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November 22, 2014

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June 2005 Radio Revenues
Radio revenues remained steady as June numbers came in flat across most sectors of the industry.  Grand total all revenue, local spot, national spot, and total combined local and national spot dollars all remained flat for the month compared with June 2004.  NTR figures dropped 5% this June over last June.
 
Second quarter ad sales figures emulated the results from the month of June, as grand total revenue, local spot, national spot, and total combined local and national ad sales all came in flat when compared with second quarter of 2004.  NTR figures rose 2% during the second quarter of 2005 over that same quarter from a year ago.
 
On a year-to-date basis, Radio revenues are up slightly for the first six months of 2005.  Grand total all revenue, local spot, national spot, and total combined local and national ad sales figures all increased by 1% compared to the same time period from last year.  NTR dollars for January through June of 2005 remained flat compared with those same months from 2004.
 
To put the intermediate and long-term growth of the Radio industry into proper perspective, the Radio Advertising Bureau (RAB) introduced an Ad Sales Index that equates base year 1998 to 100.  The Index works similar to the Consumer Price Index so that information can be monitored on a monthly basis.
 
The ad sales indexes for the month of June, 2005 are as follows:  local, 140.8; national, 123.2; total, 137.9.  From a year-to-date perspective, the ad sales indexes for the first six months of 2005 are: local, 141.7; national, 144.8; total, 142.6.
 
These monthly totals are based on the RAB Radio Revenue Index of more than 150 markets.  The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index.  Non-Spot data has been collected and audited since January 2002.
 
“The Radio industry is very actively and aggressively pursuing new technologies, formats, and platforms which will drive the business as we move forward into the second half of 2005 and into 2006,” noted Gary Fries, President and Chief Executive Officer, RAB.

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