Pretty much every Radio manager in a PPM market wants to know whether Voltair is a ratings game-changer or not. And, for the most part, nobody is willing to talk about the device. Nielsen has been quiet while it tests the unit. And this week, NAB's Committee on Local Radio Audience Measurement met in Washington. The primary purpose of the meeting was to discuss potential issues with the PPM ratings system and the new audio processor by the Telos Alliance, Voltair. Unfortunately information on the discussions that took place within this meeting are being kept quiet. Read on...
On May 27, live at Radio Ink's Convergence conference, Marketron will execute the first-ever real-time programmatic spot buy in the radio industry! As Convergence attendees watch on the big screen, Marketron will facilitate a programmatic buy for a leading radio broadcaster: The broadcaster will publish inventory to Marketron's Marketplace platform, and the advertiser will buy this inventory using a demand-side platform. READ THIS!
As the FAA grants more licenses to photographers and organizations this year for commercial drone flights, these unmanned machines equipped with HD cameras are beginning to be used for news gathering operations. Some local television news outlets have already started using "drone cams." Could radio news and traffic teams be far behind? Continue reading...
Benztown has announced that their syndicated Sunday Night Slow Jams and weeknight Slow Jams has reached a milestone. In an attempt to sign up their 100th affiliate, they surpassed that goal and are now up to 102 stations happily airing their nighttime program.
A woman from Cape Cod, MA, called the IRS to talk about the taxes she owed. The IRS agent she was talking with was also on hold with SiriusXM's The Howard Stern Show. He had called into Stern's show earlier to ask the host a question. When the show took the call off hold, the agent could be heard talking with the woman. Stern, finding the conversation humorous, let it be broadcast for around three minutes. The woman is now threatening to sue the IRS. MORE...
What's old is new again. As Facebook's organic reach has waned, marketers are returning to e-mail, fueled by the belief that it's better to ask for someone's e-mail address than wait for them to "like" you. In fact, a big, clean e-mail list and a high open rate have become critically important as a digital marketing tool. Getting content in front of as many eyeballs is the obvious "why" -- but what is the best way to do that? And how can you best ensure delivery with so many roadblocks like "Google bots" affecting placement of your e-mail? Achieving maximum open rates is possible, once you learn the secrets our panel at Convergence next week will deliver.
Advertisers in the U.S. will spend $58.61 billion on digital ads this year, according to a new report from eMarketer. Retail companies will make up nearly a quarter of that number, followed by the automotive industry at 12.5 percent and financial services at 12.3 percent. eMarketer says that when it comes to programmatic buying, retailers are far ahead of all other industries, probably spending $3.71 billion on digital display ads programmatically in 2015.
Gabe Barnes is the director of business development for Mersoft Media, and he's an expert in helping radio stations generate digital revenue. In our next one-hour webinar on Tuesday, May 26 at 11 a.m Barnes will detail why Internet pure-plays like Pandora are stealing radio's digital dollars and how you can get them back. REGISTER HERE.
The NAB announced that four more members of the House of Representatives have been added as co-sponsors of the Local Radio Freedom Act, a resolution that opposes "any new performance fee, tax, royalty, or other charge" on local broadcast radio stations. The resolution now has 191 co-sponsors in the House of Representatives and 16 in the Senate.
Media Latino Communications announced it has launched a new network syndicated Spanish-language CHR format. The first station to use the format is Lotus Communications' KMJE/Sacramento, which flipped to the Spanish CHR format earlier this month, rebranding as Vive 92.1 FM Siempre Contigo.
iHeartMedia Greensboro/Piedmont Triad announced that WVBZ-FM is flipping from Alternative to Rock, targeting males 25-54. The station will be branded as 105.7 The Triad's New Choice for Rock and will use the expression "Man Up." To celebrate the new format's launch, the station will have limited commercial interruption through the holiday weekend while honoring the military for their service with hourly salutes the troops.
Jagerita Radio has sold their only station, non-commercial KJGT-FM in Waconia, MN, to Minn-Iowa Christian broadcasting for the cash price of $250,000. Minn-Iowa currently owns seven other radio stations, plus numerous translators, all in either Minnesota or Iowa. George Kimble of Kozacko Media Services served as the exclusive broker in this transaction.
KLUC/Las Vegas morning show co-host Lauren Michaels Bernard's baby boy turned one year old this week. As his birthday present, she gave him her full-time attention, resigning her radio role. Her Program Director was fine with the move. Why? Because her PD is John "JB King" Bernard... her husband of over three years. Chet Buchanan & The Morning Zoo will continue with the all-male cast of Buchanan, Spence, and Davey.
Jeremy Sinon has been named as corporate digital director for Hubbard Radio. Sinon will oversee day-to-day and long-term corporate digital initiatives. Since November 2006, he has been the digital director for Hubbard Radio's Minneapolis-St. Paul radio stations, a role he will continue.
Milwaukee Radio Alliance announced that market veteran Dan Kyle has been promoted up from weekend/fill-in/production to nighttime DJ on WLDB/Milwaukee. Before joining the station at the end of last year, he was previously heard for 17 years on Milwaukee radio stations including WRIT, WKTI, and WTMJ.
Cumulus Media announced the appointment of Herndon Hasty as vice president of sales for its eight-station cluster in Kansas City. Hasty, a 36-year Kansas City radio broadcast veteran, most recently served as VP/co-market manager for Entercom Kansas City, following 11 years with CBS Radio Kansas City, where he was SVP and market manager.
iHeartMedia Chicago announced that Chicago native Johnnie D has been named assistant program director for WGCI-FM and WVAZ-FM. Johnnie D most recently served as music director and executive producer at WVEE/Atlanta. He replaces Thomas Johnson, aka "DJ 33 1/3," who was promoted to PD of sister-station WMIB/Miami at the end of April.
ASCAP has promoted Michael Martin to vice president of its Nashville Membership office, reporting to EVP of Membership John Titta. Martin has been with ASCAP since June 2010, when he was named as senior creative director for the Nashville office. He previously was the co-founder of the publishing and content development company Extreme Writers Group.
The Internet radio side project of WGN/Chicago, WGNPlus.com, has added the weekly podcast Jones and Mike to its lineup. The "Gen X talk show" is hosted by a pair of former Chicago radio producers/DJs Brian Jones and Mike Noonan. Jones and Mike most recently aired weekends on WCGO/Chicago, but now exits the terrestrial airwaves for this new digital venture.
ESPN Audio has started a new on-demand show called The "Golf" Podcast, hosted by ESPN.com golf writers Michael Collins and Jason Sobel. The approximately 30-minute show will have a new episode every two weeks.
(By Gregg Murray) The unknown is intimidating. It creates anxiety, builds apprehension, and prevents us from taking advantage of opportunities. Advertisers share those same negative emotions, especially when we're presenting our digital assets. To many, digital is still an unknown. Problem is, we're the last to know. They don't want to share that kind of vulnerability. It's no different when we're the prospect. MORE
(By Loyd Ford) There are a lot of complicated ways to look at your social media, but this week we want to keep things simple and see if we can do a quick review of your current social media and those that you feel are on the leading edge (or stations and/or companies you admire). Let's go take a look...READ ON
(By Ronald Robinson) There are few, if any, radio managers, particularly those trapped in some monolithic corporate structure, who have not found their energies and life forces being drained away. Their superiors have no qualms about sucking the marrow from the bones of their underlings – even as they, too, struggle with the glaring inequities they are obliged to foist on their minions. Most local management suffers with an unspoken desperation.
Sales expert Paul Weyland made a killer one-hour presentation on how to take control of the front end of the local direct sale -- the creative idea -- and the back end, asking for and getting an annual commitment. The feedback from attendees has been fantastic so we are now making this webinar replay available for $39.00. Once you purchase the webinar, it never expires. PURCHASE THE WEBINAR REPLAY HERE .
Thanks to Robert Sobczak for sending us this Blast From the Past. This is Larry Anderson at WGR in Buffalo. As a teenager and president of his High School Radio Club, Robert set up tours of Buffalo Radio stations. He took this picture in 1979. Read More About This Blast From the Past...