Companies are not paying for much of anything extra these days. Times are difficult. If the company isn’t able to pay for training you, should you stop growing? Of course not. An “A-Player” needs continual stimulation and growth for his or her own benefit. We believe this is a wise personal investment, because we believe it will result in a more successful career. It should help you sell longer-term schedules to more clients, resulting in more income for you. It will open your eyes and shift your thinking; and the key principles can be applied to any media and any business. Does it make you more valuable to your employer or future employers? If you don’t attend and your competition does, isn’t it better to be equal in skills and knowledge, to not be left behind? Is it worth a personal investment? You have to decide that for yourself. (But the answer is “Yes”!) We recently received a letter from a 6-month rookie who attended Atlantic City at his own expense. He became the Salesperson of the Month for Cumulus in Macon; and within five months after the conference, he had sixty 52-week advertisers on the air. He was so effective, he was hired from Macon by KIIS in Los Angeles. This is unheard of.
We know of one station in a small market that sold for an unbelievable price of $70 million so the new owner could learn why this little station is billing $9 million a year in a market where the top station would normally bill only half that. The GM uses the Roy Williams system exclusively. Roy will be teaching an ENTIRELY NEW SYSTEM WITH 100% NEW MATERIAL NEVER BEFORE SEEN.
