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“You can be the resource [that] business owners call for advice. You can be that rare person who risks telling the hard truth about perceptions of their business...and how to make it better. You can help them get more customers, more profit, more repeat business. You can be a hero.”
— Julie Hein, Z102.9/KZIA-FM & HD
“Roy Williams is a TRUE genius. The time and money invested in Roy's Atlantic City seminar was some of the best, most useable 'information per dollar' I have ever been exposed to. The Radio industry is turning to Roy-think; and if you don't know it, you will be left behind. As Nike says: ‘Just Do It.’”
— Tom English, Director of Sales, Clear Channel Nashville
“I latched onto Roy Williams' principles when I first started reading his articles in Radio Ink in 1998. I made his books mandatory reading in my stations. But after attending the Atlantic City seminar, I realized that saying my staff espoused Roy principles was only a cliché. I left with a gargantuanly deep understanding of all that I had read and was prepared to re-enthuse the staff with a thorough understanding of how to teach these principles to clients. Seeing Roy in person made the information in his books come alive. “
— Brian Schimmel, General Manager, Zimmer Radio-Marion/Carbondale
“As a one-year marketing consultant, new to the amazing world of radio, I was introduced to Roy Williams as part of my training: books, tapes, cassettes. All of this was powerful and a huge asset, but some meant nothing to me until I started to understand how radio works. The Atlantic City event just took everything to a new level.
“Radio is meant to work long-term, and it is indeed what you say, multiplied by the amount of times you say it that makes it so effective. Through Roy, I have fortunately become so much more to my clients than just another sales media person. I am focused on long-term contracts and commitments and on working one-on-one with clients, instead of trying to sell 'packages and small runs.'
“Roy has taught me the importance of getting to know what makes people tick and what their most important story is! (Actually, I have learned that very few people know what their story is or what excites them.)
“I look forward to the day when I once again will have the privilege of meeting and learning from this great man.”
— Susan McCormick, Citadel Communications, Presque Isle, ME
"Have you ever thought, 'There's got to be a better way?' If you're looking for the latest sales technique or cliché-filled solutions, Roy Williams probably won't be your cup of tea. His seminars don't teach you what to think, but how to think about problems in new ways, how to discover a better way and how to unlock the wizard in each of us. Attending Roy's seminars has been the best investment of time and money I've ever made, period.”
— Walter Koschnitzke, DreamMakers Productions
“‘The risk of insult is the price of clarity,’ says Roy Williams. And let me say, if you've never seen Roy LIVE, you're being stupid. (And I mean that in the nicest possible way!) Roy Williams is cutting-edge material for anyone who wants a better understanding of WHY people do the things they do. Roy is a fountain of new thought. This training rates ***** (Five Stars).”
— Dick Taylor, CRMC; General Manager, WOJZ Smooth Jazz 104.9, Egg Harbor City, NJ
"You don't have to be a sales manager or an account executive to reap the rewards of a few days with Roy Williams. Every day, I write and produce comedy segments for more than 350 radio morning shows. We now have more affiliates with more average-quarter-hour listeners than at any point in our 20-year history. And it's all because I've unlocked the power of the 'Third Gravitating Body'! Uh...excuse me...a Third Gyrating what? Do yourself a favor: Go to Austin, and find out from the master!"
— Joel Graham, Creative Director, American Comedy Network
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