Read Eric Rhoads' Blog
Randy Lane
Get Ratings From Your Podcast
Did you know that in order for your morning show podcast to get credit with Arbitron, the podcast (if you post a whole hour or whole show) has to contain 100% of the broadcast audio including commercials? We didn’t either.
Is Your Air Staff Driving You Crazy?
(by Randy Lane) Morning shows got a lot of heat as markets made the transition from diary to PPM. The real-time methodology exposed vulnerabilities of personality-based shows and made managers gun-shy about paying a lot of money for a show that wasn’t delivering the ratings they used to. Shows that were too inside, rambled too long, talked about things no one cared about, didn’t use hooks and teases to lure and hold listeners – all these flaws could remain hidden with the popularity contest mentality of diarykeepers.
10 Tips for Aspiring Program Directors
(by Angela Perelli) Great companies in our industry are always looking for innovative ideas and those people that can come up with them. If you are in the programming side of the business and have a desire to advance and become a program director, here are ten ways you can get an edge over others trying to aspire to become programmers. Above all, do not be afraid to tell your superiors your goals and ambitions so they are aware you have that desire to advance. Then, follow these guidelines to get there.
12 Qualities of Successful Program Directors
(by by Angela Perelli) PDs, if you struggle in some of these areas you’re not alone. Rarely can one person be all of these things, since programming requires both a mind for art and a mind for science, and each of us tend to lean one way or the other. In the areas where you are weaker, look for help. Hire a team that can balance your weaknesses, and “hire” your own personal board of directors to offer you guidance and help you grow. Looking ahead to 2012, here are 12 qualities you should strive for to help you succeed as a PD in this always changing industry.
Is Your Morning Show Working Too Hard?
(by Randy Lane) “Those morning show guys get paid twice as much as anyone in Sales and they only working 25 hours a week!” We frequently run across frustrated managers regarding the apparent lack of commitment on the part of their morning shows to work a “full 8 hour day” or anything even close to that. 9-5 is not the only world out there.
Randy Lane Offering Free Aircheck Reviews
Lane said, "We share the social responsibility to help our friends in radio in a time of need. In light of recent industry layoffs, The Randy Lane Company is offering free aircheck reviews to the first 50 unemployed radio personalities to register. We know that downsizing is a reality and want to help those that are passionate about radio to get back on the air."
Advice on Finding Your Next Gig
As we've been reporting, there have been quite a few personnel changes in the radio industry over the last week. A lot of good people are now looking for work. We've reached out to industry vets to get advice on what you can do to stay in the game, get back on the horse and continue to work in the industry you love. Today, great advice from Randy Lane.
Five Ways To Keep Good Talent
(by Randy Lane) Once you've put your training and treasure into an air-talent starting to prosper at your station, do you worry he or she will bolt for greener grass elsewhere? After all isn't it natural for everyone to want to advance and move up the ladder? If you want to keep that talent in the stable, here's Randy Lane with 5 tips to help you keep that great sounding talent on your team.
How to Pull Off A One-Man Morning Show
(by Randy Lane) Many of the suggestions we make are for multi-player shows. Yet there are many morning shows across the country, in all markets, that have a cast of one. Here are some ways to have a successful show with one player. Many of these tips work for multi-person casts as well.
5 Things You Might Not Be Doing To Increase Ratings
Randy Lane is at it again. Giving away his secrets that is. In this piece Randy gives PD's and talent 5 items to keep on their checklist to stay strong in the ratings. And you guys know your life is pretty dependent on winning in the ratings.
Succeeding in a PPM World
Is the radio industry destined for more music and less personality? Two things may be pushing us in that direction, the PPM and the Pandora Phenomenon (not to mention consolidation of course). Many people are saying that actual listening levels from the PPM have not been kind to talkers who have had massive shares in the past. With the extreme popularity of self-created radio stations, exactly where are we headed? In the upcoming issue of Radio Ink with Randy Michaels on the cover, we asked a slew of talk experts for their thoughts on this topic. And, while we had their attention, we also asked them to help us give managers tips for their. Here is the first in a series of answers to the question; What makes talent great in a PPM world?
