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August 29, 2014

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First Mediaworks


May 2005 Radio Revenues
Radio revenue inched up 1% across nearly all sectors in May.  Grand total combined spot and non-spot dollars, local ad sales, national sales figures, and total combined local and national ad sales all grew by 1% in May 2005 over May 2004.  Non-spot revenue for the month remained flat compared with May of last year.
 
Year-to-date growth for Radio mirrored the results of the month of May with the exception of national dollars, which climbed 2% during the first five months of 2005 compared with those same five months from a year ago.
 
The Sales Indexes for the month of May 2005 are: local, 136.3; national, 139.1; total combined local and national, 136.8.  From a year-to-date perspective, the indexes are: local, 141.7; national 144.5; and total combined local and national, 142.3.
 
According to Gary Fries, President and Chief Executive Officer of the Radio Advertising Bureau (RAB),  “Looking forward, we anticipate that Radio revenue will continue to progress as a direct result of the significant programming, operational, and business advancements that are being implemented by the industry.”
 
These monthly totals are based on the RAB Radio Revenue Index of more than 150 markets.  The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index.  Non-Spot data has been collected and audited since January of 2002, and reported since September of 2004. 
 
The Radio Advertising Bureau (RAB) is the sales and marketing arm of the Radio industry with nearly 7,000 members including close to 6,000 stations in the U.S., and over 1,000 associate members in networks, representative firms, sales, and international organizations.

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