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The Convergence Issue
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June 3, 2015

Top Story

DGital Media Acquires WYD Media Ad Sales

DGital Media Acquires WYD Media Ad Sales

Newly-formed audio engagement company, DGital Media has acquired WYD Media Ad Sales, an advertising sales company that specializes in spoken-word audio. WYD founder Ron Hartenbaum will become managing director of DGital Media and WYD's John Murphy will join as president. In addition to WYD's New York-based ad sales team, the acquisition brings two new sales offices -- one each in Detroit and Los Angeles -- to be headed by West Coast Sales SVP Steven Cohen. The acquisition also includes distribution capabilities, research and analytics, as well as accounting.

WSBR-AM Now Heard On FM

WSBR-AM Now Heard On FM

Beasley Media Group has announced that WSBR/Boca Raton, which has been Money Talk Radio on 740 AM for over 25 years, is now being simulcast at 96.9 FM. The simulcast comes from Beasley's recent purchase of translator W245BC in Lauderdale Lakes, FL. The AM signal can still be heard throughout the Palm Beach, Broward, and northern Miami-Dade counties, while the FM signal can be heard in the greater Fort Lauderdale area.


Entravision's LM Show & Super Estrella Expand

Entravision's LM Show & Super Estrella Expand

Entravision Communications announced that its afternoon celebrity and entertainment news program, LM Show.com, has expanded to nine new markets, including Denver, Phoenix, and Las Vegas. Additionally, Entravision's Super Estrella format has expanded into three new markets: Denver, Las Vegas, and Modesto-Stockton.


Pandora Gets Official OK To Buy KXMZ

Pandora Gets Official OK To Buy KXMZ

The $600,000 deal between Pandora and Connoisseur Media KXMZ in Box Elder, SD, was finally approved by the FCC in early May. ASCAP filed an objection to the approval, listing many reasons why Pandora should not be a terrestrial radio station owner. The FCC has invalidated all of the reasons ASCAP put forward and denied the objection. The FCC has now formally granted the application to Pandora, who may proceed to close on the Connoisseur transaction, allowing the online music service to also become a terrestrial radio broadcaster.


New York Pirate Must Pay $20K

According to the Enforcement Bureau at the FCC, Luis Angel Ayora was operating a pirate FM station in Queens and was repeatedly warned that pirate stations are illegal. Ayora ignored the Commission's warnings, which it says warrants a significant penalty. On April 14, 2014 the Bureau slapped Ayora with a $20,000 NAL and he has not filed a response. Ayora has 30 days to pay the fine.


NBC Sports Radio Airing Belmont Stakes

NBC Sports Radio Airing Belmont Stakes

The third and final leg of the Triple Crown, the 147th Belmont Stakes takes place on June 6, as American Pharoah tries to become the first horse to win the Triple Crown since Affirmed in 1978. For the first time, NBC Sports Radio will air play-by-play coverage of the race, produced in partnership with Horse Racing Radio Network and distributed by Westwood One. The radio broadcast will be heard on over 175 stations. A pre-race show begins at 2 p.m. ET, while the race coverage itself begins at 5 p.m. ET.


CRB Announces Two More Honorees

CRB Announces Two More Honorees

Country Radio Broadcasters have announced singer-songwriter Dwight Yoakam as the recipient of the 2015 CRB Artist Career Achievement Award, and AristoMedia Group CEO Jeff Walker as the recipient of the 2015 President's Award. Both awards will be presented during the Country Radio Hall of Fame Dinner and Awards ceremony, which will be held on June 24 in Nashville.


EMF Closes On Purchase Of KMCQ

EMF Closes On Purchase Of KMCQ

Educational Media Foundation has closed on its purchase of KMCQ-FM/Seattle-Covington from seller Queen Cities Broadcasting for $7 million. The station has flipped from Classic Hits to EMF's syndicated Contemporary Christian format known as K-Love. Kalil & Co. served as the exclusive broker for this transaction.


Salem Announces Quarterly Cash Distribution

Salem Announces Quarterly Cash Distribution

Salem Media Group announced that its board of directors has declared a cash distribution for the second quarter of 2015 in the amount of $0.065 per share. The cash distribution will be paid on June 30 to all Class A and Class B common stockholders of record as of June 16, 2015.


iHeartMedia Macon Gets Bullish

iHeartMedia Macon Gets Bullish

Two new Country radio stations (on three frequencies) have come to iHeartMedia stations in Macon. WPCH has changed its branding from New Country 96.5 to 96.5 The Bull. The call letters are also in the process of being changed to WIHB. The station promises to play more country songs from Georgia artists than any other station in the area. At the same time, 97.3 The Bull Icons has launched on WIBB-AM and FM translator W247BW, which has flipped from a Spanish-language Adult Hits format. The Bull Icons station will focus on country artists from the 1980s and 1990s.


WBUR Starting New Show With Chris Duffy

WBUR Starting New Show With Chris Duffy

WBUR/Boston will launch a six-week pilot season of You're the Expert, a new science and comedy program hosted by comedian and show creator Chris Duffy. The weekly one-hour show, which was originally done as a podcast by Duffy, is recorded in front of a live audience and features a guest expert in a specialized field. A panel of comedians then uses questions and games to try and guess what the expert does and why his or her field is important.


LPFM Radio Takoma Coming To D.C. Area

LPFM Radio Takoma Coming To D.C. Area

The volunteer-run Radio Takoma is looking to be the first LPFM in the Washington, D.C area. Located in Takoma Park, MD, the group was granted a license to broadcast on WOWD-LP 94.3. Marika Partridge, Radio Takoma founder and a former NPR producer, told The Washington Post that the station will reach potentially 100,000 people in the northeast D.C./Silver Spring area. The eclectic programming will include Ethiopian storytelling, local history, gardening tips, and DJ hours hosted by high school students. The group is currently trying to raise funds to get the station launched this year.



PEOPLE IN THE NEWS

Two Atlanta Legends Nominated For HoF

Two Atlanta Legends Nominated For HoF

The Atlanta Journal-Constitution's Rodney Ho reports that a pair of Atlanta radio veterans have been nominated for induction into the 2015 Georgia Radio Hall of Fame. Those nominees are 25-year rock jock "Southside" Steve Rickman and 47-year Urban personality Larry Tinsley. Consultant and former Radio One COO Mary Catherine Sneed was also among those nominated.


Aly Young Named WRDA PD

Aly Young Named WRDA PD

iHeartMedia Atlanta has promoted Aly Young to program director for WRDA-FM. She most recently had been serving as the station's APD and MD, as well as a top on-air talent, having been voted Atlanta's Best DJ for the last few years by the readers of local alternative newspaper Creative Loafing. Young replaces Dan Hunt who remains in the Atlanta cluster as PD of WWPW.



DIGITAL

Retail Industry Digital Ad Spending To Grow

Retail Industry Digital Ad Spending To Grow

According to eMarketer, spending on digital advertising by the U.S. retail industry should reach nearly $13 billion in 2015 and grow to nearly $20 billion by 2019. Despite a gradual leveling off of spending increases, retail will remain the leader among industries when it comes to digital ad spending during these five years, eMarketer estimates. See more HERE.


WideOrbit Integrates With TagStation

WideOrbit Integrates With TagStation

Emmis Communications' TagStation announced that its service is integrated with the latest release of WideOrbit's WO Automation for Radio solution. The integration with TagStation, the back end of NextRadio, provides broadcasters running WO Automation for Radio the abilty to enhance advertising campaigns, offer interactive programming, and generate metrics and analytics. The integration also eliminates the need to implement middleware that traditionally creates additional setup and management costs for broadcasters.


TheBlaze Launches David Clarke Podcast

TheBlaze Launches David Clarke Podcast

David Clarke: The People's Sheriff is the name of the new podcast created by TheBlaze Radio Network. Clarke, the current sheriff of Wisconsin's Milwaukee County, is known for being an outspoken defender of individual liberties. The weekly, one-hour show will be heard Saturdays.



CONVERGENCE 2015

Marketron Makes First-Ever Live Programmatic Buy

Marketron Makes First-Ever Live Programmatic Buy

On Wednesday, Marketron chose Radio Ink's Convergence Conference in San Jose to showcase the first-ever live demonstration of a programmatic radio buy. The company's Mediascape platform facilitated the buy. KSTP-FM (Hubbard's Variety AC KS95) in Minneapolis first published inventory to Marketron's Marketplace platform, and the advertiser, Aloft Hotels Minneapolis, bought this inventory (20 spots per week) using Mediascape's demand-side platform. The other was AAA KSKI-FM Sun Valley, ID (Rich Broadcasting). The goal was to show how both large and small markets can participate in programmatic buying. The two buys were transacted in 15 minutes.


Is Radio Ready For Wi-Fi On The DASH?

Is Radio Ready For Wi-Fi On The DASH?

Jacobs Media President Fred Jacobs moderated a panel that took the Convergence audience through the latest in the relationship between the car and its "radio." Yes, radio is still in the dash, but there are so many new things coming each year that provide more listening, navigation, and Internet-based choices to the driver. The biggest thing on the plate today is the advent of wi-fi connected cars. So, how can radio continue to hold a primary spot in this now-crowded space and stay engaged with the new opportunities of the connected car? READ ON.


Do You Have A Strategy For Selling Digital?

On Day One of Convergence, Sean Luce moderated a panel on how to sell digital. Luce asked the big question: Should sales staffs sell digital with traditional spots or sell it separately? McCormack Media CEO Tracey McCormack trains people to sell digital but thinks they should be selling both. "Today, we are in a very lucky time to be in this industry. I'm well aware of terrestrial radio declines. But because of the tech advances, I'm more optimistic about the future of radio than I have been in 15 years. Radio should be able to talk about the entire offering their radio station can provide." READ ON.



WEDNESDAY FEATURED WRITERS

(SALES) Thanks, Dad…

(SALES) Thanks, Dad…

(By Jeff Schmidt) I was 12 years old. I came home from school on Friday and noticed that the grass was getting long. Dad had been putting in long hours doing some upgrades at the Ford Motor Company engine plant where he worked. It would be nice to help Dad out, so I fired up the lawnmower and cut the grass. That night as he drove in the driveway, even though it was dark he could see that the grass had been cut. He was happy.


(SALES) Selling With Spec Creative On Every Single Call

(SALES) Selling With Spec Creative On Every Single Call

(By Spike Santee) Selling with spec creative is the most effective way to build a successful career in radio advertising sales. This article will help you learn how to overcome the most common stumbling blocks to selling with spec creative. Big advertising agencies don't hire a film crew and record a TV commercial before showing the client some creative ideas with story boards. Just because production costs in radio are less than television doesn't mean we should be cavalier about the process.


(SALES) Digital Mi$$ion Possible

(SALES) Digital Mi$$ion Possible

(By Sean Luce) What a great privilege it was to moderate a session at the Radio Ink's Convergence 15 conference in San Jose last week. I wanted to do something a little different for the session since it was the lead-off session for the convention after the opening keynote.



MONDAY FEATURED WRITERS

(SALES) 5 Leadership Lessons

(SALES) 5 Leadership Lessons

(By Jeff Schmidt) You built a great sales team. You were hitting goals. Or: Your ratings were on fire and you were a great program director. Then... wham! They made you the market manager. Now you're responsible for everything, but you don't know everything. How the heck are you going to survive? There's no training to be a market or general manager! Am I close?


(SALES) 5 Ways To Get Quality Appointments

(SALES) 5 Ways To Get Quality Appointments

(By Matt Sunshine) Raise your hand if you wish you had more quality appointments each week. My bet is that nearly 100 percent of you raised your hand. Almost every salesperson and sales manager I speak to these days is talking about how difficult it is to get quality appointments. Ironically, at the exact same time that getting quality appointments has become perhaps the most important activity for growing business, it has also become one of the most challenging parts of the sales process.


(SALES) RV Having Fun Yet?

(SALES) RV Having Fun Yet?

(By Paul Weyland) I recently met with an RV dealer in southern Minnesota. He had been considering using small-market radio stations to sell his RVs. He had used radio before in larger markets and was skeptical about his results. After our conversation, he wasn't just thinking about radio anymore, I gave him an idea that convinced him that broadcast advertising was the best thing he could utilize to create new customers.


(TALENT) Only The Few

(TALENT) Only The Few

(By Ronald Robinson) "Patience" may be just another word to describe "Hurry up and wait." As I am still expecting a cogent, reader-rebuttal on any of the (new to radio) points and principles I have been offering for some time in this space. There is a vacuum here that can only be filled by the input of concerned and astute radio owners and managers.



RADIO INK

SEND US YOUR CLASSIC PHOTOS

SEND US YOUR CLASSIC PHOTOS

Thanks to Robert Sobczak for sending us this Blast From the Past. This is Larry Anderson at WGR in Buffalo. As a teenager and president of his High School Radio Club, Robert set up tours of Buffalo Radio stations. He took this picture in 1979. Read More About This Blast From the Past...




Images From Convergence 2015
May 27-28
San Jose, CA
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Blast From The Past
Dust off your old radio pictures and send them to edryantheeditor@gmail.com

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Station Vehicle Gallery
Radio stations from all over the country have sent in pictures of their mobile marketing machines. Here are some of the most creative vehicles being used in the industry today. Send your picture to edryantheditor@gmail.com.
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