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Focus On Independents
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Larry & Susan Patrick
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August 27, 2015

Top Story

Are Your People Safe?

Are Your People Safe?

(by Paul S. Rotella) In light of the tragic shooting in Roanoke today, it's important to remember to be vigilant and take precautions against attacks of all kinds. Broadcasters make very attractive targets for terrorists and others who want to make a statement. Unfortunately, these days every station should be on alert regarding the unhappy prospect of an attack on a reporter or a station and all stations should take the appropriate precautions like making sure station doors are locked and alarm systems are not only installed, but secure and within reach of staff at various locations within the building. This includes "panic buttons" and redundant security systems. READ MORE.

Media Personalities In Harm's Way

Media Personalities In Harm's Way

(by John Garziglia) Our media world is shocked by the on-air deaths of two WDBJ journalists while covering a story, killed by a man described as a disgruntled former employee firing at point-blank range while recording his own video and then posting it online. The question immediately asked by broadcast stations is what can be done, if anything, to anticipate and forestall this type of attack. I turned to my partner David Yandle who routinely advises on workplace employment matters, for guidance and wisdom. READ ON.


Strata: Social Media Spending On The Rise

Strata: Social Media Spending On The Rise

Social media advertising is grabbing a larger share of advertising budgets, according to a second quarter agency survey conducted by STRATA. The survey found that 20% of agencies report they are likely to allocate between 11-25% of their ad budgets to paid social media, that's a 24% increase from Q1. An additional 24% of agencies are allocating 6-10% to paid social. Facebook continues to lead in agency advertising as 93% plan on using it in their campaigns, followed by YouTube (57%), Twitter (52%), and LinkedIn (29%).


Are Advertisers Wasting Money On Mobile?

Are Advertisers Wasting Money On Mobile?

This may be an excellent opportunity for radio managers to take all the recent data radio has been shooting out on R.O.I. and present it side-by-side to ad buyers who insist on spending money on mobile advertising. Duke University's Fuqua School of Business has released a new study after interviewing 255 senior U.S. marketing executives. The study showed that despite a serious inability to show much R.O.I., marketers are sprinting to mobile to spend money. Marketers plan to increase their investment on mobile from 6% to 15.6% over the next three years, an increase of 160%. READ ON.


What About Programmatic Buying?

Now back to the STRATA study where additional information was provided on the buying platform about to take radio by storm. STRATA says programmatic has steadily been gaining the confidence of ad agencies. While 46% of agencies report they are still unsure if they trust programmatic to execute their ad buys, 20% do trust programmatic, a 49% increase from last quarter. READ ON


Bouvard: Radio Drove More Customers To Jet.com

Bouvard: Radio Drove More Customers To Jet.com

Jet.com is a new website hoping to challenge the online behemoth Amazon. Jet.com is the brainchild of Marc Lore, an e-commerce veteran who already sold one company, Quidsi, to Amazon for about $550 million back in 2010. Jet.com launched on July 21. Cumulus CMO Pierre Bouvard says two weeks after the launch, Westwood One retained Ipsos to understand the post launch awareness of Jet.com and the characteristics of early site visitors. Here's what Bouvard says about radio's performance...


And The 2015 Graduates Are...

And The 2015 Graduates Are...

The eighth annual Rising Through the Ranks, Women in Radio Management & Leadership Training Program is complete. Twenty-one broadcasters successfully completed the program and received their scholarships at the BMI offices in Nashville. The two-day seminar focuses on the specific needs of women in radio management roles. Scholarship recipients were selected by the RAB, BMI and the Mentoring and Inspiring Women in Radio Group. Here is a complete list of who completed the program and the companies they work for...


Update: $10,000 Raised For Anthony

Update: $10,000 Raised For Anthony

On Tuesday we told you the story about nine-year-old Anthony Longley who has an incurable brain tumor. He's had five major brain surgeries since 2009. WMRQ's morning man David Fisch came up with the idea to change the name of the station to Anthony FM to raise money for Anthony after his mom called the station and told him they haven't been able to pay their mortgage for six months. As a result, $10,000 was raised as listeners made donations on a GoFundMe page and stopped by the station. Mission accomplished.


<font color=#3333CC>WHO ARE THE BEST MANAGERS IN RADIO?</font>

WHO ARE THE BEST MANAGERS IN RADIO?

General Managers and Market Managers have a lot of responsibility at radio stations across America these days. In addition to high revenue expectations, there's the constant challenge of selling radio in a world shifting to digital, managing multiple staffs and stations, finding and keeping good salespeople, and keeping their stations strong in the community. Those that execute those tasks do it flawlessly and make it look easy. They are the best in the industry and it's time to recognize them. Radio Ink is now accepting nominations for the 2015 Best Radio Managers in America. MAKE YOUR NOMINATION HERE. YOUR DEADLINE IS SEPTEMBER 4.


SiriusXM To Buy Back $2 Billion In Stock

SiriusXM To Buy Back $2 Billion In Stock

The SiriusXM board of directors has approved another $2 billion buyback of stock. The company will fund the repurchases through cash on hand, future cash flow from operations, and future borrowings. The board approved a $2 billion stock repurchase back in December 2012 as well as $2 billion repurchases in October 2013 and July 2014.


Two Townsquare Jersey Stations Airing Flyers

Two Townsquare Jersey Stations Airing Flyers

Thanks to a feed from 97.5 The Fanatic in Philadelphia, two Townsquare stations will also be airing the full season of the NHL's Philadelphia Flyers. The Flyers will be heard on Atlantic City's 97.3 ESPN South Jersey (WENJ-FM) and WPG Talk Radio 1450 (WPGG-AM). Flyers COO Shawn Tilger says, "We are thrilled to add both of these stations to the Flyers Radio Network. We know that fans in South Jersey are extremely passionate about the team. Just this past November we saw over 4,500 people come out to an open practice in Atlantic City."


AdLarge To Rep Torretta Show

AdLarge To Rep Torretta Show

Gino Torretta founded Touchdown Radio and serves as its Chief Executive Officer. Last year, Touchdown Radio's NCAA 2014 season games were carried on over 200 radio stations across the country. Touchdown Radio includes color analysis from Torretta and play-by-play coverage from Taylor Zarzour and Roxy Bernstein. AdLarge Media will now serve as the exclusive sales rep firm for the company.



COMMUNITY SERVICE

Entercom Upstate Radiothon Begins Today

Entercom Upstate Radiothon Begins Today

Entercom Upstate will partner with the Greenville Health System for Radiothon 2015. The 8th Annual event, benefiting GHS Children's Hospital, runs today and tomorrow. The event kicks off in the lobby of the Greenville Memorial Hospital and airs live from 6 a.m. to 6 p.m. on all six Entercom Upstate stations (WFBC-FM B93.7, WTPT-FM 93.3 The Planet, WROQ-FM Classic Rock 101.1, WYRD-FM 106.3 WORD, WYRD-AM ESPN Upstate and WSPA-FM Magic 98.9.)



AUDIO INK™

<b>(RAMSEY) </b>Is The New Golden Age of TVOver?

(RAMSEY) Is The New Golden Age of TVOver?

Some say TVs new golden age is nearing its end, and Tom Asacker and Mark Ramsey agree. Plus, when what passes for news online gets too nasty, who do we have to blame, the advertisers? Not so, say Mark and Tom. Plus, Tom raves about the TV news reporter who has had quite enough Kardashian news. Meanwhile, Mark rants about how Periscope lies with statistics and rants about how Disney is turning the Star Wars franchise into an infinitely bigger franchise. Its episode 26 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. LISTEN HERE.


Subaru Makes HD Standard In All Models

Subaru Makes HD Standard In All Models

HD Radio developer iBiquity reports that Subaru has made HD Radio receivers standard across all vehicles in the manufacturer's lineup. HD Radio receivers are already standard in Bentley, BMW, Mercedes Benz, Mini, Rolls Royce, Scion, Tesla, and Volvo. All major auto manufacturers now incorporate HD Radio receivers across more than 200 models of vehicles. HD Radio is available in the U.S. and Mexico, with more than 2,300 digital stations converted, and over 1,700 HD2/HD3 digital-only channels.


Holtz on College Football...And Golf?

Holtz on College Football...And Golf?

Legendary college Football coach Lou Holtz will soon be heard twice a week talking college football on SiriusXM. Every Friday, on College Sports Nation (channel 84) Holtz will appear on The Playbook (1:00-4:00 pm ET) alongside Jack Arute. And Holtz will also host SiriusXM's College Football Tailgate Show every Saturday (9:00 am - 12:00 pm ET) with Jason Horowitz and Phil Savage. Holtz, an avid golfer, will also host a new show starting Tuesday, September 1 (1:00-3:00 pm ET) on the SiriusXM PGA TOUR Radio channel (Sirius 208, XM 92) called Holtz in One He'll be alongside Fred Albers for that new show.



PEOPLE IN THE NEWS

KJazz Pays Tribute To Bob Parlocha

KJazz Pays Tribute To Bob Parlocha

The tribute show will take place Friday, August 28, 7-8 p.m., on KJazz 88.1 (Cal State University, Long Beach) and honor the late jazz aficionado Bob Parlocha, who passed away on March 15 at age 76. Parlocha's Dinner Jazz Show ran for more than 20 years. He also developed many specialty shows such as the Black Masters series, Latin Jazz, On the Scene, and What's New. KJazz host Nick Tyler will narrate the tribute program, which will include music and archival segments from Parlocha, as well as comments from KJazz DJs and colleagues David Benoit, Helen Borgers, Bubba Jackson, and Jose Rizo.


Chas Henry Joins Westwood One News

Chas Henry Joins Westwood One News

Henry has been an anchor at WTOP in Washington, DC as well as a TV reporter. Most recently, he was anchor and national security correspondent at WNEW-FM. A combat-decorated veteran of the 1991 Gulf War, Henry came up in the U. S. Marine Corps rising in rank from private to captain. He's reported from Iraq, Afghanistan and Qatar and frequently heard on the CBS Radio Network. Also, Westwood One News has now affiliated more than 750 radio stations nationwide; nine of them in the top 10 markets.


Michael Kay Co-Host Signs New Deal

Michael Kay Co-Host Signs New Deal

ESPN New York has reached a three-year extension with Don La Greca to remain with the station as co-host of The Michael Kay Show (weekdays 3P-7P). He and Kay, who signed a three-year extension in July, have partnered since 2002. La Greca began his career at Sports Phone, updating scores and covering all nine New York pro teams before becoming a sports anchor at 1010 WINS. He's an ESPN New York original and was the first voice listeners heard when the station launched on September 3, 2001.


Sullivan Gets A Second Cluster

Sullivan Gets A Second Cluster

Entercom has three stations in Madison, WI (94.9 WOLX, 105.5 The Mix, and 105.1 Triple M). Chuck Sullivan, who's been the GM of the three Entercom stations in Milwaukee for the past 17 months, will now also manage the three Madison stations. Before joining Entercom, Sullivan was a manager with Cumulus in Fort Walton Beach/Destin, FL, and Mobile. He was also a managing partner of Ocean Broadcasting in Wilmington, NC.


Pinky Calls It Quits After Nearly 60 Years

Pinky Calls It Quits After Nearly 60 Years

He's 88 years old and has spent the majority of that long life as a radio broadcaster. Since 1958 Pinky Kravitz has continuously hosted Pinky's Corner on Longport Media's WOND-AM in Linwood, New Jersey. His last broadcast was on May 14, which, by the way, was the first show he'd missed in 56 years. He couldn't make the show that day due to issues with his heart which eventually lead to heart surgery. Pinky discussed his current recovery situation with his family and decided it was time to retire. READ MORE.


Alpha Adds Johnson To KINK Portland Team

Alpha Adds Johnson To KINK Portland Team

Cort Johnson is the new APD and morning co-host on 101.9 KINK in Portland, OR. Johnson, who'll be joining Sheila Hamilton weekday mornings, started his career on his high school radio station. After attending BYU, he went to work for Citadel at KENZ as well as KBER and KBEE in Salt Lake City, first in promotions before moving over to programming. After moving to Portland, Johnson worked at KBFF and News/Talk FM NEWS 101 KXL as a reporter/anchor.


Dave And The Doctor

Dave And The Doctor

Dave Ramsey is showing just how important a radio host, and his national audience both are. On Wednesday, Ramsey hosted Republican presidential candidate Dr. Ben Carson on his program. Ramsey has also extended an invitation to any presidential candidate wanting to discuss relevant topics to join him on the show during this election season. Texas Governor Rick Perry was a guest in June of this year.



WEDNESDAY FEATURED WRITERS

(HIRING) Getting Poor Response To Job Postings?

(HIRING) Getting Poor Response To Job Postings?

(By Laurie Kahn) With mergers, buy-outs and lay-offs, many are finding themselves looking for a job - often it's the first time in a successful career where they have to actually look for a job. The good news is that there are always jobs out there. However, when we talk to hiring managers, they tell us that only "non-qualified" people respond to their postings. With all the talent out there, why is this?


(TALENT) What I Learned In V.O. Class

(TALENT) What I Learned In V.O. Class

(By Randy Lane) During my college days at the University of Memphis, I would drive around town mimicking the popular DJs of the day. Scott Shannon, Rick Dees, and Brother John Rivers were my favorites. I tried to emulate their vocal style both as DJs and their commercial voiceovers.


(SOCIAL) Get Real About Your Social Media

(SOCIAL) Get Real About Your Social Media

(By Loyd Ford) Here are five ways to get serious about your social media in a way that will make the boss look good. 1. Be selfish. Not about you - about "them" (listeners). Focus on what would create value for someone who might match up as a great listener for your station...



INK CONFERENCES

Our 2016 Forecast Co-Chairmen Are...

Our 2016 Forecast Co-Chairmen Are...

It's going to be a tumultuous 2016, and that's why we're so pleased to announce that Greater Media Chairman/CEO Peter Smyth and Sugarloaf Rock Capital Managing Partner Drew Marcus will be serving as co-chairs of Forecast 2016, set for November 20, 2015 in New York City. As Radio Ink Publisher Eric Rhoads says, "With so many critical business and financial issues continuing to face the radio industry, we are extremely pleased to have Peter Smyth and Drew Marcus provide their guidance to this year's Forecast."


DASH Conference Announces "Be Fabulous" Awards

DASH Conference Announces "Be Fabulous" Awards

The awards are named after Detroit's own Bill Burton - the guy who tirelessly worked to promote the benefits of advertising on the radio to the automotive industry and whose famous mantra was "Be Fabulous." Bill passed away this past December. The "Be Fabulous" awards are a tribute to his incredible impact. HERE ARE THE DETAILS.


<font color=#3333CC>Check Out Our 2015 DASH 3.0 Agenda</font>

Check Out Our 2015 DASH 3.0 Agenda

Radio Ink's third annual DASH conference in Detroit, held in conjunction with Jacobs Media, will take place November 4 and 5 at the Westin Detroit Metropolitan Airport. If you were on the fence about attending, now's the time to jump off. Here's A LOOK at this year's agenda. The battle for audio space in the DASH continues to be one of the biggest issues facing broadcasters. This is a must-attend conference if you consider yourself a cutting-edge broadcaster.



RADIO INK

SEND US YOUR CLASSIC PHOTOS

SEND US YOUR CLASSIC PHOTOS

Our "Blast From The Past" page in Radio Ink Magazine is one of our most popular features and has been around for 20 years. We'd love to see yours. Send your classic photos to edryantheeditor@gmail.com






What's Happening At Your Station?
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Blast From The Past
Dust off your old radio pictures and send them to edryantheeditor@gmail.com

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Station Vehicle Gallery
Radio stations from all over the country have sent in pictures of their mobile marketing machines. Here are some of the most creative vehicles being used in the industry today. Send your picture to edryantheditor@gmail.com.
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