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April 19, 2014

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June 2006 Radio Revenues
Grand total spot and non-spot revenue for the Radio industry was up one percent in June 2006 over the same month a year ago.  Local ad dollars were down one percent this June when compared to June of last year.  National sales figures increased one percent June 2006 over June 2005.  Total combined local and national ad revenue was flat this June, compared to last June.  Non-spot revenue jumped 17 percent June 2006 over June 2005.
 
Grand total spot and non-spot revenue for the second quarter of 2006 against the second quarter of 2005 was down one percent.  Local ad dollars for second quarter 2006 compared to second quarter 2005 were also down one percent.  National sales figures dropped two percent second quarter of 2006 compared to that same quarter from 2005.  Non-spot revenue rose eight percent second quarter 2006 over second quarter 2005. 
 
From a year-to-date perspective, grand total spot and non-spot dollars were flat January through June 2006 compared to those same months from 2005.  Local ad dollars were down one percent January through June of this year over January through June of last year. National ad revenue was flat January through June 2006 over January through June of 2005.  Total combined local and national ad revenue for the first six months of 2006, compared to the first six months of 2005, was down one percent.  Non-spot revenue climbed eight percent January through June 2006, compared to January through June 2005.
 
To put the intermediate and long-term growth of the Radio industry into proper perspective, the Radio Advertising Bureau (RAB) introduced an Ad Sales Index that equates base year 1998 to 100.  The Index works similar to the Consumer Price Index so that information can be monitored on a monthly basis.
 
The sales indexes for the month of June are: local, 139.8; national, 124.0; total combined local and national, 137.3.  The sales indexes for year-to-date January through June 2006 are: local, 139.7; national, 145.0; total combined local and national, 141.1.
 
These monthly totals are based on the RAB Radio Revenue Index of more than 150 markets.  The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index.  Non-Spot data has been collected and audited since January 2002 and reported since September 2004. 
 
The Radio Advertising Bureau (RAB) is the sales and marketing arm of the Radio industry with nearly 7,000 members including close to 6,000 stations in the U.S., and over 1,000 associate members in networks, representative firms, sales, and international organizations.


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