Driscoll Dies

KFAI Host Andy Driscoll Dies

Driscoll was the host of Minneapolis non-com KFAI's public affairs show TruthToTell. According to TwinCities.com Driscoll lived with chronic obstructive pulmonary disease, but in the last 10 months his health declined significantly. In September, he was diagnosed with esophageal cancer, and in March he suffered a series of small strokes. He died Sunday at age 74 at United Hospital in St. Paul. The show, which he created in 2006, covered local public affairs issues from health care reform to the criminal justice system.



WEDNESDAY BLOGGERS

<b>(SALES)</b> The New Directories Of Ineffective Marketers

(SALES) The New Directories Of Ineffective Marketers

(By Wayne Ens) They say history repeats itself, and Im sad to say it appears to be true when it comes to marketing local radio effectively. In the pre-Internet world, radio seemed to be content letting yellow directories capture more local advertising revenue than radio. Today, the Internet has replaced those old directories of ineffective marketers and were letting tons of local ad dollars flock to each shiny new medium that appears on the newest digital platforms.


(SALES) Yes, There Really Are Stupid Questions

(SALES) Yes, There Really Are Stupid Questions

(By Jeff Schmidt) One of our daughters has a boyfriend (Jake) who just passed his insurance exams and is an intern at a big insurance/financial planning company. As a favor to him we agreed to meet with him and his training mentor as prospects. For me, life is one big sales seminar and I love helping new sellers become successful. So to get a glimpse of how this major company trained its sellers was going to be enjoyable, or so I thought.


<b>(TALENT)</b> Radio Sales Toughest Client

(TALENT) Radio Sales Toughest Client

(By Ron Robinson) Some of the luckier radio sales departments will, from time to time, enjoy the benefits of a little out-of-town sales training. A Pro from Dover will be brought in and account execs will be offered some combination of personal improvement training and/or client-influencing techniques. While any training at all is worthwhile, it wont be enough to gain much rapport with, and close, the hardest and most unwilling client of them all.



2014 MOST INFLUENTIAL WOMEN IN RADIO

Here Are The Most Influential Women In Radio

Here Are The Most Influential Women In Radio

2014 marks the 15th year for whats become one of our most popular lists. The Most Influential Women in Radio issue began in 1999, when the list of names was much shorter and those who occupied the list less influential. Today, some of these influencers will also appear on our 40 Most Powerful People in Radio list (to be released on July 28). Read about the Most Influential Women HERE.



DASH 2014

CEA's Gary Shapiro To Keynote DASH Conference

CEA's Gary Shapiro To Keynote DASH Conference

Gary Shapiro is the president and CEO of the Consumer Electronics Association. He'll be one of the keynote speakers at the second DASH Connected Car Conference, to be held in Detroit, October 15-16. Shapiro said, "I'm excited to deliver the keynote address at the DASH Conference, a great mashup of broadcast radio, the automobile industry, and consumer electronics. As the home of global auto industry and an emerging hotbed of startups and technological innovation, Detroit is the perfect location for this meeting of the minds."



RADIO INK

SEND US YOUR BLAST FROM THE PAST

Our "Blast From The Past" page in Radio Ink is our most popular page. We love your old pictures, ancient studio equipment, classic station vehicles and other great radio memories. Send pictures edryantheeditor@gmail.com.


TELL US ABOUT YOUR SALESPEOPLE

The Programming Department at your radio station is very good at telling us when they hire a new PD, morning show or afternoon drive jock. And we love to write about them. We also know how important salespeople and sales managers are. They are grinding it out on the streets with more competition than ever in an economy without a Mustang engine. We also want to brag about your sellers. Tell us all about your new sales hires, Sales Manager promotions or company award winners. Everyone loves to see their name in lights...some like the extra pat on the back more than money in their pocket. Send all the details - and a photo - to edryantheeditor@gmail.com







Blast From The Past
Dust off your old radio pictures and send them to edryantheeditor@gmail.com

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Station Vehicle Gallery
Radio stations from all over the country have sent in pictures of their mobile marketing machines. Here are some of the most creative vehicles being used in the industry today. Send your picture to edryantheditor@gmail.com.
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