January 2005 Radio Revenues Radio was off to brisk start in 2005 with a 3 percent increase in total revenue in January over January of 2004. National spot dollars started the year vigorously with a 6 percent climb in the month compared to January of last year. Local ad sales were also healthy with a 2 percent jump this January over last January. The combined total local and national ad figures were up 3 percent for the first month of this year compared to the same month from last year. Radio’s newest measured category, non-spot revenue, increased 2 percent this January over January of 2004.
“Radio spearheaded several significant initiatives in 2004 that have propelled the industry to the forefront for many advertisers,” noted Gary Fries, President and Chief Executive Officer of the Radio Advertising Bureau. “This is evident in the emergence of several significant new categories for the medium. As we move through 2005, driving these programs to the next level, Radio will continue to catch the attention of new advertisers and capture a larger share of existing budgets.”
These monthly totals are based on the RAB Radio Revenue Index of more than 150 markets. The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index. Non-Spot data has been collected and audited since January of 2002, and reported since September of 2004.