November 29, 2015

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November 2001 Radio Revenues
New York, New York – January 14, 2002 -- Radio revenue figures for November stabilized on the local front as ad sales dropped 7% compared to the same month a year ago, while national numbers appear to have finally bottomed out, down 19% for the month. Combined local and national numbers for November, compared to the same month last year, were off 10%.

On a year-to-date basis, local revenue dipped 5% while national numbers fell 19% for a combined total that was down 8% compared to the first eleven months of 2000.

To put the intermediate and long-term growth of the Radio industry into proper perspective, RAB has introduced an index that equates base year 1998 to 100. The index works similar to the Gross Pricing Index so that the information can be monitored on a monthly basis.

The Local Sales Index for November is 119.7; national is 102.1 and the combined total is 115.5. The year-to-date Sales Index is 125.6 for local, 112.8 for national and 123.8 combined total.

“Local Radio has steadily withstood the onslaught of this year’s sliding economy,” observed Gary Fries, President and Chief Executive Officer, Radio Advertising Bureau (RAB). “We can now see that local ad sales have stabilized and national has finally bottomed out positioning Radio for a slow, but steady recovery starting in early 2002.”

These monthly totals are based on the RAB Radio revenue index of more than 100 markets. The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 100 markets RAB uses to calculate its revenue index.

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