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October 21, 2014

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First Mediaworks


February 2006 Radio Revenues
National Radio revenue continued its healthy climb with a 4% increase for the month of February 2006 compared to the same month from a year ago.  Local dollars continued to struggle, dropping 3% this February compared to last February.  The increase in national dollars was not enough to boost total combined local and national ad sales, which declined 2% in February 2006 over February 2005. Non-spot revenue jumped up significantly, with a 12% increase in February 2006 compared to February of last year. Grand total combined spot and non-spot dollars dropped 1% for the month of February 2006 compared to the same month from 2005. 
 
On a year-to-date basis, Radio revenue results for the first two months of 2006 were similar to the figures for the month of February. National dollars climbed 5% January through February of 2006, compared to those same two months in 2005. Local business dropped 2% January through February 2006, compared to January through February 2005. Total combined local and national ad sales figures dipped 1% January through February 2006, compared to January through February 2005.  Non-spot dollars were again the lead growth sector with a healthy increase of 11% in January and February of this year, compared to the same two months from last year.  Grand total combined spot and non-spot revenue remained flat for the first two months of 2006 over the first two months of 2005.
 
To put the intermediate and long-term growth of the Radio industry into proper perspective, the Radio Advertising Bureau (RAB) introduced an Ad Sales Index that equates base year 1998 to 100.  The Index works similar to the Consumer Price Index so that information can be monitored on a monthly basis.
 
The ad sales indexes for the month of February 2006 are: local, 138.4; national 137.9; total combined local and national, 138.3.  From a year-to-date perspective, the ad sales indexes are: local 139.6; national 152.1; and total combined local and national, 142.2.
  
These monthly totals are based on the RAB Radio Revenue Index of more than 150 markets.  The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index.  Non-Spot data has been collected and audited since January 2002 and reported since September 2004. 

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