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The Convergence Issue
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May 28, 2015

Top Story

Is Actual Voltair Data As Good As the Rumors?

Is Actual Voltair Data As Good As the Rumors?

Harker Research's Radio InSights blog has been frequently posting about issues with the PPM device reliability in capturing all listeners. It has also been questioning if the new Voltair processor can help fix these PPM issues. In the latest blog released Thursday, Richard Harker shared actual data from a pair of stations who are quietly using Voltair. The before-and-after results were stunning, as stations using the device have been seeing double-digit increases in ratings and TSL. Continue reading...


CONVERGENCE

The Right Way to Use E-mail At Your Station

The Right Way to Use E-mail At Your Station

On day two of Radio Ink's Convergence in San Jose Presslaff Interactive President Ruth Presslaff moderated a panel on how to use email most effectively in business communications. Today, a large, clean e-mail list and a high open rate is a very important digital marketing tool. And remember, if you are sending an email with a link to a landing page, that page is very important and a powerful too. Getting a copywriter dedicated to the email content your station sends out is also a good idea. Here's why...


Delivering Mobile Consumers To The Cash Register

Many advertisers dont realize the power that radio has today when paired with mobile. At Radio Inks Convergence in San Jose, Blue Sun Media Founder Russ Gilbert moderated a panel on mobile and how radio can take better advantage of the device driven world we now live in. Gilbert says Media is sold differently today. "To many clients, metrics and post-buy analytics are the only thing that counts. Radio has immediacy and flexibility, combined with compelling calls to action. Now with mobile, people can take an action based on a radio announcement. This makes radio very powerful" THERE'S MORE


FOX News Radio Turns 10

FOX News Radio Turns 10

At the start of next week, FOX News Radio will celebrate its 10th anniversary. A corporate statement from FOX on Thursday read: "When FOX News Radio launched our full-service network on June 1st, 2005, we had 24 stations, half a dozen reporters and a plan to bring Fair and Balanced news coverage to Radio. Now, a decade later, that same full-service network has almost 600 affiliated stations. We have 11 fulltime radio reporters spread across the country and around the world, and our podcasts and our presence on the social networks is unmatched by any commercial radio network. And we are still growing."


KMZQ Goes Yahoo!

KMZQ Goes Yahoo!

Yahoo! Sports Radio will be launching on KMZQ/Las Vegas next week. The station previously aired programming from FOX Sports Radio. Along with the new shows comes a new logo and branding. KMZQ's branding will be changed from FOX Sports 670AM to AM670 The Score. More...


FOX Sports Coming To Spokane

FOX Sports Coming To Spokane

Radio Spokane KJRB-AM/Spokane will be flipping from a classic country format to all-sports next week. The station has become a new affiliate for FOX Sports Radio. The branding will be changed to 790 The Eagle to FOX Sports 790 AM. The entire weekday and weekend lineup from FOX Sports Radio will be heard.



COMMUNITY SERVICE

KASE, Bones To Host Flood Releif Concert

KASE, Bones To Host Flood Releif Concert

Austin's KASE-FM is hosting a fundraiser featuring nationally syndicated iHeartMedia Country radio talent Bobby Bones, and his Raging Idiots band to help raise money for the Central Texas Chapter of the Red Cross. The concert is set for The Parish on June 3. KASE PD JT Bosch said, Bobbys heart has always been in Austin, where The Bobby Bones Show got its start. He wants to do anything and everything possible to help his friends and family here in the area rebuild their lives."


iHeart Honored For Children's Radiothons

iHeart Honored For Children's Radiothons

Children's Miracle Network Hospitals and iHeartMedia were honored with a Silver Cause Marketing Halo Award in the Best Message-focused Campaign category at the 13th Annual Cause Marketing Forum Conference. Sixteen programs received Halo awards for outstanding efforts in 2014. In 2014, 35 iHeartMedia radio stations raised nearly $6.5 million for Childrens Miracle Network Hospitals.


Cayuga Radio Group Gets Seedy

Cayuga Radio Group Gets Seedy

Cayuga Radio Group in Ithaca, NY estimates it has given out over 1,000 butterfly milkweed seeds packets for free. As studies are showing that the Monarch Butterfly population is in a steep decline, the radio group decided to do something to help the problem, creating the "Code Name Monarch" program to help rebuild the butterfly's food habitat. Seed packets have been distributed to numerous area retailers for listeners to pick up.



PEOPLE IN THE NEWS

Nick Jonas To Host iHeart Summer Pool Party

Nick Jonas To Host iHeart Summer Pool Party

iHeartMedia announced that singer Nick Jonas will host the 2015 iHeartRadio Summer Pool Party, which is taking place on May 30 at Caesars Palace Las Vegas. The live music event will be heard on the company's CHR, RCHR, Hot AC, and EDM stations, as well as streamed on Yahoo Live, all starting at 10:00pm ET. The event will be recorded and broadcast on national television on CW stations on June 11 at 9:00pm ET. More...


ESPN NY 98.7 Catches Odell Beckham Jr.

ESPN NY 98.7 Catches Odell Beckham Jr.

Odell Beckham Jr., the New York Giants' star receiver, has agreed to appear weekly on WEPN/New York during the upcoming NFL season. He will be heard each Thursday afternoon on The Michael Kay Show to discuss the Giants and the NFL.


Cory Myers Returns To WWYW Morning Show

Cory Myers Returns To WWYW Morning Show

After nearly a year away, Cory Myers will return to the WWYW/Hartford morning show Broadway's Electric Barnyard as its co-host. Since July of last year, she has been hosting afternoons at the iHeartMedia Country station. Myers was replaced in mornings last year by Jordan, who remains, as does co-host Broadway. John Saville returns to full-time work replacing Myers in afternoons.


Sutherland Promoted To Providence VP/MM

Sutherland Promoted To Providence VP/MM

Cumulus Media announces that John Sutherland has been promoted to Vice President/Market Manager for Cumulus' five-station cluster in Providence, RI. Sutherland previously served the company as VP of Sales in Worcester, MA, a position he has held since 2013. He replaces Barbara Haynes, who abruptly exited last week.


Zac Davis Named WKSS/WKCI PD

Zac Davis Named WKSS/WKCI PD

iHeartMedia Connecticut announced that Zac Davis has been named program director for WKSS/Hartford and WKCI/New Haven. Davis most recently served as iHeartMedia Myrtle Beach's senior vice president of programming. He replaces JB Wilde, who was promoted to PD of KTCZ and KDWB/Minneapolis earlier this year.


Derik Walker Stampedes Up To MD

Derik Walker Stampedes Up To MD

Blue Sky Broadcasting has promoted Derik Walker to music director of KICR/Spokane. Walker will continue in his many other roles, including APD, promotions director, and host of the station's Morning Stampede.


Kate Delaney Added To NBC Sports Radio

Kate Delaney Added To NBC Sports Radio

NBC Sports Radio has added sports talker Kate Delaney to its weekend lineup. The Kate Delaney Show will be heard Saturdays and Sundays from Noon-3 p.m. ET, replacing The Anita Marks Show. Delaney has been a regular fill-in on NBC Sports Radio.


Mack Maloney Flies To WMEX

Mack Maloney Flies To WMEX

Mack Maloney's Military Mystery Hour is now heard on WMEX/Boston Saturdays at midnight. Maloney is a best-selling author of two military-fiction series, Wingman and Superhawks. His radio show focuses on paranormal stories with a military bent. Topics include UFOs, missing aircraft, ghost ships, and haunted military installations. Maloney's show is syndicated by Radioactive Broadcasting of San Diego.


JVC Media Hires Event Sales Director

JVC Media Hires Event Sales Director

Maggie Melville has been hired as the event sales director for all of JVC Media. She will be based out of WOTW/Orlando. Melville most recently spent over nine years with Cox Media group as their Orlando-based senior event account manager. Prior to that she spent a year with Clear Channel in their Interactive Division.


KISW DJ/MD Jolene To Exit

KISW DJ/MD Jolene To Exit

After 11 years of hosting nights for KISW/Seattle, Jolene Skisw has announced she is exiting the station at the end of this week. In addition to being a top DJ on the Rock station, she also served as music director and host of the weekend program Live and Local, which focused on unsigned Seattle area bands.


Former WFMT Host/Producer Jim Unrath Dies

Former WFMT Host/Producer Jim Unrath Dies

Jim Unrath, who worked at Classical WFMT/Chicago for 40 years, passed away over the Memorial Day weekend due to heart failure, the station's website announced. He was 78 years old. Unrath joined the station when he was just 21. He went on to host numerous shifts, including overnights and mornings, and produce many programs, including those of famed Chicago media star Studs Terkel. For some years, Unrath also served as music director and operations manager.



DIGITAL

Is Mobile Ad Spending Catching Up To Mobile Use?

Is Mobile Ad Spending Catching Up To Mobile Use?

The marketing world has continually pointed out that mobile advertising budgets will continue to rise, closing the gap between the amount of time Americans spend on mobile devices and the amount of money advertisers are spending to be seen on those devices. A new tech blog on the Wall Street Journal website asks the question, "What if advertising spending doesnt catch up soon, as promised?"


Internet Star B. Scott Starts Podcast

Internet Star B. Scott Starts Podcast

PodcastOne announced that Internet sensation B. Scott has a new podcast on their service, appropriately named The B. Scott Show. The weekly show will feature the day-to-day adventures of the self-proclaimed "Multimedia Maven," as he covers topics in news and entertainment, shares excerpts from his "Ask B. Scott" advice columns, and interviews guests.


TargetSpot Joins Nielsen

TargetSpot Joins Nielsen

Digital audio advertising platform TargetSpot has signed on with Nielsen to bring PRIZM segmentation data to digital audio. The relationship enables TargetSpot to apply data targeting across its entire platform including a wide range of channels listeners increasingly turn to for audio content.



CONVERGENCE 2015

Marketron Makes First-Ever Live Programmatic Buy

Marketron Makes First-Ever Live Programmatic Buy

On Wednesday, Marketron chose Radio Ink's Convergence Conference in San Jose to showcase the first-ever live demonstration of a programmatic radio buy. The company's Mediascape platform facilitated the buy. KSTP-FM (Hubbard's Variety AC KS95) in Minneapolis first published inventory to Marketron's Marketplace platform, and the advertiser, Aloft Hotels Minneapolis, bought this inventory (20 spots per week) using Mediascape's demand-side platform. The other was AAA KSKI-FM Sun Valley, ID (Rich Broadcasting). The goal was to show how both large and small markets can participate in programmatic buying. The two buys were transacted in 15 minutes.


Is Radio Ready For Wi-Fi On The DASH?

Is Radio Ready For Wi-Fi On The DASH?

Jacobs Media President Fred Jacobs moderated a panel that took the Convergence audience through the latest in the relationship between the car and its "radio." Yes, radio is still in the dash, but there are so many new things coming each year that provide more listening, navigation and internet-based choices to the driver. The biggest thing on the plate today is the advent of Wi-Fi connected cars. So, how can radio continue to hold a primary spot in this now-crowded space and stay engaged with the new opportunities of the connected car? READ ON.


Do You Have A Strategy For Selling Digital?

On Day One of Convergence, Sean Luce moderated a panel on how to sell digital. Luce asked the big question: Should sales staffs sell digital with traditional spots or sell it separately? McCormack Media CEO Tracey McCormack trains people to sell digital but thinks they should be selling both. "Today, we are in a very lucky time to be in this industry. I'm well aware of terrestrial radio declines. But because of the tech advances, I'm more optimistic about the future of radio than I have been in 15 years. Radio should be able to talk about the entire offering their radio station can provide." READ ON.



MONDAY FEATURED WRITERS

(SALES) Increase Your Value

(SALES) Increase Your Value

(By Spike Santee) Are you tired of always competing solely on price? Are you frustrated when your customers demand your lowest price and then request some added value to "get on the buy"? "Added value" is not giving your client something extra for free in order to bring in the buy. Giving your client something extra for free is not selling; it is simply the act of lowering your price to the level the client will tolerate.


(SOCIAL) Welcome To The New Age

(SOCIAL) Welcome To The New Age

(By Loyd Ford) I hear the sound of the future and it sounds nothing like the past. Radio debt, recession, and industry change mushroomed at the same time that a new generation has risen into adulthood. We know that part of the story, right? I'm just not sure we all understand how much listening has changed while our industry has shifted into neutral and developed an appetite for cost cutting. These new "listeners" have radios in their cars. They just don't care. "Why should I?" they ask. "I have this."


Senior Wars - The Older Demos Awaken

Senior Wars - The Older Demos Awaken

(By Curt Krafft) If you think something isn't going to work, it won't. Rightly or wrongly, perception plays a huge role in the world of business. This is especially true in the business of broadcasting. If we truly believe that appealing to older demos will not translate into a significant amount of revenue, then it won't. And nothing is going to change our mind.



RADIO INK

SEND US YOUR CLASSIC PHOTOS

SEND US YOUR CLASSIC PHOTOS

Thanks to Robert Sobczak for sending us this Blast From the Past. This is Larry Anderson at WGR in Buffalo. As a teenager and president of his High School Radio Club, Robert set up tours of Buffalo Radio stations. He took this picture in 1979. Read More About This Blast From the Past...




Images From Convergence 2015
May 27-28
San Jose, CA
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Blast From The Past
Dust off your old radio pictures and send them to edryantheeditor@gmail.com

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Station Vehicle Gallery
Radio stations from all over the country have sent in pictures of their mobile marketing machines. Here are some of the most creative vehicles being used in the industry today. Send your picture to edryantheditor@gmail.com.
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