February 2005 Radio Revenues
Total combined spot and non-spot Radio revenues for February 2005 remained flat compared to February of 2004 (28 days vs. 29 days). Local ad sales stayed even for the month, and national dollars dropped only 1 percent when compared to February of last year. The combined total local and national spot revenue for the month also stayed flat when compared to the same month from a year ago. Non-spot revenue decreased 5% this February over last February.
On a year-to-date basis, grand total combined spot and non-spot Radio dollars increased 1 percent during the first two months of 2005 compared to that same time period from 2004. Local ad sales also jumped up 1 percent this January and February over January and February of last year, while national figures climbed 2 percent. Combined total local and national ad sales revenue for the first two months of this year increased 1 percent when compared to the first two months of 2004. Non-spot dollars dropped 2 percent during that time period.
“Radio revenue is leveling out as the industry adapts and evolves to the new consumer centric marketplace,” explained Gary Fries, president and chief executive officer of the Radio Advertising Bureau. “Radio is in a growth mode in every aspect as innovative new formats debut, new advertising platforms are developed, and digital radio technology rolls out.”
Monthly totals are based on the RAB Radio Revenue Index of more than 150 markets. The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index. Non-Spot data has been collected and audited since January of 2002, and reported since September of 2004.
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