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First Mediaworks


July 2002 Radio Revenues
NEW YORK, NEW YORK – September 13, 2002 – Radio revenue continues its upswing as local and national combined sales figures for July jumped 9%. Local revenue increased by 7% for the month and national sales climbed 16% compared to the same month a year ago. For the first seven months of 2002, total Radio revenue climbed 2% while national figures increased 6% and local rose 1%.

Gary Fries, President and Chief Executive Officer of the Radio Advertising Bureau (RAB) delivered the good news to a room full of Radio broadcasters during his State of the Industry speech this morning at the NAB (National Association of Broadcasters Radio Show in Seattle. A detailed release of his speech will be distributed later today.

To put the intermediate and long-term growth of the Radio industry into proper perspective, RAB introduced a Sales Index that equates base year 1998 to 100. The Index works similar to the Consumer Price Index so that information can be monitored on a monthly basis.

The local sales index for July was 142.2, the national index was 135.2 and the combined total index was 141.0. On a year-to-date basis, the local sales index was 133.3, the national index was 133.0 and the combined total was 133.2.

“We are noticing steady growth across all categories,” Fries indicated. “A large number of categories are showing healthy increases, particularly concerts/tickets, financial services, appliances/electronics, automotive and restaurants. All indicators point to continued recovery as Radio continues to deliver results for its advertisers. Forward pacing is very encouraging through the end of the year.”

These monthly totals are based on the RAB Radio Revenue Index of more than 100 markets. The accounting firm of Miller, Kaplan, Arase & Co., and other certified public accounting firms, provide the local and national revenue data on the more than 100 markets RAB uses to calculate its Revenue Index.



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