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April 18, 2014

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First Mediaworks


July 2005 Radio Revenues
Radio revenues dipped in July, with grand total combined spot and non-spot dollars dropping 2% over July of last year.  Local dollars also declined 2% when compared with last July, and national dollars fell 3% for the month.  The total combined local and national spot revenue fell 2%, compared with July of 2004.  Non-spot business was the only positive for the month, showing gains of 3% this July over last July.
 
Radio fared better when looking at year-to-date revenue results.  Grand total combined spot and non-spot dollars for January through July increased by 1% over the same seven months from a year ago.  Local and national dollars for the first seven months of 2005 also grew 1% each over that same time period from 2004.  Total combined local and national spot revenue for January through July of this year inched up 1% over those same months from a year ago.  Non-spot dollars saw no increase, but remained flat for the first seven months of 2005, when compared with the first seven months of 2004.
 
To put the intermediate and long-term growth of the Radio industry into proper perspective, the Radio Advertising Bureau (RAB) introduced an Ad Sales Index that equates base year 1998 to 100.  The Index works similar to the Consumer Price Index so that information can be monitored on a monthly basis.
 
The RAB Sales Indexes for July 2005 are: local, 141.2; national 124.9; and total combined local and national, 137.7.  Year-to-date, the RAB Sales Index for January through July of 2005 are: local, 140.4; national, 141.1; and total combined local and national, 140.7.
 
These monthly totals are based on the RAB Radio Revenue Index of more than 150 markets.  The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index.  Non-Spot data has been collected and audited since January 2002, and reported since September 2004.

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