March 2005 Radio Revenues
Total combined spot and non-spot revenue for the month of March grew 3 percent when compared to March of 2004 when the medium experienced double-digit growth. Local ad sales for March increased 3 percent over March of last year. National ad dollars improved 5 percent this March over last March. Total combined local and national ad dollars climbed 3 percent for the month, and non-spot revenue remained flat.
On a year-to-date basis, Radio finished the first quarter of 2005 with total combined spot and non-spot dollars up 2 percent over the same time period from a year ago. Local revenue for the first three months of this year grew 2 percent over the first three months of last year. National ad sales figures increased 3 percent in Q1 vs. Q1 2004. Total combined local and national ad sales climbed 2 percent January through March of 2005 when compared to January through March of 2004. Non-spot revenue for Q1 2005 was the only area to experience a dip with a 2 percent drop.
“Radio is evolving at a rapid pace, both technologically and creatively,” observed Gary Fries, president and chief executive officer of the Radio Advertising Bureau. “Growth should remain steady throughout the year, as the medium and its advertisers explore how to maximize the advantages emerging from this new landscape.”
Monthly totals are based on the RAB Radio Revenue Index of more than 150 markets. The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index. Non-Spot data has been collected and audited since January of 2002, and reported since September of 2004.
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