In the 75-year history of the Radio business, there's been much written on programming, sales, marketing, promotion and engineering, but there's never been a book that teaches how to do creative Radio.
This book is for talent, managers and programmers involved in news, talk, personality or information Radio. It demonstrates what makes a good show, with specific steps broadcasters can take to improve, grow and achieve top ratings.
"Everyone in Radio, no, make that anyone who communicates for a living, should read this!"
Phil Hendrie
Talk Show Personality
WIOD Miami, KFI Los Angeles
Creating Powerful Radio Only $14.95 (That's $10 off the cover price!)
