November 27, 2015

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First Mediaworks

April 2006 Radio Revenues
Radio revenue remained sluggish in April 2006, as grand total spot and non-spot dollars dropped 4% when compared to April 2005.  Local ad dollars for the month also fell 4% from April of last year.  National ad sales figures took the biggest hit slipping 7% April 2006 over April 2005.  Total combined local and national ad sales revenue dropped 5% in April 2006 compared to April 2005.  Non-spot dollars show potential growth opportunity rising 8% April 2006 over April 2005.
Boosted by minor growth spurts from earlier in 2006, year-to-date radio revenue was somewhat brighter.  Grand total spot and non-spot revenue for the first four months of 2006 slipped 1% when compared to those same months from 2005.  Local ad sales for January through April 2006 were down by 2%, compared to January through April 2005.  National ad sales figures remained flat January though April 2006, compared to January through April 2005.  The total combined local and national ad sales numbers fell 2% January through April 2006 when compared to the same time period from 2005.  Non-spot revenue for January through April 2006 was the bright spot, jumping 9% over those same months from 2005.
To put the intermediate and long-term growth of the Radio industry into proper perspective, the Radio Advertising Bureau (RAB) introduced an Ad Sales Index that equates base year 1998 to 100.  The Index works similar to the Consumer Price Index so that information can be monitored on a monthly basis.
The RAB Ad Sales Indexes for April 2006 were: local, 134.4; national, 122.1; total combined local and national, 131.6.  From a year-to-date perspective, the Ad Sales Indexes for January through April 2006 were: local, 138.8; national, 145.1; total combined local and national, 140.2.
These monthly totals are based on the RAB Radio Revenue Index of more than 150 markets.  The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index.  Non-spot data has been collected and audited since January 2002 and reported since September 2004. 

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