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November 20, 2014

Top Story

Expect 2015 To Be Flat

Expect 2015 To Be Flat

Wells Fargo analyst Marci Ryvicker has been forecasting for about a year now that until radio proves her wrong, it's going to be a flat industry. Ryvicker was not at Forecast Wednesday, but other analysts and economic experts were, and they all echo Ryvicker's prediction. Radio will have a no-growth year in 2015. And for an industry that's been around for over 90 years, and is not the shiny new toy, maybe that's OK for now.


INDUSTRY NEWS

Dozens of Groups Testing Online Measurement

Dozens of Groups Testing Online Measurement

In a perfect world advertisers would know exactly how many listeners your radio station has, whether they're listening over-the-air, on their computers at work or on their phone walking down the street. The radio industry acknowledges listeners are migrating to digital devices, and the industry also knows how vital it is to measure those listeners as companies like Pandora chip away at their revenue. Nielsen is working toward making online measurement happen. Nielsen's EVP & Managing Director of Local Media, Matt O'Grady told the Forecast crowd on Thursday that a new software development kit, that will measure digital listening, is being tested with dozens of radio groups.


Political Advertising Was A Downer In 2013

With all the major players in the house at Forecast, we got a real good sense about political ad spending in 2013. And the consensus was, compared to 2010, it wasn't what the industry expected. The overall political spend was flat, which means radio lost share. There was a lot more action in smaller markets, where a ton of spots were being sold, but those are at much cheaper rates than major markets would have seen. And some of the political money radio was expecting went to digital. Expect 2016, the year of the next presidential election, to be a huge year for political advertising. But how much of that will come to radio, nobody was willing to say.


Who Attended Forecast 2015?

We have pictures. Lots of pictures. Go to our website - www.radioink.com - and check out the Forecast slide show. All of radio's heavy hitters were in attendance.


Pai: "First Amendment Under Assault"

Pai: "First Amendment Under Assault"

FCC Commissioner Ajit Pai, speaking at a Media Institute Awards banquet Tuesday evening, said the First Amendment "is regularly under assault by government at all levels." He added: "At a time when prosecutors threaten reporters with jail time for doing their jobs and when public universities impose speech codes on students, it is ever more critical for us to be vigilant in protecting our most cherished liberties."


Canadian Radio Also Challenged By Economy

Multimedia giant Bell Media has cut 80 full-time positions in its latest round of layoffs, citing an "industry-wide challenging advertising market," according to The Financial Post. The cuts included radio and TV at the company and included CHUM-FM's popular host Amanda Logan. Bell Media Vice President of Communications Scott Henderson said, "The difficult decision was made as the result of continued financial pressure in relation to the industry-wide challenging advertising market for radio and TV."


Bobby Bones Raises $60K For St Jude's

Bobby Bones Raises $60K For St Jude's

This past Tuesday, Bobby Bones and his band The Raging Idiots played a special charity concert to benefit St. Jude Children's Research Hospital. Jason Aldean crashed the show held at Marathon Music Works in Nashville, helping raise more than $60,000 for the hospital. In addition, country music singer/songwriter/guitarist Lindsay Ell performed with The Raging Idiots, and St. Jude patient Caleb served as guest announcer for the evening. During a recent interview with Bones, Aldean agreed to play a charity show with the band if they could raise $50,000 for Susan G. Komen. The program used any and all means to reach their goal – from putting Lunchbox in a room with a snake, to offering shirtless pictures of the guys to generate donations from listeners.


NYMRAD Party To Be Held Friday December 5

NYMRAD Party To Be Held Friday December 5

The New York Market Radio Association has announced its 2014 Holiday Party will be Friday, December 5, from 1:00 to 4:30 p.m. at the Rooftop Lounge of the Empire Hotel on West 63rd Street. The annual NYMRAD Holiday Party attracts representatives from radio stations, national representation firms, networks, agencies, and advertisers from across the New York metropolitan area. For the second consecutive year NYMRAD will cover the cost of admission for advertisers and their agencies. Executive Director Deborah Beagan said, "We saw an uptick in client attendance from that investment, and we expect even more this year. By covering the cost of admission for advertisers and agencies, radio stations can bring more employees to join the revelry."


MIW Mentoring Program Details Released

MIW Mentoring Program Details Released

The Mentoring & Inspiring Women in Radio (MIW) Group has announced details for the 2015 Mildred Carter Mentoring Program which matches up-and-coming women in the radio industry with female professionals recognized as leaders in all aspects of radio.


Who's Cool? CBS Detroit Radio

That's according to Crain's Detroit Business, which has featured CBS Detroit Radio as one of its "coolest places to work" in metro Detroit, in the large workplaces category. The cluster includes WWJ-AM (Newsradio 950), 97.1 The Ticket, WOMC-FM, WYCD-FM, and 98.7 FM AMP Radio. What makes it so cool? An intra-company website that lets employees nominate each other for recognition -- employees can win sports or concert tickets, gift cards, and more.


Slacker Expands To Toyota And Lexus

Slacker Expands To Toyota And Lexus

The new Slacker Radio app is available now to owners of select Lexus models and coming soon to select Toyotas from model years 2011 to 2015. Slacker will be added as part of an update for select Toyota Entune and Lexus Enform App Suites. The new app adds deeper functionality and access to the Slacker Radio service, giving Toyota and Lexus owners the ability to create uniquely personalized radio stations, and tune into hundreds of curated radio stations (including comedy and programming from ESPN and ABC News).



PEOPLE IN THE NEWS

James Bryant To Head New Hubbard Digital Division

James Bryant To Head New Hubbard Digital Division

The new division called 2060 Digital was actually started by Hubbard in Cincinnati in 2012. Bryant led the Hubbard Radio group in that city as market manager and was instrumental in the development and launch of 2060 Digital. He'll now lead the division company-wide. Hubbard Radio Chair and CEO Ginny Morris said, "We have long looked to Jim for leadership in this space and we feel fortunate that his full attention will be focused on helping us find comprehensive solutions for our advertising partners. We look forward to bringing Jim's entrepreneurial approach to 2060 Digital to the rest of our company."


Fredrick Replaces Bryant As Market Manager

Hubbard Radio President/COO Drew Horowitz announced that Mike Fredrick will be the new VP/market manager for Cincinnati, replacing James Bryant who will run the new Hubbard digital division. Horowitz said, "Mike has been an extraordinary leader at the Cincinnati cluster for a significant portion of his broadcast career and I can't think of anyone more prepared for this exciting next chapter. I am thrilled to add Mike as a market manager to our team of outstanding broadcast professionals."


Egan Joins The New NASH Nights Live As Exec. Producer

Egan Joins The New NASH Nights Live As Exec. Producer

Brian Egan moves to Nashville from Charleston, WV, where he was program director and morning personality for Country-formatted WKWS (96.1 The Wolf) owned by the West Virginia Radio Corporation. Egan was co-host of the CMA Award-winning morning show, the Ben & Brian Show, at KMLE in Phoenix and at WMZQ in Washington, D.C. Cumulus Senior VP of Programming Mike McVay said, "This is a rare opportunity for us to have a great talent in his own right who can program and produce one of radio's fastest-growing shows."


WQSM PD Jeff Davis Adds Duties For Cumulus Corporate

WQSM PD Jeff Davis Adds Duties For Cumulus Corporate

Davis is promoted into a newly created post at Cumulus Media, where he's named national director of Stratus Music scheduling. He's a 26-year industry vet who's been programming Hot AC/Top 40 hybrid WQSM/Fayetteville, NC, for the past eight years and will keep those duties. Cumulus' proprietary Stratus Music Scheduling System is in use at more than 450 stations in 89 markets.


Heinemann Joins CRN International In Sales Post

Leslie Heinemann, formerly with Radio Disney in Detroit, is joining the sales team at marketing and promotions provider CRN International. She'll be based in Detroit and will hold the title of director of strategy and development, reporting to CRN Managing Director/Strategy & Development Robert O'Mara.


Cate Joins Media Services Group

Media Services Group has added long-time broadcaster/broker, Sunbelt Media's Bill Cate. MSG Managing Director George Reed said, "We are extremely pleased to add Cate to our roster of media specialists. He brings with him a background of station ownership, as well as 36 years of media brokerage." Cate is the former co-owner and president of Chapman Associates. He said, "I am extremely pleased to be joining Media Services Group. Many of the partners go back to my days with Chapman Associates, and it'll be great to be back working with them."


Chip Franklin Gets KGO Talk Show

Chip Franklin Gets KGO Talk Show

Cumulus has announced writer and comedian that Chip Franklin will host a weekday talk show on KGO (810 AM) debuting December 8 from Noon to 3:00 p.m. Pacific. Franklin has written for and appeared on shows and networks, including Saturday Night Live, The Tonight Show, Conan O'Brien, The Situation Room, Larry King, The CBS Morning Show, CNN, HBO and Showtime. He is also a winner of seven Edward R. Murrow awards for radio and television writing.



HOW TO SELL MORE RADIO

<b>(SALES)</b> The Biggest Mistake In Selling

(SALES) The Biggest Mistake In Selling

(By Jeff Schmidt) Who does not appreciate good service at a restaurant? When I experience good service I tip generously. My wife and kids think my criteria for good service is a little goofy, but it works for me. Here it is: If you fill my water glass without me asking, you instantly earn a 25 percent or better tip. If you fill my water glass when I ask, you are most likely to get the standard 15-20 percent. If you do not fill my water glass, even after I have asked, you are not likely getting a tip from me.


<b>(SALES)</b> Value Versus Price

(SALES) Value Versus Price

Do you sell your media like a commodity or do you sell the value and results your customer will get from using your product? The next time you get whacked over the head by a media buyer/prospect hammering you on price-cost per point-cost per thousand, or just wanting you to discount your product, think about this story.


(SALES) The Magic of Selling

(SALES) The Magic of Selling

(By Gary Ratcliff) Here are two more sources of radio sales magic: signing your name, and getting your customers to sign theirs. It is not a mystery that both these signatures show interest, commitment, and ownership.



RADIO INK

Urgent: Please Read About a Possible Disruption to Your Headlines

(by Radio Ink Publisher Eric Rhoads) Dear Radio Ink Reader: After 15 years of consistent delivery of our daily Radio Ink headlines, our e-mail service provider was attacked, which randomly caused some of our readers to receive multiple copies of Radio Ink Daily Headlines. Though it did not happen to everyone, even one reader inconvenienced is unacceptable. If you experienced this problem, please accept my personal apology. When our provider was unable to resolve this attack, we immediately terminated their service and have moved to a new e-mail server and provider. But you may not be receiving our daily Headlines e-mails due to this change. Here's what to do...


<font color=#3333CC>WHAT ARE YOUR 2015 DIGITAL PLANS?</font>

WHAT ARE YOUR 2015 DIGITAL PLANS?

Digital revenue is all the rage these days. And while the overall number in radio is still small, compared to over-the-air revenue, the potential is huge. Radio Ink would like to know what your game plan and philosophy is when it comes to digital. Are you hiring more digital experts? Do you have high revenue expectations for digital revenue in 2015? Do you have a plan for mobile? Please take our digital survey (all responses will remain confidential). Our plan is to share the overall results with the industry and use this information to create more digital content in Radio Ink that will help you achieve your digital goals. Take our Survey.


<font color=#3333CC>SEND US YOUR CLASSIC PHOTOS</font>

SEND US YOUR CLASSIC PHOTOS

Thanks to Robert Sobczak for sending us this Blast From the Past. This is Larry Anderson at WGR in Buffalo. As a teenager and president of his High School Radio Club, Robert set up tours of Buffalo Radio stations. He took this picture in 1979. Read More About This Blast From the Past...




Images From Forecast 2015
November 19, 2014 in New York. Click anywhere on an image to advance to the next.

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Blast From The Past
Dust off your old radio pictures and send them to edryantheeditor@gmail.com

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Station Vehicle Gallery
Radio stations from all over the country have sent in pictures of their mobile marketing machines. Here are some of the most creative vehicles being used in the industry today. Send your picture to edryantheditor@gmail.com.
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