If you’re buying radio locally, regionally or nationally, you should strongly consider attending “Roy Williams Live.” He is more than one of the top writers at Radio Ink. What you probably didn’t know is that everyone in the world who understands how to harness incongruence with relevance — including P&G, J. Walter Thompson, Ogilvy, and many scientists and professors — learned it from Roy H. Williams. Procter & Gamble gathered 350 of their top executives from 72 nations to spend one day with him. He now consults several of the world’s largest advertising agencies and a number of Fortune 1000 companies. He currently commands $40,000-and-up for speaking as little as one hour. Journalists, educators, neurologists, psychologists, screenwriters, songwriters, authors, business owners and advertising professionals rave about the things Williams has taught them.
The techniques you will learn are not just theory; Williams has been buying millions of dollars in radio for many clients nationwide, bringing results rarely seen with any medium. Though he uses radio as his primary medium, these techniques work with other media as well. He chooses radio because the environment is perfect for his system and is cost-effective.
Several New York advertising executives attended the Radio Ink Atlantic City, Austin & Dallas events, and many plan to send a number of people to this event because they will receive ENTIRELY NEW MATERIAL.
