November 29, 2015

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May 2002 Radio Revenues
NEW YORK, NEW YORK – July 9, 2002 – Radio revenue continues its upward climb as May 2002 National ad sales soared with an 11% gain while local dollars rose 1%. The combined total revenue was up 3% over May of last year.

To put the intermediate and long-term growth of the Radio industry into proper perspective, the Radio Advertising Bureau (RAB) introduced a Sales Index that equates base year 1998 to 100. The Index works similar to the Consumer Price Index so that information can be monitored on a monthly basis.

The local sales index for the month of May 2002, was 133.1, while national was 133.8. The combined total sales index for the month was 133.3. From January through May of this year, the local sales index was 133.2 and the national was 132.4 for a combined total of 133.0.

“Radio’s sustained increase since March of this year is indicative of the medium’s resiliency and its unique ability to address advertisers’ needs at a moment’s notice,” noted Gary Fries, President and Chief Executive Officer, RAB. “All indicators point to continued sales gains for Radio as the year progresses.”

These monthly totals are based on the RAB Radio Revenue Index of more than 100 markets. The accounting firm of Miller, Kaplan, Arase & Co., and other certified public accounting firms, provide the local and national revenue data on the more than 100 markets RAB uses to calculate its Revenue Index.

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