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December 18, 2014

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First Mediaworks


August 2002 Radio Revenues
NEW YORK, NEW YORK – October 3, 2002 – Radio revenue continues on its positive course as total combined ad sales for August rose 5%. Local sales figures for August increased 4% and national dollars were up by 9% when compared to the same month a year ago.

On a year-to-date basis, total combined ad dollars showed a 3% gain for the first eight months of 2002. National sales figures rose 7% and local dollars were up 2%.

To put the intermediate and long-term growth of the Radio industry into proper perspective, RAB introduced a Sales Index that equates base year 1998 to 100. The Index works similar to the Consumer Price Index so that information can be monitored on a monthly basis.

The local sales index for August is 129.4 and the national number is 121.5 for a combined total sales index of 127.1. Year-to-date, the local sales index is 133.8, the national index is 133.1 and the combined total is 133.6.

“Radio is showing signs of accelerated growth,” noted President and Chief Executive Officer of RAB Gary Fries. “All indicators point to continued momentum with double-digit increases for 4th Quarter. Radio is well-positioned to kick off 2003 from a strong and stable vantage point.”

These monthly totals are based on the RAB Radio Revenue Index of more than 100 markets. The accounting firm of Miller, Kaplan, Arase & Co., and other certified public accounting firms, provide the local and national revenue data on the more than 100 markets RAB uses to calculate its Revenue Index.



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