A Letter from Eric Rhoads
Publisher of Radio Ink magazine
Dear Colleague:
You already know Roy H. Williams from his columns in Radio Ink, but what you probably didn’t know is that everyone in the world who understands the few hidden secrets to marketing— including P&G, J. Walter Thompson, Ogilvy, and the scientists and professors mentioned earlier — learned it from Roy. Last year, Procter & Gamble gathered 350 of its top executives from 72 nations to spend one day with him. Roy now consults several of the world’s largest advertising agencies and a number of Fortune 1000 companies.
If you’re lucky, you may have heard Roy Williams speak, but most people in radio have never seen him in person or in depth. Roy currently commands $40,000 and up for speaking as little as one hour. The Wizard Academy®, which he founded in Austin, stays sold out weeks in advance at $3,500 per seat. Journalists, educators, neurologists, psychologists, screenwriters, songwriters, authors, business owners and advertising professionals rave about the things Roy has taught them.
Perhaps you have read some of Roy's New York Times bestsellers. You may have even attended Radio Ink's two sold-out "Roy William's Live" events in Atlantic City or Austin. Maybe you think you know Roy's systems by reading the books, hearing him speak or attending a Radio Ink function featuring Roy.
This Roy Williams LIVE conference is unlike the three Radio Ink has held in the past. Why? 100% of the material in the conference is new. 100% — not 90%, 80% or 50%. Roy is one of the most prolific thinkers in marketing today, and he will reveal an entirely new system, new philosophy and new content. He will repeat NOTHING from any seminars in the past and NOTHING from any of the modules he teaches at his academy. In fact, this is so fresh that you will be the first audience to see this new system, which Roy will introduce to the advertising world at Radio Ink's event, Roy Williams' LIVE.
You have my word. Spend the day with Roy H. Williams, and you’ll return home a different person, thinking completely different thoughts. Your clients will look at you differently. You’ll be able to do things you’ve never done before. Your world will be changed forever. You do like change, don't you? You will, once you know this will make you more successful...fast.
Roy and I became friends several years ago, before his first book was published. The plain and simple truth is that’s why I can get him to do things he won’t do for other people. It’s why he’s giving me a day of his time at Roy's Wizard Academy in Austin, TX. It’s why I can offer you the day with Roy for $3,000 less than his normal fee (if you could get in at all).
And you’re invited to be there.
Account execs who attend the day will go home with the ability become the top sellers in their markets. GMs, market managers and sales managers will be able to leapfrog other stations in client results, sales and even ratings. Program directors and programming consultants who attend will gain a deeper understanding of how radio really works and how to build dramatically bigger audiences. Agencies, creative directors and clients who attend will see dramatic changes in response to their advertising. Radio group heads and senior executives will leave knowing how to make radio stocks soar as they take much more than a pathetic 8-percent slice of the advertising pie.
The principles Roy will teach apply to all forms of communication, not just radio. They just happen to work best in radio. Aren’t you dying to know why?
And of course, there will be no cameras or recording devices allowed.
Bring your best clients with you. This is NOT sales training. This is NOT motivational hype. This is NOT the “pro-radio” brainwashing that we’ve all heard a thousand times. These are principles of persuasion that you’ve never heard before. Your brain will hurt, your head will spin, but you’ll get it, and you’ll go home with total confidence, knowing not just that radio can work, but how to work it. Your clients will thank you. Several clients attended our Atlantic City, Dallas & Austin events and came away better clients!
This will be an intense learning environment. No frills. No social blah-blah. No rubber-chicken dinner. But make sure you’re there from the opening moment until Roy brings down the house — because he always saves the best for last.
I’ll see you September 16 in Austin, TX.
Eric Rhoads, Publisher
Radio Ink Magazine
