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The Convergence Issue
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May 30, 2015

Top Story

BMI, Pandora Documents Unsealed

BMI, Pandora Documents Unsealed

The ruling by Judge Louis Stanton granting BMI the right to collect 2.5% of Pandora's revenue (which will be appealed by Pandora) was handed down earlier this month. Yesterday a redacted version of the decision was unsealed (READ IT HERE). The case, which was argued on BMI's behalf by the law firm of Milbank, Tweed, Hadley & McCloy, amounts to a 43% increase from what Pandora was previously paying at 1.75%. Milbank's trial team was led by the firm's chairman, Scott Edelman, and the trial lasted five weeks.


CONVERGENCE

The Right Way To Use E-mail At Your Station

The Right Way To Use E-mail At Your Station

On Day 2 of Radio Ink's Convergence, Presslaff Interactive President Ruth Presslaff moderated a panel on how to use e-mail most effectively in business communications. Today, a large, clean e-mail list and a high open rate is a very important digital marketing tool. And remember, if you are sending an e-mail with a link to a landing page, that page is very important and a powerful tool. Getting a copywriter dedicated to the e-mail content your station sends out is also a good idea. HERE'S WHY.


Deliver Mobile Consumers To The Cash Register

Deliver Mobile Consumers To The Cash Register

Many advertisers don't realize the power that radio has today when paired with mobile. At Radio Ink's Convergence in San Jose, Blue Sun Media Founder Russ Gilbert moderated a panel on mobile and how radio can take better advantage of the device-driven world we now live in. Gilbert says media is sold differently today. "To many clients, metrics and post-buy analytics are the only thing that counts. Radio has immediacy and flexibility, combined with compelling calls to action. Now, with mobile, people can take an action-based on a radio announcement. This makes radio very powerful." THERE'S MORE.



INDUSTRY NEWS

Country Radio Battle In Milwaukee Begins

Country Radio Battle In Milwaukee Begins

At 10:00am Friday morning, E.W. Scripps Company in Milwaukee flipped Adult Hits WLWK-FM to Country WKTI-FM. It is a return to call letters that frequency held from 1974-2008. The station is currently looking at adding a new lineup of live and local personalities. WKTI becomes the market's second Country station. More...


WGN-AM Adds 10 To Walk Of Fame

WGN-AM Adds 10 To Walk Of Fame

As previously reported here in March, ten new inductees to WGN-AM's Walk of Fame were named. The induction ceremony took place on Friday. The newest names embedded into the sidewalk in front of Tribune Tower are: Steve Bertrand, Lyle Dean, Dave Eanet, Steve King, Franklyn MacCormack, Lou Manfredini, Johnnie Putman, Ward Quaal, Ron Santo, and Eddie Schwartz. A total of 21 personalities are now part of the WGN Radio Walk of Fame, which began in 2014.


Last Call For "Rising Through The Ranks" Applications

Last Call For "Rising Through The Ranks" Applications

The RAB, BMI, and the MIW in Radio Group will present the 8th annual "Rising Through the Ranks" seminar on August 19-20 at the BMI headquarters in Nashville. As in years past, BMI is offering 20 scholarships for this year's program. Scholarship applications must be received by June 3rd, however. More...


Too Much Content Marketing, Not Enough Consumers?

Too Much Content Marketing, Not Enough Consumers?

(by Mark Ramsey) When we all create content, nobody's left to consume it. Also, will Facebook's new Instant Articles wreck your favorite media brands? Plus rants and raves on topics like crap articles with brand pedigrees, a silly plea for Google to spend more money on ads, the Pizza Hut movie projector, and "I had UBER's idea first!" It's episode 20 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. CHECK IT OUT



COMMUNITY SERVICE

KASE, Bones To Host Flood Relief Concert

KASE, Bones To Host Flood Relief Concert

Austin's KASE-FM is hosting a fundraiser featuring nationally syndicated iHeartMedia Country radio talent Bobby Bones and his Raging Idiots band to help raise money for the Central Texas Chapter of the Red Cross. The concert is set for The Parish on June 3. KASE PD JT Bosch said, "Bobby's heart has always been in Austin, where The Bobby Bones Show got its start. He wants to do anything and everything possible to help his friends and family here in the area rebuild their lives."



PEOPLE IN THE NEWS

Jenny Law Takes Middays At K95.5

Jenny Law Takes Middays At K95.5

Cox Media Group has named Jenny Law as the new midday host for KWEN/Tulsa. Law comes to the station from KKYS/College Station, where she worked as midday DJ and PD for the past five years. She replaces Kristina Carlyle who exited at the start of April to join crosstown rival KTGX.


WPLJ Supporting Jayde Donovan's Charity

WPLJ Supporting Jayde Donovan's Charity

WPLJ/New York morning show co-host Jayde Donovan launched the Apple-a-Day program in 2011 with the hope of brightening the days of pediatric cancer patients, surprising them with new Apple iPads. Over 200 children with cancer have already received these gifts since the launch. This month, Donovan surprised a different pediatric cancer patient in the tri-state area with a new iPad each day on her morning show. The month culminated with an "iPad Party" in Time Square, where 20 children received tablets.


Alpha Media Gets Digital Boss

Alpha Media Gets Digital Boss

Alpha Media has announced the hiring of Stefan Brock as the company’s new Corporate VP of Interactive, overseeing Alpha Media's digital strategies. Brock comes to Alpha Media from Disney Interactive Media Group, and most recently, Super Mackerel, where he served as Executive Director of Product and Operations.


Vince Young to Program WMEL in Cocoa

Vince Young to Program WMEL in Cocoa

AM 1300 WMEL has named Vince Young PD. Young assumes responsibility for the national and local lineup at WMEL, which has served the Central Florida region with news, sports and space shuttle coverage for over 50 years. Since 2000, Young has served in a number of roles at WMEL, in production, and also as host of The Vince Young Show which is heard from weekdays from 10 AM – 12 PM



CONVERGENCE 2015

Marketron Makes First-Ever Live Programmatic Buy

Marketron Makes First-Ever Live Programmatic Buy

On Wednesday, Marketron chose Radio Ink's Convergence Conference in San Jose to showcase the first-ever live demonstration of a programmatic radio buy. The company's Mediascape platform facilitated the buy. KSTP-FM (Hubbard's Variety AC KS95) in Minneapolis first published inventory to Marketron's Marketplace platform, and the advertiser, Aloft Hotels Minneapolis, bought this inventory (20 spots per week) using Mediascape's demand-side platform. The other was AAA KSKI-FM Sun Valley, ID (Rich Broadcasting). The goal was to show how both large and small markets can participate in programmatic buying. The two buys were transacted in 15 minutes.


Is Radio Ready For Wi-Fi On The DASH?

Is Radio Ready For Wi-Fi On The DASH?

Jacobs Media President Fred Jacobs moderated a panel that took the Convergence audience through the latest in the relationship between the car and its "radio." Yes, radio is still in the dash, but there are so many new things coming each year that provide more listening, navigation, and Internet-based choices to the driver. The biggest thing on the plate today is the advent of wi-fi connected cars. So, how can radio continue to hold a primary spot in this now-crowded space and stay engaged with the new opportunities of the connected car? READ ON.


Do You Have A Strategy For Selling Digital?

On Day One of Convergence, Sean Luce moderated a panel on how to sell digital. Luce asked the big question: Should sales staffs sell digital with traditional spots or sell it separately? McCormack Media CEO Tracey McCormack trains people to sell digital but thinks they should be selling both. "Today, we are in a very lucky time to be in this industry. I'm well aware of terrestrial radio declines. But because of the tech advances, I'm more optimistic about the future of radio than I have been in 15 years. Radio should be able to talk about the entire offering their radio station can provide." READ ON.



MONDAY FEATURED WRITERS

(SALES) Increase Your Value

(SALES) Increase Your Value

(By Spike Santee) Are you tired of always competing solely on price? Are you frustrated when your customers demand your lowest price and then request some added value to "get on the buy"? "Added value" is not giving your client something extra for free in order to bring in the buy. Giving your client something extra for free is not selling; it is simply the act of lowering your price to the level the client will tolerate.


(SOCIAL) Welcome To The New Age

(SOCIAL) Welcome To The New Age

(By Loyd Ford) I hear the sound of the future and it sounds nothing like the past. Radio debt, recession, and industry change mushroomed at the same time that a new generation has risen into adulthood. We know that part of the story, right? I'm just not sure we all understand how much listening has changed while our industry has shifted into neutral and developed an appetite for cost cutting. These new "listeners" have radios in their cars. They just don't care. "Why should I?" they ask. "I have this."


Senior Wars - The Older Demos Awaken

Senior Wars - The Older Demos Awaken

(By Curt Krafft) If you think something isn't going to work, it won't. Rightly or wrongly, perception plays a huge role in the world of business. This is especially true in the business of broadcasting. If we truly believe that appealing to older demos will not translate into a significant amount of revenue, then it won't. And nothing is going to change our mind.



RADIO INK

SEND US YOUR CLASSIC PHOTOS

SEND US YOUR CLASSIC PHOTOS

Thanks to Robert Sobczak for sending us this Blast From the Past. This is Larry Anderson at WGR in Buffalo. As a teenager and president of his High School Radio Club, Robert set up tours of Buffalo Radio stations. He took this picture in 1979. Read More About This Blast From the Past...




Images From Convergence 2015
May 27-28
San Jose, CA
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Blast From The Past
Dust off your old radio pictures and send them to edryantheeditor@gmail.com

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Station Vehicle Gallery
Radio stations from all over the country have sent in pictures of their mobile marketing machines. Here are some of the most creative vehicles being used in the industry today. Send your picture to edryantheditor@gmail.com.
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