November 29, 2015

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November 2004 Radio Revenues
Radio revenues rose across all sectors in November 2004, signaling the anticipated 4th Quarter recovery and positioning the medium for continued growth into 2005. Total combined spot and non-spot Radio revenue grew 4% for the month when compared to November of last year. National dollars climbed 7% in November 2004 over last November, and local ad sales figures increased 2% for the month. The combined local and national spot figures were up by 3% this November over last November. Non-spot Radio revenue grew 7% in November 2004 over November 2003. On a year-to-date basis, the Radio industry experienced a growth of 3% in total combined spot and non-spot dollars during January through November 2004 over January through November 2003. National sales figures for the first eleven months of 2004 remained flat over that same time period from a year ago. Local ad sales increased 3% January through November of this year compared to those same months from last year. Combined local and national ad sales figures grew by 2% during that time period when compared to 2003. Non-spot revenue also increased 11% over the first eleven months of the year over last year. “We are seeing the predicted year-end stabilization of Radio revenue, as well as indicators for increased activity as we move forward into 2005,” observed Gary Fries, President and Chief Executive Officer of the Radio Advertising Bureau (RAB). “As the industry embraces new technologies and initiatives, and continues its forward growth momentum in the local marketplace and on the national platform, we expect the Radio business will remain solid and holds significant potential for growth.” Monthly totals are based on the RAB Radio Revenue Index of more than 150 markets. The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index. Non-Spot data has been collected and audited since January of 2002, and reported since September of 2004.

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