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December 19, 2014

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February 2003 Radio Revenues
RADIO REVENUE UP 7% IN FEBRUARY



NEW YORK, NEW YORK – April 14, 2003 – The Radio industry grew another 7% in total combined local and national revenue in February 2003, compared to the same month a year ago. Local dollars led the way with an 8% jump in sales figures over February of 2002. Radio experienced a 5% increase in national dollars, indicating a relatively healthy environment in that sector in spite of the uncertain geopolitical climate of the month. This marks the 12th straight month of revenue gains for Radio.

From a year-to-date perspective, Radio was up 7% in total combined local and national ad sales. Local figures grew 6% over the first two months of 2003, when compared to that same time period last year, and national dollars rose 11%.

To put the intermediate and long-term growth of the Radio industry into proper perspective, the Radio Advertising Bureau (RAB) introduced a Sales Index that equates base year 1998 to 100. The Index works similar to the Consumer Price Index so that information can be monitored on a monthly basis.

The total combined local and national sales index for February is 139.7; the local is 139.8; and the national is 138.9. On a year-to-date basis, the total combined local and national sales index is 140.6; the local is 139.5 and the national is 143.7.

“February’s revenue results show the on-going strength and stability of Radio’s localism, even in a stressful economic climate ” observed Gary Fries, President and Chief Executive Officer, RAB. “Moreover, the national figures point to Radio’s ability to work with advertisers in times of uncertainty, and to their reliance on Radio.”

These monthly totals are based on the RAB Radio Revenue Index of more than 150 markets. The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index.



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