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September 2, 2014

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April 2005 Radio Revenues
Radio revenue for total combined spot and non-spot dollars remained flat for April 2005, compared with April of last year. Local ad sales figures were also flat this April over April 2004. National advertising business dropped by 2% in the month compared with the same month from a year ago. Total combined local and national ad sales figures dipped 1% this April vs. April 2004. Non-spot revenue grew a healthy 6% in April 2005 compared to April 2004.

From a year-to-date perspective, Radio revenues fared better, particularly in the national sector where ad sales rose 2% over the first four months of this year compared to last year. Local ad sales figures for January through April of 2005 also increased 1% over those same months from a year ago. Total combined local and national ad dollars were up 1% January through April of this year over January through April of 2004. Non-spot revenue for the first four months of this year remained flat over the first four months of 2004. The total combined spot and non-spot revenue for January through April of 2005 also grew 1% over that same time period from a year ago.

The Radio sales indexes for the months of April 2005 are: local, 139.9; national, 131.5; total combined local and national, 138. The year-to-date indexes for January through April 2005 are: local, 142.3; national, 144.5; and total combined local and national, 142.8.

“Radio is in an evolutionary phase,” observed Gary Fries, president and chief executive officer of the Radio Advertising Bureau (RAB). “Radio’s growth is on the horizon as recently introduced technologies, programming formats, and advertising platforms take root and propel the industry forward.”

These monthly totals are based on the Radio Advertising Bureau (RAB) Radio Revenue Index of more than 150 markets. The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index. Non-Spot data has been collected and audited since January 2002 and reported since September 2004. The RAB Sales Index equates base year 1998 to 100.



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