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October 6, 2014:
The DASH Issue
CEA President/CEO
Gary Shapiro





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October 24, 2014

Top Story

Pandora More Than Doubles Local Advertising Revenue

Pandora More Than Doubles Local Advertising Revenue

The Internet Pure-play reported Q3 revenue of $239.6 million on Thursday afternoon, which is an increase of 40% over the same three months in 2013. Mobile revenue increased 50% to $188 million and now makes up about 78% of Pandora's overall revenue. And the big number radio should be looking at was the local revenue number which is up 118% to $41.8 million. That's where Pandora directly targets radio's advertising dollars. Pandora also says it now has 9.06% of all radio listening in the United States. Pandora now has 109 local salespeople in 37 markets. An inside sales office addresses more than another 150 DMA's with more sales investment on the way. CFO Mike Herring said, "Our sales force is operating very well. Pricing has been very strong and we are hitting sell out points in certain markets as advertisers compete for prime positions.."


INDUSTRY NEWS

Nielsen Q3 Revenues Increases

Nielsen Q3 Revenues Increases

Nielsen reported revenues for the third quarter of $1.6 billion, an increase of 13.3 percent compared to Q3 2013. When Nielsen backs out the Arbitron and Harris acquisitions, revenue increased 2.5 percent. Revenues within Nielsen's buy segment were up 3.5 percent to $878 million. Excluding Harris, buy revenues grew 2.0 percent. Revenues within Nielsen's watch segment increased 28.8 percent to $694 million. Excluding the Arbitron acquisition, watch revenues increased 5.2 percent. The Nielsen board also approved a new share repurchase program for up to $1 billion of Nielsens outstanding common stock.


Nielsen CEO To Radio: "We'll Keep You Posted"

Nielsen CEO To Radio: "We'll Keep You Posted"

As dollars continue to flow to digital, and television moves forward with cross-platform measurement, radio continues to sit on the sidelines and wait. And this comes at a time when more and more people are admitting radio is losing ad revenue to digital, and radio managers admit their listeners are migrating to mobile devices. What we heard Thursday from CEO Mitch Barns about Nielsen's cross-platform system for audio was very little.


Like Radio, TV Ad Spending At A Standstill Thanks To Digital

Broadcasting and Cable reports ad spending on TV dropped 1 percent in the third quarter. The magazine cites new data from Standard Media Index. Broadcast network advertising was down 4 percent in the quarter, while spending on cable was up 2 percent. Overall, the SMI shows ad spending across all media up 3 percent in the quarter, with most of the gains coming from the digital sector, which was up 20 percent.


Are You Ready For The Unexpected?

Are You Ready For The Unexpected?

Radio Ink's Forecast is coming up soon -- November 19 in New York. And just before that date will be some of the most fiercely contested midterm elections in recent history. How will the results affect the economic outlook for media and other industries? And there's unrest on the global front as well: Will uneasiness about the future slow down ad spending or change advertisers' media priorities?


WILV-FM's Megan Battling Cancers

WILV-FM's Megan Battling Cancers

The Chicagoland Radio and Media Blog has the details about WILV-FM (Chicago) midday host Megan Reed who's been off the air this month. Reed went to the doctor for pain in her back and doctors discovered Reed had breast cancer. The cancer has spread and tumors have been found in her head. She's already had surgery and radiation begins next week. Greg Solk sent out a memo to the WILV-FM staff which you can read HERE.


KWTO Springfield to Flip to ESPN

KWTO Springfield to Flip to ESPN

Meyer Communications in Springfield, Missouri will flip from Fox Sports to ESPN on January 1. KWTO is a 100,000 watt FM called "98.7 The Jock." It's a three year deal between the station and the sports network. Meyer Communications President Ken Meyer said, "We are proud to be able to reward our loyal listeners by adding the ESPN radio affiliation to The Jock. By adding ESPN to our 100,000 watt signal, we are greatly increasing the coverage area for area sports fans. This is not only great for the fans, but for advertisers too. We will be creating an excellent opportunity for area businesses to reach the greatest number of loyal listeners and potential customers."


Dave Ramsey On The Big Screen

Dave Ramsey On The Big Screen

Six-hundred movie theaters will be showing Dave Ramsey and Rachel Cruze Present: The Legacy Journey on Wednesday, November 19. The event was taped in front of a live audience in Grand Rapids in September. Ramsey says, The Legacy Journey is about you taking control of your money; being debt-free, saving and investing. When you start to see your future becoming secure, you will naturally become concerned with the next generations of your family. When you do the things we teach, your vision expands and you start to see the worlds needs and how you can make a difference. The event is being presented by Fathom Events. For a list of theaters visit fathomevents.com.


Dallas Station Holding Fundraiser For Ebola Victims

Dallas Station Holding Fundraiser For Ebola Victims

Today iHeartMedia's "Jagger Mornings," heard on 102.1 The Edge, will hold an on-air fundraiser for local Ebola victims -- nurses Nina Pham and Amber Vinson, and the family of Thomas Duncan. The morning show will broadcast live from the Texas Health Presbyterian Hospital and ask the community for support. Guests include Dallas Mayor Mike Rawlings and Mavericks owner Mark Cuban. Donations will help support the victims and their families while they rebuild their lives in the wake of the recent Ebola outbreak.



PEOPLE IN THE NEWS

NAB Gives LeGeyt More Responsibility

NAB Gives LeGeyt More Responsibility

A new position is created for Curtis LeGeyt at the NAB: senior vice president, public policy. LeGeyt is now the NAB's principal liaison to the White House and executive departments. He'll also maintain his current responsibilities for Congressional advocacy and political strategy in the NAB Government Relations department. NAB CEO Gordon Smith said "Curtis's consensus-building style and strong political acumen have served NAB membership well. In a relatively short time, Curtis has demonstrated a tenacious advocacy for free and local broadcasting and a substantive command of difficult public policy issues that make him well suited for this expanded role."


Blakely Jumps From NPR To MPR

Blakely Jumps From NPR To MPR

Minnesota Public Radio has hired Jonathan Blakely as its new program director. Blakley helped launch all-news WKZO in Kalamazoo and also worked at Detroits WWJ. At NPR, Blakley worked as a producer/editor overseeing its Baghdad bureau operations during the war. He has produced stories from the Philippines, Egypt, Libya, Lebanon, South Africa, the Democratic Republic of Congo, and Haiti. Part of Blakely's new job will be to oversee six new podcasts being launched by MPR. The six new podcasts are...


Burton Adds Seven Stations to His To Do List

Burton Adds Seven Stations to His To Do List

JC Burton has been named VP of programming for seven stations owned by Cap City Communications in State College/Lewistown, PA. The stations are: WZWW (AC), WBHV (Top 40), WEMR (Rock), WOWY (Classic Hits/Oldies), WLAK (AC), WMRF (AC), WIEZ(News/Talk). The stations will be operated under Seven Mountains Media. Burton continues his duties as VP of programming for the company's Frankfort, KY stations which are WSTV (AC), WFKY(Country), WVKY(Country), and WKYW(Oldies). Burton says, "I'm looking forward to working with a great group of people and helping create awesome local programming in these markets." The parent company of Cap City and Seven Mountains is Southern Belle, LLC.


<font color=#3333CC>Who Are The Best Local Sports Talkers In Radio?</font>

Who Are The Best Local Sports Talkers In Radio?

Nominations close Tuesday, October 28 for our third annual Best Local Sports Talkers in America list. For the past two years, WFAN's Mike Francesa has occupied the top spot. Can he do it again? Can Boomer and Carton overtake Francesa? Is there a dark horse in another market that could steal that top spot away. The Sports format remains one of radio's hottest and there is tons of talent all across the country. Make your nomination for the 2014 Best Local Sports Talker HERE. See our 2013 list HERE.



DIGITAL

NBC Sports Radio Launches Digital Only Show

NBC Sports Radio Launches Digital Only Show

NBCSportsRadio.com debuts its first-ever digital-only show, The 2 Robbies Football Show, a Premier League-focused program hosted by NBC Sports Group analysts Robbie Earle and Robbie Mustoe. The first show is this Saturday at 5 p.m. ET. The weekly one-hour Saturday show follows NBC Sports Groups live Premier League match coverage. The 2 Robbies Football Show will focus on the Premier League and international soccer, featuring commentary and analysis from Earle and Mustoe who will take calls and answer questions from listeners. The show will also feature interviews with top names in the sport, including current and former players, managers and analysts.


AudioHQ Inks Rep Deal With TeshMedia

AudioHQ Inks Rep Deal With TeshMedia

Digital audio ad sales company AudioHQ has entered into a distribution and sales partnership with Intelligence For Your Life which will bring John Tesh, Connie Sellecca, and Gib Gerards lifestyle content to digital platforms. The content will include on-demand audio, podcasts, short-form features, and 24/7 streaming channels. Tesh said of the deal, "Ive known Jeff McCarthy for a long time, and Jeff and Matt Cutair are experts at integrating brand partners with lifestyle content. We are looking forward to taking our 8 million loyal listeners to new platforms and growing our audience with them.


iHeartRadio Goes Live In Apple's CarPlay

iHeartRadio Goes Live In Apple's CarPlay

The CarPlay integration, originally announced in March, is another step for iHeartRadio's auto offerings and places the app right in the car's dashboard. iHeartRadio's users can access live radio, custom stations, and talk show content, and browse additional content recommended "for you" based on listening preferences. All users need to start listening right away is a CarPlay-enabled stereo system in the car which connects via a USB cable to a compatible iPhone with iHeartRadio downloaded on it.



FRIDAY BLOGGERS

<b>(SALES)</b> Get Better Or Get Out

(SALES) Get Better Or Get Out

(By Jeff Schmidt) Heres a dialogue I had this week with two sellers Im coaching: Me: How do you feel about telling your clients youre in training? Seller #1 (With 3 years of sales experience): What would the purpose be? After all, Ive been in this business for a few years already. Seller #2: (New Seller): Telling my clients Im in training might make them doubt my abilities. They may think I dont know what Im doing. -- I have the honor of writing for Radio Ink every week. I also have the privilege of working with sellers and sales managers each week to help them become even more successful. I want to live out my passion of making big things happen for others by being the best marketer, writer, and coach I can be.


<b>(SALES)</b> Out-Of-The-Box Selling

(SALES) Out-Of-The-Box Selling

(By Gary Ratcliff) Creativity often requires a certain amount of courage. Now and then we all need to be bold enough to do things the client doesnt expect, and things none of your competitors would ever dream of doing. Back in 1996 I changed our station format from Elevator Music to Adult Contemporary. Formerly, we used our dusty old call letters, but I decided to change to the new STAR 94. The day we made the change, I broadcast nothing from 6 a.m. until noon but the sound of carpenters hammering, sawing, and chatting, and lumber clattering.


<b>(SOCIAL)</b> Questions That Make A Difference

(SOCIAL) Questions That Make A Difference

(By Loyd Ford) I have been very fortunate to work for some great broadcasters in my life. You may have had this experience too. These were guys who were interested in building great local brands. They worked with their team to dig in and become part of the local community and created a social network around their effort that included engaging charities, churches, politics (yes, politics), and the pulse of the local community. No, this isnt a story of celebrating the old days of radio. This is an opportunity that stretches out in front of you today in your market through your radio station, your personal activity, and social media.


<b>(TALENT)</b> We've Been Hypno-tized

(TALENT) We've Been Hypno-tized

(By Ron Robinson) When I monitor music-radio stations, I am reminded of airline crews who are wandering through the cabin telling everyone on board there was just a minor glitch, everything is under control, and all passengers should remain calm. A few in window seats behind the wing, however, are watching as engine parts melt and fall away in flames. Oh, nurse?! On the surface, and if one is paying attention only to the trades, radio is doing swimmingly.



RECENT STORIES

<b>(MANAGER SPOTLIGHT)</b> "The Man" In Minneapolis!

(MANAGER SPOTLIGHT) "The Man" In Minneapolis!

On October 27, Radio Ink's 2014 Best Managers in Radio list will be released to subscribers. In the issue, we feature over 30 of the best general managers and market managers in our industry today. One of the managers to make the 2014 list is Dan Seeman, vice president and general manager of Hubbard Radio's Minneapolis-St. Paul cluster. He loves radio. He believes in radio and he believes in the impact radio can have on the lives of listeners and the businesses in the community. He's as passionate about radio today as he was when he started in the business 32 years ago.


<b>(AUDIO)</b> How Many Spots Will Your Listeners Tolerate?

(AUDIO) How Many Spots Will Your Listeners Tolerate?

Bridge ratings CEO Dave Van Dyke is a long-time, successful radio programmer and manager having worked at companies including ABC Radio Networks, KCBS-FM in Los Angeles where he pioneered the Classic Hits format with the ARROW 93 brand, and as VP/GM of CBS-owned WODS-FM Boston. He recently released new research about the News/Talk format and how time spent listening was eroding due to listener fatigue. Specifically, his research showed fatigue was setting in over the frequency of the topics being discussed on talk radio. You can see that study HERE. It's one of many research studies Van Dyke's media consumption analysis research firm releases every year. We spoke to Van Dyke this week, not only to dig deeper into the details of his News/Talk study, also to ask him two of our favorite questions: How do listeners respond to radio's overloaded stopsets? And how many spots per stopset is too many? You may not like the answer you hear on that one. Here's our interview with Dave Van Dyke.



MONDAY BLOGGERS

<b>(SALES)</b> More Big Thinking From Small Markets

(SALES) More Big Thinking From Small Markets

(By Paul Weyland) There is no question now that broadcast radio and television stations are losing revenue share to search engines like Google. Local direct decision-makers are taking dollars previously spent in broadcast and plowing them into search-engine marketing companies. Leave it to a smart small-market manager like Bud Kitchens with East Texas Broadcasting, Inc. to come up with talking points we can all use to dissuade our clients from spending their budgets on search engines.


<b>(SALES MANAGEMENT)</b> Practice Makes Perfect

(SALES MANAGEMENT) Practice Makes Perfect

(By Jon Horton) The title alone should be sufficient. The phrase sounds like something you would hear from Mr. Obvious and I suspect some of my readers are sarcastically mimicking Homer Simpsons, Doh! Of course practice makes perfect everybody knows that! Yes, they do. Everybody knows it and yet almost nobody does it. How about you? How often do you actually practice your sales techniques?


<b>(SALES)</b> What's Working At The Coalface

(SALES) What's Working At The Coalface

(By Sean Luce) Whit Adamson, the president of the Tennessee Association of Broadcasters, calls it Pioneering. I call it getting out in the field and seeing sales reps on their turf. I recently followed up with some sales reps who attended one of my seminars to see what they actually took back with them and what they are applying in the field. I was kind of startled. Here are some of the results and maybe you and your staff can go over these points to see if you are using them in your sales department.



FORECAST

Independents' to Appear at Forecast

Independents' to Appear at Forecast

When you attend Radio Ink's annual ForecastForecast conference, you know you're going to hear frank assessments of the state of the industry from the leaders of radio's largest groups. But just as important to hear from is our annual panel of independent operators whose ability to react quickly to changes in the market and technology often puts them on the leading edge of radio. At Forecast 2015 , November 19 at the Harvard Club in New York, Walter Sabo will lead a conversation with the Independents.


Guthrie to Talk With Farber, Smith

Guthrie to Talk With Farber, Smith

Cox Media Group EVP/Radio Kim Guthrie will be at Forecast 2015 -- and we hope you'll be there too! If you're at the Harvard Club on November 19, you'll have a chance to hear Guthrie talk with RAB President/CEO Erica Farber and NAB President/CEO Gordon Smith in a conversation onstage and off the record (Forecast has a no-press policy). These industry leaders are set to talk candidly about the state of the business, as well as their initiatives, objectives, and vision for the year ahead.


Colmes to Question Top Execs At Forecast

Colmes to Question Top Execs At Forecast

It's the most anticipated session of Radio Ink's Forecast conference every year: the Group Head Leadership Super Session. For Forecast 2015, coming up November 19 in New York, we've once again invited radio's most powerful executives to give us a candid, rare view from the top. And for this year's event, we're delighted to announce that celebrated radio and TV personality Alan Colmes has agreed to moderate that discussion.


Steve Forbes Headlines Forecast 2015

Steve Forbes Headlines Forecast 2015

Respected author, journalist, and radio personality Rita Cosby will conduct an onstage interview iconic publisher and business leader Steve Forbes at Forecast 2015, November 19, 2014 at the Harvard Club in New York. Radio Ink Publisher Eric Rhoads said, "This is Steve Forbes' second visit to Forecast. His last visit was memorable, and this visit comes at a time when everyone is curious about how the economy will shake out. Steve is the most well-connected man in the economic world and will share some powerful insights. It's not to be missed. We're honored to have such a business icon with us this year."


Kassan To Co-Chair Forecast 2015

Kassan To Co-Chair Forecast 2015

MediaLink founder and Chairman/CEO Michael Kassan will serve as advertiser co-chair for Forecast 2015, set for November 19, 2014, in New York. Kassan joins co-chair Katz Media Group CEO Mark Rosenthal. "Advertisers have become a critical part of our annual Forecast conference, and we are pleased to continue our history of attracting the very finest in the industry," said Radio Ink Publisher Eric Rhoads. "Michael Kassan has a brilliant mind."


Katz's Mark Rosenthal To Co-Chair Forecast 2015

Katz's Mark Rosenthal To Co-Chair Forecast 2015

Radio Ink is pleased to announce that Mark Rosenthal, CEO of Katz Media Group, has agreed to serve as co-chair of Forecast 2015, November 19, in New York City. Radio Ink Publisher Eric Rhoads said, "Since taking over Katz, Mark has been heavily involved in the development and growth of our industry and has shown true leadership. Having his guidance on Forecast will help shape this year's program, which will have a strong advertiser focus."



DASH 2014 HIGHLIGHTS

Taking a Look Back at DASH 2014

Taking a Look Back at DASH 2014

Attendees are still raving about Radio Ink's DASH conference, co-sponsored by Jacobs Media and Valerie Shuman. As radio moves forward to protect its place on the DASH of every automobile that rolls off the assembly line, our DASH conference helps solidify an already cozy relationship radio has with automotive manufacturers in Detroit. If you were unable to attend, here's a VIDEO review of both days of DASH. We recommend you start planning your budget to attend DASH 2015.


The Connected Car Lives On

The Connected Car Lives On

(Radio Ink Publisher Eric Rhoads) Something unexpected can result in a sea change. That was the case when Radio Ink unintentionally focused on something that had been below the radar concerning the connected car. We had been monitoring the connected car, we knew it was coming, and we knew it would impact how people use audio in the car.


<b>(VIDEO)</b> DAY ONE HIGHLIGHTS FROM DASH

(VIDEO) DAY ONE HIGHLIGHTS FROM DASH

Click here to watch! Consumer Electronics Association CEO Gary Shapiro kicked off the Radio Ink DASH Conference with a keynote address challenging the radio industry to be more innovative. Shapiro was followed by a panel that focused on what consumers want in the vehicle and a presentation by Vice President of Measurement Innovation at Nielsen Audio Dr. Ed Cohen who unveiled a new research study about Millennials. See the next two stories for coverage on day one and stay tuned for more coverage from day two from DASH in Detroit.


DASH DAY ONE - Millennials Want To Be Social

DASH DAY ONE - Millennials Want To Be Social

On the opening day of DASH in Detroit, Vice President of Measurement Innovation at Nielsen Audio Dr. Ed Cohen gave attendees the first look at new research that examined how college students have woven digital into their lives. It may also give radio managers a glimpse of the type of listener they will soon be dealing with: one with a much shorter attention span that wants more and more control. The study placed a special emphasis on the role of cars, the "connected car," and what personal transportation means in their lives today and their plans for the future. Cohen took part in a three-year study at the University of Florida called The Class of 2015. What the study uncovered was that these college students did consume radio and television, but they connected more strongly with forms of two-way communication, namely social media.


Consumers Want Seamless And Personal

Consumers Want Seamless And Personal

That was the theme from a panel called "It's All About the Experience" on Day 1 of DASH in Detroit, Wednesday. Slacker Radios Mike Kasparian said user experience is top priority, especially in the auto world. With laptops and mobile, the experience is clearly defined. In the automobile theres still work to be done on the dash. Keynoter Gary Shapiro spoke about driver distraction still being a major issue and looked more in the future toward the driverless vehicle. The opinion of this panel was that a lot more needs to be done to please the consumer who wants the experience to be much easier.


Day Two Video Highlights From DASH in Detroit

Day Two Video Highlights From DASH in Detroit

Our second day of DASH included a presentation from Edison Research President Larry Rosin about Radio's performance with consumers on traffic content and school closings. It also featured a collaboration panel between automotive dealers and radio executive, a keynote address by Carry Tilds and Valerie Geller discussed the importance of creating great content to stay ahead of the competition on the DASH. Watch the Video HERE.


Radio Still Matters to Auto Dealers

Radio Still Matters to Auto Dealers

On a panel that combined auto dealers with radio managers the theme was, "with great technology comes great responsibility." While connected cars have great tech capabilities, they also require a lot of knowledge to operate. An advantage for radio if it keeps its content strong is that, as the auto dealers on the panel explained, consumers simply do not want to wait around to learn how to properly use the technology, most car buyers absolutely want their phones paired.


Geller: Focus On Personal Connections

Geller: Focus On Personal Connections

Building a broadcast base has nothing to do with radio itself, according to Valerie Geller, who spoke at DASH in Detroit on Thursday. Instead, Geller said, "It has everything to do with human beings connecting with other human beings. To engage listeners, Geller's three-point plan for broadcasters is to tell the truth, make it matter, and never be boring. She stressed that it's essential for radio companies to target millennials by being on every available platform, and the content must be relevant to the audience. Geller detailed her criteria for keeping content interesting...


Car Only One Aspect Of Mobile Game

Car Only One Aspect Of Mobile Game

Day 2 of DASH included a panel called "The Future of Mobility" and featured Tim Ericson, the CEO of Zagster, Zipcar Vice President of New Markets Dan Curtin, and Ken Laberteaux, the Sr. Principal Scientist at the Toyota Research Institute North America. The panel was moderated by NextEnergy's Tim Johnson (pictured). The message to broadcasters was they must look beyond the traditional audio companies to reach the most consumers. It was suggested that many people are considering different modes of transportation every time theyre looking to travel, from Zipcars to Uber to bicycles, and not just their cars. Ericson said, The car is one of those components but its not the component anymore. And thats especially true of Millennials.



RADIO INK

<font color=#3333CC>SEND US YOUR CLASSIC PHOTOS</font>

SEND US YOUR CLASSIC PHOTOS

Thanks to Robert Sobczak for sending us this Blast From the Past. This is Larry Anderson at WGR in Buffalo. As a teenager and president of his High School Radio Club, Robert set up tours of Buffalo Radio stations. He took this picture in 1979. Read More About This Blast From the Past...





Images From DASH 2014
Detroit, October 15-16
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Blast From The Past
Dust off your old radio pictures and send them to edryantheeditor@gmail.com

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Station Vehicle Gallery
Radio stations from all over the country have sent in pictures of their mobile marketing machines. Here are some of the most creative vehicles being used in the industry today. Send your picture to edryantheditor@gmail.com.
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