November 30, 2015

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November 2002 Radio Revenues
NEW YORK, NEW YORK January 16, 2003 Radio revenue rose another 10% in total combined local and national dollars in November, making it the third month in a row that Radio ad sales showed double-digit growth over the same month a year ago. November is also the ninth straight month of revenue increases for the medium. National revenue continues to lead the recovery with a 23% increase and local remains healthy with a 7% jump over November of 2002.

On a year-to-date basis, the Radio industry was up 6% in total combined local and national dollars when compared to the first eleven months of the previous year. January through November of 2002 saw national dollars climb 12% and local increase 4% over when compared to the same time period from 2001.

To put the intermediate and long-term growth of the Radio industry into proper perspective, Radio Advertising Bureau (RAB) introduced a Sales Index that equates base year 1998 to 100. The Index works similar to the Consumer Price Index so that information can be monitored on a monthly basis.

For the month of November, the total combined sales index was 127.8; local was 128.3 and national was 125.8. From a year-to-date perspective, the total combined sales index was 135.1; local was 135.4 and national was 135.0.

"Radio has been able to deliver quick turnaround results for its clients in this uncertain and tight economic climate," noted Gary Fries, President and Chief Executive Officer of RAB. "We expect equally strong numbers for December, regardless of what some forecasters have predicted, and thus a strong ending for 2002. Looking forward into first quarter, all indications are that this positive growth cycle is continuing."

These monthly totals are based on the RAB Radio Revenue Index of more than 100 markets. The accounting firm of Miller, Kaplan, Arase & Co., and other certified public accounting firms, provide the local and national revenue data on the more than 100 markets RAB uses to calculate its Revenue Index.

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