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The Convergence Issue
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May 26, 2015

Top Story

MIW Spotlight - Jill Kowalski

MIW Spotlight - Jill Kowalski

Jill Kowalski is the Director of Sports Sales and Marketing for Enterom Communications in Buffalo. In a male dominated business, sports sales, Jill Kowalsi is in charge of one the hottest sports station in America, WGR, and the Buffalo Bills and Buffalo Sabres Radio Network, which generates over $3,000,000 in revenue. Kowalski is one of The 100 Most Influential Women in Radio we will feature in our upcoming June issue of Radio Ink Magazine. Here is a more in-depth look at how Kowalski made it to the top of her profession and what she believes it will take to succeed in radio moving forward.

No Charges For Kasem's Widow

No Charges For Kasem's Widow

Elder abuse charges will not be filed against Jean Kasem, famed DJ Casey Kasem's widow. Casey Kasem's three children from his previous marriage were urging Los Angeles officials to have their stepmother prosecuted. The Los Angeles County District Attorney's Office found there was not enough evidence against Jean Kasem and that "this case cannot be proven beyond a reasonable doubt to a jury." More...


Kerri Kasem Unhappy With Decision

Kerri Kasem Unhappy With Decision

As expected, following the ruling of the L.A. County DA not to file charges against Jean Kasem, family members of the radio icon were not happy. Kerri Kasem said the family did everything it could to save their Dad at the end of his life, including getting an emergency court order for conservatorship. But she added, they were too late. READ WHAT SHE SAID.


Dick Broadcasting Switches To Eastlan

Eastlan CEO Mike Gould says Dick Broadcasting is the first broadcaster in a PPM market to move from Nielsen to Eastlan. Eastlan Ratings will field its initial audience measurement study in the Greensboro/High Point/Winston-Salem market in Summer 2015. Dick Broadcasting's VP/GM Dick Harlow said the move to Eastlan was common sense. READ WHAT HE SAID.


Today's Webinar: Increase Your Digital Revenue

Today's Webinar: Increase Your Digital Revenue

Gabe Barnes is the director of business development for Mersoft Media, and he's an expert in helping radio stations generate digital revenue. In our next one-hour webinar today at 11 a.m Barnes will detail why Internet pure-plays like Pandora are stealing radio's digital dollars and how you can get them back. REGISTER HERE.


KEZK Loses Its Freshness

KEZK Loses Its Freshness

After stunting over the Memorial Day weekend with an all-80s format and teasing something new was coming on Tuesday morning, KEZK/St. Louis rebranded itself. Gone is the branding of Fresh 102.5, which the station has used since December 2010. The new branding is 102.5 KEZK. While still an AC-formatted station that plays current artists, the playlist has been boosted with more upbeat songs from the 1980s and 1990s. The station's staff remains the same and KEZK will continue its annual flip to all-Christmas music each November.


Terror Win? Station Alters Salute Over Threats

Terror Win? Station Alters Salute Over Threats

The Jonesboro Radio Group's KDXY/Jonesboro, AR, has long been doing a noon feature where they play the national anthem and salute a member of the U.S. military who comes from the surrounding Northeast Arkansas area. More recently, the station has been doing something similar on their website, showing the name and picture of the military member, along with their hometown and military branch. Due to a perceived threat that ISIS and similar radicals could harm the military members and/or their Arkansas families, KDXY has removed the military members' photos and hometown names. Read on...


The Radio Landscape Is Changed Forever

The Radio Landscape Is Changed Forever

On May 27, live at Radio Ink's Convergence conference, Marketron will execute the first-ever real-time programmatic spot buy in the radio industry! As Convergence attendees watch on the big screen, Marketron will facilitate a programmatic buy for a leading radio broadcaster: The broadcaster will publish inventory to Marketron's Marketplace platform, and the advertiser will buy this inventory using a demand-side platform. READ THIS!


Speak, Share, & Market Human

Speak, Share, & Market Human

At Radio Ink's Convergence 2015, coming up May 27-28 in California's Silicon Valley, one of the keynote speakers at this must-attend event will be Bryan Kramer, the CEO of PureMatter. Kramer is a social business strategist and best-selling author, who teaches others how to "speak human" in this digital age. Radio Ink spoke with Kramer about his keynote speech plans for Convergence. Continue reading...


KSZR-FM Flips To Classic Hip Hop

KSZR-FM Flips To Classic Hip Hop

Cumulus Media announced that KSZR/Tucson has flipped from CHR to a Classic Hip Hop format, now branded as 97.5 The Vibe. The change occurred at noon on Friday. The format comes with Westwood One's new syndicated Classic Hip Hop programming.


Slow Jams Speeds Past Century Mark

Slow Jams Speeds Past Century Mark

Benztown has announced that their syndicated Sunday Night Slow Jams and weeknight Slow Jams have reached a milestone. In an attempt to sign up their 100th affiliate, they surpassed that goal and are now up to 102 stations happily airing their nighttime program.



MONDAY FEATURED WRITERS

(SALES) Increase Your Value

(SALES) Increase Your Value

(By Spike Santee) Are you tired of always competing solely on price? Are you frustrated when your customers demand your lowest price and then request some added value to "get on the buy"? "Added value" is not giving your client something extra for free in order to bring in the buy. Giving your client something extra for free is not selling; it is simply the act of lowering your price to the level the client will tolerate.


(SOCIAL) Welcome To The New Age

(SOCIAL) Welcome To The New Age

(By Loyd Ford) I hear the sound of the future and it sounds nothing like the past. Radio debt, recession, and industry change mushroomed at the same time that a new generation has risen into adulthood. We know that part of the story, right? I'm just not sure we all understand how much listening has changed while our industry has shifted into neutral and developed an appetite for cost cutting. These new "listeners" have radios in their cars. They just don't care. "Why should I?" they ask. "I have this."


Senior Wars - The Older Demos Awaken

Senior Wars - The Older Demos Awaken

(By Curt Krafft) If you think something isn't going to work, it won't. Rightly or wrongly, perception plays a huge role in the world of business. This is especially true in the business of broadcasting. If we truly believe that appealing to older demos will not translate into a significant amount of revenue, then it won't. And nothing is going to change our mind.



PEOPLE IN THE NEWS

Akron's Chuck Collins Passes Away

Akron's Chuck Collins Passes Away

Over-40-year Northeast Ohio radio veteran Chuck Collins has died at the age of 62 after a long battle with brain cancer. Since 2006, Collins had worked as the operations manager the Rubber City Radio Group cluster in Akron, also serving as midday host for WAKR-AM. Collins started his radio career in Cleveland in 1974. More...


Why Did KLUC Morning Co-Host Quit?

Why Did KLUC Morning Co-Host Quit?

KLUC/Las Vegas morning show co-host Lauren Michaels Bernard's baby boy turned one year old this week. As his birthday present, she gave him her full-time attention, resigning her radio role. Her program director was fine with the move. Why? Because her PD is John "JB King" Bernard... her husband of over three years. Chet Buchanan & The Morning Zoo will continue with the all-male cast of Buchanan, Spence, and Davey.



DIGITAL

Univision Purchases The Root

Univision Purchases The Root

As a way of branching out to a new audience, media giant Univision Communications announced that it has acquired TheRoot.com, an online news, opinion, and culture destination targeting African-Americans. Terms of the transaction have not yet been disclosed.


Weyland Webinar Replay Available For $39.00

Weyland Webinar Replay Available For $39.00

Sales expert Paul Weyland made a killer one-hour presentation on how to take control of the front end of the local direct sale -- the creative idea -- and the back end, asking for and getting an annual commitment. The feedback from attendees has been fantastic so we are now making this webinar replay available for $39.00. Once you purchase the webinar, it never expires. PURCHASE THE WEBINAR REPLAY HERE .



RADIO INK

SEND US YOUR CLASSIC PHOTOS

SEND US YOUR CLASSIC PHOTOS

Thanks to Robert Sobczak for sending us this Blast From the Past. This is Larry Anderson at WGR in Buffalo. As a teenager and president of his High School Radio Club, Robert set up tours of Buffalo Radio stations. He took this picture in 1979. Read More About This Blast From the Past...







Blast From The Past
Dust off your old radio pictures and send them to edryantheeditor@gmail.com

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Station Vehicle Gallery
Radio stations from all over the country have sent in pictures of their mobile marketing machines. Here are some of the most creative vehicles being used in the industry today. Send your picture to edryantheditor@gmail.com.
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