January 2006 Radio Revenues Radio jumpstarts 2006 with a 6% increase in national ad sales figures for January, compared to the same month from 2005. Local Radio revenue slumped a bit, inching down 1% this January compared to last January. The total combined local and national ad dollars for Radio grew 1% January 2006 over January 2005. The biggest gain for the medium came in non-spot revenue, which shot up 10% this January over January 2005. The grand total combined spot and non-spot revenue for this January was up 1% over last January.
To put the intermediate and long-term growth of the Radio industry into proper perspective, the Radio Advertising Bureau (RAB) introduced an Ad Sales Index that equates base year 1998 to 100. The Index works similar to the Consumer Price Index so that information can be monitored on a monthly basis.
The RAB sales indexes for January 2006 are: local, 141.8; national, 170.9; and total combined local and national, 146.7.
These monthly totals are based on the RAB Radio Revenue Index of more than 150 markets. The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index. Non-spot data has been collected and audited since January 2002 and reported since September 2004.