November 28, 2015

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First Mediaworks

March 2006 Radio Revenues
National dollars continue to lead radio ad revenues with a 1% increase for March 2006 over March 2005.  Local revenue slipped 2% for the month when compared to the same month from a year ago.  Total combined local and national sales figures also dropped 1% for March of this year over March of last year.  Non-spot revenue for March 2006 grew 5% over March 2005.  Grand total combined spot and non-spot dollars declined 1% March 2006 compared to March 2005.
On a year-to-date basis, national figures climbed 3% for first quarter 2006, compared to that same quarter from a year ago.   Local dollars for January through March of 2006 dropped 2% when compared to those same months from last year.  Total combined local and national ad sales figures for the first quarter of 2006 fell 1% when compared to first quarter of 2005.  Non-spot revenue experienced a healthy climb of 9% January through March 2006 over January through March 2005.  Grand total combined spot and non-spot revenue remained flat for the period of January through March of this year, compared to January through March of last year.
To put the intermediate and long-term growth of the Radio industry into proper perspective, the Radio Advertising Bureau (RAB) introduced an Ad Sales Index that equates base year 1998 to 100.  The Index works similar to the Consumer Price Index so that information can be monitored on a monthly basis.
The sales indexes for the month of March 2006 were:  local, 140.1; national 147.6; total combined local and national, 141.5.  For the first quarter of 2006, the sales indexes were: local, 138.5; national 151.5; total combined local and national, 141.8
These monthly totals are based on the RAB Radio Revenue Index of more than 150 markets.  The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index.  Non-spot data has been collected and audited since January of 2002, and reported since September of 2004. 
The Radio Advertising Bureau (RAB) is the sales and marketing arm of the Radio industry with nearly 7,000 members including close to 6,000 stations in the U.S., and over 1,000 associate members in networks, representative firms, sales, and international organizations.

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