SALESPEOPLE
Benefits:
• Increased confidence in radio: No more dreading calls to clients for fear their campaign did not work.
• You’ll completely understand how to make radio work for your clients.
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New tools to sell clients on long-term schedules.
• Hit budget in first quarter so you can spend the rest of the year exceeding budget
• You’ll understand a compelling proposition that most radio people do not understand.
• You’ll see increased sales, increased client satisfaction and increased self-confidence because you’ll be removing the guesswork.
• The few account executives with the guts to invest in themselves will see an incredible return on their investment and a long-standing successful career.
SALES MANAGERS (Local, National, Regional, DOS)
Benefits:
• Hit your annual budget within first quarter.
• The majority of your clients will be 52-week advertisers
• Spread inventory across 7 days and all time slots
• Less rate and ratings resistance
• No more hype. You’ll actually know exactly how to make radio work.
• Less sales turnover from frustrated reps who don’t know how to make the ads work.
• Fewer client complaints and lost clients, because results could become the best in the market.
• Less last-minute cramming to hit budgets because of increased long-term business.
• Know NEW secrets that NO ONE IN RADIO KNOWS.
MARKET MANAGERS & GENERAL MANAGERS (major market or small market)
Benefits:
• Hit your annual budget within first quarter.
• The majority of your clients will be 52-week advertisers.
• Spread inventory across 7 days and all time slots
• Less rate and ratings resistance
• Happy clients who get results unlike any they have seen before.
• Increased sales.
• Lower sales turnover — fewer frustrated account executives.
• Understanding how to make radio work scientifically.
RADIO PROGRAMMERS
Benefits:
• The systematic approach will teach you techniques that will engage audiences and endear them to your radio station.
End result: higher listening levels.
• Learn techniques of engaging the mind — techniques that no programmer in the world has ever seen.
CLIENTS & AGENCIES (anyone who buys and creates media):
Benefits:
• You’ll learn how to use one of the lowest-cost mediums to pull unheard-of results for clients so you can get the results without the high costs of expensive media.
• ROI: Clients will be able to track the results and know it’s working.
• Clients won’t want to leave your agency, because of the success they are bringing you.
Only a select few in the agency world know this system.
• You can apply this knowledge to other media as well. It just happens to work most easily and most cheaply with radio.
• Increased sales for your clients.
STATION OWNERS & GROUP HEADS:
We know you’re likely to tell yourself you can send someone to check this out and tell you what was said. Save your money. If you want to seriously impact your stock price, the individual success of your radio stations, the ratings and sales results you are getting chain-wide, you must roll up your sleeves and get into the trenches with everyone else who will be learning this system. It's hard work; its different from anything you have ever attended. When you leave, you will wish every key employee in your company had been present.
Benefits:
• Hit annual budgets group wide in Q1
• Wall Street will see your growth exceed industry averages
• You don’t want your people selling against this system.
• Your group will see dramatic sales increases if you follow this system.
• You’ll become known as the group whose advertising works.
• You’ll be learning the first NEW thing to hit the radio industry in decades.
• You’ll be challenged and invigorated, learning something that few business executives will ever learn.
• You’ll be able to apply these techniques to all aspects of business, including boosting stock value.
Note: We strongly suggest at least two people from one company so that the brainstorming opportunities are not lost, and so that the team can implement changes. We believe it is best if GM/MM and SM come as a team. And when possible, send account executives as well. Implementation will be faster and smoother. This is difficult to communicate to a group at home.
BRING A CAR LOAD. THIS IS NEW ROY WILLIAMS INFORMATION.
