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August 30, 2014

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Creating Powerful Radio

Creating Powerful Radio
by Valerie Geller

In the 75-year history of the Radio business, there's been much written on programming, sales, marketing, promotion and engineering, but there's never been a book that teaches how to do creative Radio.

This book is for talent, managers and programmers involved in news, talk, personality or information Radio. It demonstrates what makes a good show, with specific steps broadcasters can take to improve, grow and achieve top ratings.

"Everyone in Radio, no, make that anyone who communicates for a living, should read this!"
Phil Hendrie
Talk Show Personality
WIOD Miami, KFI Los Angeles

Creating Powerful Radio Only $14.95 (That's $10 off the cover price!)


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