November 25, 2015

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October 2002 Radio Revenues
NEW YORK, NEW YORK – December 2, 2002 – Radio revenue continues to skyrocket as combined total ad sales for October rose 13% when compared to the same month last year. The national sector continues to lead the way with a 23% gain compared to the same month a year ago, and local also remains strong with a healthy increase of 10% over last October.

This is the second month in a row that Radio has produced double-digit gains in ad sales, following last month’s 17% gain in combined total revenue. Moreover, October is the eighth straight month of increases for the medium.

Looking at Radio revenue from a year-to-date perspective, the combined total for the first ten months of 2002 rose 5%, over the same period last year. For January through October 2002, national numbers climbed 10% and local figures rose 4% when compared to the same ten months from 2001.

To put the intermediate and long-term growth of the Radio industry into proper perspective, RAB introduced a Sales Index that equates base year 1998 to 100. The Index works similar to the Consumer Price Index so that information can be monitored on a monthly basis.

For October, the combined total sales index was 123; the national index was 126.1 and the local index was 121.2. On a year-to-date basis, the sales index for the combined total was 134.3; for national it was 133.9 and for local it was 134.4.

“October’s revenue gains have positioned Radio for sustained growth throughout this quarter and next,” said Gary Fries, President and Chief Executive Officer of the Radio Advertising Bureau (RAB). “Radio’s resiliency has been a major factor in the increases we’ve seen so far this year, and Radio is poised to continue to outperform other media into 2003.”

These monthly totals are based on the RAB Radio Revenue Index of more than 100 markets. The accounting firm of Miller, Kaplan, Arase & Co., and other certified public accounting firms, provide the local and national revenue data on the more than 100 markets RAB uses to calculate its Revenue Index.

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