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September 23, 2014

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September 2006 Radio Revenues
National radio advertising climbed 5% in 3rd quarter 2006 over 3rd quarter 2005. Local radio revenue declined 2% in 3rd quarter 2006, compared to 3rd quarter 2005. Total combined local and national ad sales figures fell 1% July through September 2006 over the same three months from a year ago.  Non-spot revenue increased 11% during 3rd quarter 2006, compared to that same quarter from last year.  Grand total combined spot and non-spot Radio revenue for 3rd quarter 2006 remained unchanged, compared to the same quarter from a year ago.
 
During the month of September 2006, national ad dollars dropped 1%, compared to the same month from 2005.  Local Radio revenue fell 3% during the ninth month of 2006, compared to that same month from a year ago.  The total combined local and national ad sales revenue for September 2006 fell 3%, compared to September 2005.  Non-spot dollars rose 11% this September over September of last year.  Grand total combined spot and non-spot Radio revenue fell 2% this September, compared to September 2005.
 
From a year-to-date perspective, national ad sales figures grew 2% during the first nine months of 2006, compared to the first nine months of 2005.  Local ad dollars dropped 2% January through September 2006, compared to January through September 2005.   Total combined spot and non-spot revenue for the first nine months of 2006 fell 1% when compared to the first nine months of 2005. Non-spot revenue for January through September 2006 rose 9% over January through September 2005.  Grand total spot and non-spot Radio revenue remained flat January through September of this year, compared to January through September of last year.   
 
The RAB Sales Indexes for the month of September 2006 are: local, 135.6; national 147.4; and total combined local and national, 138.5.  On a year-to-date basis, the RAB Sales Indexes for January through September 2006 are: local, 138.9; national, 145.8; and total combined local and national, 140.3.
 
Local and national revenues are based on a pool of more than 150 markets reported by the accounting firm of Miller Kaplan Arase & Co.  Non-Spot data has been collected and verified since January of 2002, and reported since September of 2004. 
 
To put the intermediate and long-term growth of the Radio industry into proper perspective, the Radio Advertising Bureau (RAB) introduced an Ad Sales Index that equates base year 1998 to 100.  The Index works similar to the Consumer Price Index so that information can be monitored on a monthly basis.


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