Most ad agencies we interview say when placing buys, Television will always come before radio. It's just a fact of life. TV is more glamorous. Agencies get to be more creative. They need to see pictures. At the same time, agencies rave about how quickly they can change their radio ads to meet the needs of clients. And they love the price (translation: we are cheap). In today's Sales Meeting Podcast, we speak to Drew Conklin and Guy Jacobssen of the Tombras Group. They are big fans of radio. So, we wanted to know if there was anything radio could do change the thinking that TV must always come first.
Nancy Haynes is a media buyer in Charlotte, North Carolina. If all media buyers loved radio the way Haynes loves radio, 7 percent of the advertising pie would be nothing more than a distant spec in radio's rearview mirror. In this week's sales meeting podcast, Haynes gives specific client success stories using radio.
In our continuing series of interviews with Advertising executives across the country, Buzz Knight spoke with Mike Sheehan who is the CEO of Hill Holiday. Sheehan heads one of the top advertising agencies in the country with a client list that includes Dunkin Donuts, Bank of America, Verizon and Chili's.
Like it or not, until radio changes the way it's rated, advertising agencies set the rules for how much money they spend with radio. To at least be considered for more of the buy, it's important to know what agencies think of us as a medium and you as a rep.
In our (30 minute) Sales Meeting Podcast we spoke to Paula Hambrick. Hambrick is the CEO of Hambrick and Associates, a very well-know and successful advertising agency in Chicago. Hambrick is a big fan of radio and spends a significant amount of money on the medium.
Veteran sellers Matt Sunshine and Sean Luce discuss how your salespeople can win every day they hit the streets. Salespeople need to be constantly challenged and trained to stay motivated. Our free Podcast will help them reach their goals. Download it now.