November 30, 2015

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First Mediaworks

September 2002 Radio Revenues
NEW YORK, NEW YORK – November 19, 2002 – Radio revenue figures soared 17% in September 2002, the highest Radio growth rate of any month since May of 2000 when Radio experienced an unprecedented increase of 25% at the peak of an overall economic and advertising zenith.

The 17% combined local and national ad sales increase for September of 2002 over the same month a year ago was mirrored in the growth of both the national and local sectors. For the month of September, national ad dollars skyrocketed 26% and local figures jumped 14%, when compared to September of 2001.

September also signified the close of 3rd Quarter, and Radio showed an overall impressive gain for that three-month period. National numbers climbed 17% over the same quarter last year and local dollars escalated 8%. The combined total for 3rd Quarter of 2002 was up 10% when compared to 3rd Quarter of 2001.

On a year-to-date basis, national dollars rose 9% for the first nine months of the year, while local ad sales achieved a 3% increase. The combined total for January through September was up 4% when compared to the same time period from 2001.

To put the intermediate and long-term growth of the Radio industry into proper perspective, RAB introduced a Sales Index that equates base year 1998 to 100. The Index works similar to the Consumer Price Index so that information can be monitored on a monthly basis.

For the month of September 2002, the national monthly sales index for Radio was 127.6. The local index was 129.7 for a combined total of 129.2. Looking at the year-to-date figures, the sales index showed national at 133.3; local at 134.1; and the combined total at 133.9.

“In May of 2000, the economy and the advertising environment were in the midst of phenomenal prosperity and growth,” observed Gary Fries, President and Chief Executive Officer of the Radio Advertising Bureau (RAB). “The strong growth in Radio ad sales for September and 3rd Quarter of 2002 point to Radio’s ability to withstand the kind of uncertain environment that is enveloping the advertising landscape today. Right now, Radio looks to continue to exceed expectations, and the next two quarters are shaping up for sustained health in the industry.”

These monthly totals are based on the RAB Radio Revenue Index of more than 100 markets. The accounting firm of Miller, Kaplan, Arase & Co. and other certified public accounting firms provide the local and national revenue data on the more than 100 markets RAB uses to calculate its Revenue Index.

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