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First Mediaworks


April 2002 Radio Revenues
New York, New York, June 21, 2002 -- Radio continues to rebound as total Radio revenue increased by 4% in April when compared to the same month a year ago. Local dollars for the month rose 2% and National figures climbed 6%. The first four months of 2002 show National up 2%, while Local ad sales and the combined total figures remained flat.

To put the intermediate and long-term growth of the Radio industry into proper perspective, RAB introduced a Sales Index that equates base year 1998 to 100. The Index works similar to the Consumer Price Index so that information can be monitored on a monthly basis.

The local sales index for April was 134.2; the national index was 125.0 and the combined total was 132.1. On a year-to-date basis, the local sales index was 132.7; the national index was 131.5 and the combined total was 132.3.

These monthly totals are based on the RAB Radio Revenue Index of more than 100 markets. The accounting firm of Miller, Kaplan, Arase & Co., and other certified public accounting firms, provide the local and national revenue data on the more than 100 markets RAB uses to calculate its Revenue Index.

“Radio is in a slow, steady but strong recovery phase,” said RAB President and Chief Executive Officer Gary Fries. “Categories are up across the board, reflecting the growth of the business. Looking ahead, we see signs of inventory tightening and anticipate continued growth similar to April over the next few months."



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