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September 1, 2014

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First Mediaworks


November 2005 Radio Revenues
Grand total combined spot and non-spot Radio revenue for the month of November 2005 remained flat when compared with November 2004.  Total combined local and national ad sales figures for November of this year also came in flat when compared to November of last year.  Local dollars for November 2005 inched up 1% over that same month from a year ago.  National ad sales dropped 5% this November over last November.  Non-spot revenue for November of 2005 also fell 1% when compared with November 2004.
 
On a year-to-date basis, grand total combined spot and non-spot revenue for the Radio industry was flat during the first 11 months of 2005 when compared with that same time period from a year ago.  Total combined local and national ad sales figures for January through November of 2005 also came in flat when compared with January through November 2004.  Local Radio posted an increase of 1% during the first 11 months of this year when compared with those same months from last year.  National ad sales dollars dipped 2% January through November 2005, compared with January through November of 2004.  Non-spot revenue for the first 11 months of 2005 decreased 1%, compared with the first 11 months of 2004.
 
To put the intermediate and long-term growth of the Radio industry into proper perspective, the Radio Advertising Bureau (RAB) introduced an Ad Sales Index that equates base year 1998 to 100.  The Index works similar to the Consumer Price Index so that information can be monitored on a monthly basis.
 
The RAB ad sales indexes for the month of November 2005 were: local, 127.9; national, 120.4; and total combined local and national, 126.2.  Year-to-date for January through November of 2005, the RAB ad sales indexes are: local, 140.1; national, 140.6; and total combined local and national, 140.2.
 
These monthly totals are based on the RAB Radio Revenue Index of more than 150 markets.  The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index.  Non-Spot data has been collected and audited since January 2002, and reported since September 2004.

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