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As an advertising and marketing consultant, Roy Williams, The Wizard of Ads®, has been using his secret formulas to create miraculous growth for his small-business clients since 1987. Many of his earliest clients are now more than 10 times the size they were when they began the relationship. A few are more than 40 times their former size.
"Small-business clients" are defined as owner-operated businesses with sales volumes between $1 million and $20 million a year. Wizard of Ads® clients with volumes larger than $20 million have typically grown by percentages, rather than by multiples. Their growth cannot, therefore, be conscientiously described as "miraculous."
How did this begin? For more than 27 years, Williams searched through the annals of history, art, cognitive neuroscience, theoretical physics and literature to find the answers to questions that have long puzzled the leading experts.
Since the release of his first book, The Wizard of Ads (Business Book of the Year for 1998), Williams has been in constant demand to speak at major universities and Fortune 500 companies. Through two more books — Secret Formulas of the Wizard of Ads and Magical Worlds of the Wizard of Ads (Wall Street Journal and New York Times best sellers) — his seminars, his Monday Morning Memos and the powerful curricula he created when he founded the Wizard Academy®, enthusiastic business owners are being introduced to powerful principles that expand their minds, re-invigorate their lives and reshape the way they do business.
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