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September 2, 2014

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January 2003 Radio Revenues

NEW YORK, NEW YORK—March 3, 2003 – Radio kicked off 2003 by sustaining the steady pattern of revenue growth that began early in 2002, as total combined local and national ad sales dollars rose 6% in January, compared to the same month a year ago. National continued its double-digit recovery with a 20% increase, and local numbers for the months were up a healthy 3% over January of 2002.

To put the intermediate and long-term growth of the Radio industry into proper perspective, the Radio Advertising Bureau (RAB) introduced a Sales Index that equates base year 1998 to 100. The Index works similar to the Consumer Price Index so that information can be monitored on a monthly basis.

The combined total sales index for January, 2003 was 141.6 while the national index came in at 152.3 and the local index was 140.2.

“The strong revenue growth we have seen for a year now in Radio is in direct relation to the medium’s unparalleled resiliency,” explained Gary Fries, President and Chief Executive Officer, RAB. “While the geopolitical climate has created an uncertain environment, Radio’s base in the local marketplace, its broad spectrum of advertising categories and its ability to react quickly have positioned the medium well for continued acceleration.”

These monthly totals are based on the RAB Radio Revenue Index of more than 150 markets. The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index.


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