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30 Minutes of Great Selling Ideas
In this weeks sales meeting we pepper Center for Sales Strategy EVP Matt Sunshine for 30 minutes, touching on Cold Calling, Sales meeting, R.O.I., Training New Salespeople, Categories you should be focusing on, business questions to ask you clients and much more.
SALES MEETING - Successful Selling in 2012
Radioink.com introduces a new weekly Sales Meeting which is a thirty minute podcast with D.O.S.'s from across the country answering questions about issues managers and salespeople deal with every day on the street.
How To Recruit Great Salespeople
Recruiting and hiring salespeople to represent your station or cluster is all about Talent, Training and Tactics. All too often managers get into the habit of hiring whoever, whenever. As EVP at the Center for Sales Strategy Matt Sunshine puts it "If you're starving, you'll eat anything." In our webinar with Sunshine we detail how to avoid making bad hires and how you should keep sales talent ready to take the field for your station or cluster.
Radio Managers: Are You Ready to Fail?
Do you start your work day so worried about failing you never try anything new or innovative? Are you so fearful of what your boss will say or do to you that have just become part of normal? Seth Godin has a little advice for all radio managers, and that is, take a half hour every day, and go out and fail.
Vermont Community Rides High With Radio
If you search hard enough, there are stations out there doing the "minor league" training our industry needs to grow the next generation of successful broadcasters. That, despite the many loud cries that corporate radio is killing that concept. WBTN-AM could be considered one of those stations.
Living The Radio Dream
(by Ed Ryan) How many of us have dreamed that dream of heading back to small-town America, buying that first radio station we waltzed through as a young aggressive radio rat and living happily ever after? They are the thousands of small town America stations blanketing tiny main streets across the fruited plain where the priorities range from announcing obituaries, school lunch menus, a lost cat and interviewing the Mayor.
Rick Dees Talks About His Friend George Beasley
When you're in one industry for 50 years you make a lot of friends. Some of those friends turn out to be pretty darn good on the air. Rick Dees is one of those people who became a good friend of the Beasley family and remains close with the family to this day. Dees has a lot of memories and stories to tell about George Beasley in the upcoming issue of Radio Ink that highlights George Beasley's 50 year radio ride.
What Does Farber Have in Store For RAB
In a little more than 6 weeks Erica Farber will start her new position as Executive Vice President for the RAB. The announcement came on the same day RAB announced Sheila Kirby was taking a job at CBS and Ron Ruth was moving into a consultant role. With a long run as Publisher of Radio & Records and stints at legendary stations like KRTH, KABC and KIIS Farber has a rolodex that would be tough to match.
Kirby Back With Weiss At CBS
If you know Sheila Kirby, you know she is always upbeat, positive, motivational and a great ambassador for the radio industry. Prioir to joining the RAB as a Senior Vice President for Professional Development Kirby spent 8 years on the RAB's Board of Directors. Kirby moves to CBS where she will report directly to CBS Sales President Michael Weiss as Senior Vice President for Sales Training and Development. We spoke to Kirby last night about leaving the RAB and rejoining Weiss.
Radio Supplemental Source For Community Info.
The Pew Research Center released a report yesterday that may ring an alarming bell for the radio industry. At the same time the data may provide radio managers with an opportunity to see what they can improve upon; live and local. The study of 2,200 people concluded that, while more than half of those surveyed say they turn to radio to get community information on a weekly basis, radio comes in 3rd when residents want local information.
The Rock Radio Debate Continues
(by Ed Ryan) Recently I wrote an opinion piece about Rock & Roll and my lost love for the format I grew up with. There was a lot of reaction to this piece, mainly split down the middle from readers. However, those that have worked in that format, totally disagreed. They say the format is alive and thriving. Someone who has developed a stellar reputation in the industry is Jeff Pollack. Here is that full interview.
