November 27, 2015

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July 2006 Radio Revenues
For the month of July 2006, radio experienced an increase of 5% in national ad sales, compared to that same month from 2005.  Local revenue for this July was down 2% compared to last July.  Total combined local and national ad sales for July 2006 fell 1% when compared to July 2005.  Non-spot revenue was up 12% July 2006 over the same month from a year ago.  Grand total spot and non-spot revenue remained flat July 2006 over July 2005.
From a year-to-date perspective, national ad sales for the first seven months of 2006 climbed 1% compared to the first seven months of 2005.  Local ad dollars for January through July 2006 dropped 1% when compared to the results of January though July 2005.  Combined total local and national ad figures January through July 2006 were also down 1%, compared to those same months from a year ago.  Non-spot revenue rose 9% during the first seven months of 2006, compared to the first seven months of 2005. Grand total combined spot and non-spot dollars remained flat January through July 2006, compared to January through July 2005.
To put the intermediate and long-term growth of the Radio industry into proper perspective, the Radio Advertising Bureau (RAB) introduced an Ad Sales Index that equates base year 1998 to 100.  The Index works similar to the Consumer Price Index so that information can be monitored on a monthly basis.
The ad sales indexes for July 2006 are: local, 140.2; national, 131.2; combined total, 136.8.  On a year-to-date basis, the ad sales indexes for January through July 2006 are: local, 138.3; national, 142.3; combined total, 139.3
These monthly totals are based on the RAB Radio Revenue Index of more than 150 markets.  The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index.  Non-spot data has been collected and audited since January 2002 and reported since September 2004.

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