November 28, 2015

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Full Year 2006, Q4 and December 2006

Radio Rev Up 1% For 06

According to statistics released by the RAB, grand total radio revenues increased one percent in 2006 over 2005, boosted by a 10% increase in non-spot dollars over that same time period. Total combined local, national and network sales figures were flat for 2006 compared to 2005. National business grew 5 percent in a year-over-year comparison. Local ad sales figures fell 1 percent, 2006 over 2005. Network radio decreased 2 percent year over year, 2006 versus 2005.

Fourth quarter 2006 grand total revenues for radio grew 3 percent when compared to that same quarter from a year ago. Non-spot dollars increased 12 percent 4th quarter 2006 over fourth quarter 2005. Total combined local and national ad sales dollars also grew 3 percent during the last three months of 2006 compared to the last three months of 2005. National revenue mirrored the non-spot activity in 4th quarter, also growing 12 percent over 4th quarter 2005. Local revenue remained flat September through December of 2006 when compared to those same months from 2005.

For the month of December 2006, grand total radio revenue grew 1 percent over December 2005. Non-spot revenue increased 8 percent December 2006 over December 2005. Total combined local and national ad sales stayed flat for December 2006 when compared to that same month from 2005. National ad sales grew 6 percent this December compared to last December. Local sales figures fell 1 percent for the last month of 2006 compared to that same month from 2005.

To put the intermediate and long-term growth of the radio industry into proper perspective, the RAB has introduced an Ad Sales Index that equates base year 1998 to 100. The Index works similar to the Consumer Price Index so that information can be monitored on a monthly basis.

The RAB sales indexes for full-year 2006 are: local, 137.7; national, 146.8; and total combined local and national, 139.7. The sales indexes for December 2006 are: local, 116.4; national, 126.4; and total combined local and national, 118.7.

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