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November 22, 2014

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August 2006 Radio Revenues
National radio revenue increased 12 percent in the month of August 2006 over August 2005.  Local ad dollars declined 2 percent during that same month in 2006, compared to August of last year.  Total combined national and local radio revenue increased 1 percent during the month, compared to the same month a year ago.  Non-spot radio business for August 2006 grew 10 percent over August 2005.  Grand total combined spot and non-spot Radio revenue grew 2 percent during the month of August 2006, compared to August 2005. 
 
Year-to-date, national radio dollars grew 2 percent from January through August 2006, compared to January through August 2005.  Local Radio revenue was down by 2 percent during those same months from 2006, compared to that same time period from 2005.  The first eight months of 2006 also saw a decline of 1 percent in total combined local and national Radio revenue when compared to the first eight months of 2005.   Non-spot Radio revenue climbed 9 percent January through August 2006 over January through August 2005.  Grand total combined spot and non-spot dollars for Radio remained flat over the first eight months of 2006, compared to the first eight months of 2005.
 
To put the intermediate and long-term growth of the Radio industry into proper perspective, the Radio Advertising Bureau (RAB) introduced an Ad Sales Index that equates base year 1998 to 100.  The Index works similar to the Consumer Price Index so that information can be monitored on a monthly basis.
 
The RAB sales indexes for the month of August 2006 are: local, 127.4; national, 135.5; total combined local and national, 128.9.  From a year-to-date perspective, the sales indexes for January through August 2006 are: local, 137.8; national, 144.4; and total combined local and national, 139.4.
 
These monthly totals are based on the RAB Radio Revenue Index of more than 150 markets.  The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index.  Non-spot data has been collected and audited since January 2002 and reported since September 2004. 

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