November 28, 2015

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December, Full-Year 2002 Radio Revenues
New York, New York – January 31, 2002 – The Radio industry made a remarkable recovery in 2002, with total combined local and national ad sales climbing 6% over last year. National dollars jumped 13% over 2001, and local numbers increased 4% over the previous year. Moreover, these growth rates represent a 98% recovery against 2000, Radio’s highest growth year since 1985.

The welcome news was announced by Gary Fries, President and Chief Executive Officer of the Radio Advertising Bureau (RAB), during his semi-annual State of the Industry speech, delivered this morning prior to the opening keynote of RAB2003, the RAB’s Sales, Management & Leadership Conference in New Orleans this week.

Radio revenue also increased for the month of December. Total combined local and national dollars rose 9% when compared to the same month a year ago, making December 2003 the 10th straight month of revenue increases for the medium. National figures shot up 25% over December of 2002, and local ad sales rose 4%.

Looking at Radio’s growth rate for 4th Quarter, total combined local and national figures were up 11% over the same quarter last year. National dollars increased by 24% compared to 4th Quarter of 2002 and Radio posted an 8% gain in local revenue for the month.

To put the intermediate and long-term growth of the Radio industry into proper perspective, RAB introduced a Sales Index that equates base year 1998 to 100. The Index works similar to the Consumer Price Index so that information can be monitored on a monthly basis.

For the month of December, the national sales index was 126.8; the local index was 123.0 and the total was 124.2. On a year-to-date basis, the national sales index was 136.3; the local index was 135.5 and the total was 135.6.

“Radio has made a full recovery and continues to lead ahead of other media,” stated Gary Fries, President and Chief Executive Officer of the Radio Advertising Bureau (RAB). “Radio remains strong, due in part to its diverse advertising categories, its ability to change and adapt to the constantly evolving advertising landscape and its success in delivering results for clients. The outlook for 2003 is more than promising for continued acceleration and growth.”

These monthly totals are based on the RAB Radio Revenue Index of more than 100 markets. The accounting firm of Miller, Kaplan, Arase & Co., and other certified public accounting firms, provide the local and national revenue data on the more than 100 markets RAB uses to calculate its Revenue Index.

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