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October 31, 2014

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October 2004 Radio Revenues
While local Radio revenue dipped slightly by 1% in October 2004 when compared to October of last year, national figures experienced their biggest increase in six months, jumping 6% over last October. The total combined local and national ad sales figures for the month of October also rose 1% over October of 2003. Non-spot revenue for the month of October grew 11% over the same month from a year ago, bringing the grand total for all combined Radio revenue up 1% in October of 2004 when compared to October of 2003. On a year-to-date basis, local Radio revenue increased 3% the first nine months of this year over that same time period from a year ago. National ad dollars dropped 1% January through October of 2004 when compared to January through October of 2003. The combined local and national ad revenue grew 2% January through October of this year over those same months from 2003. Non-spot revenue for the first nine months of 2004 rose 11% over that same time period from a year ago, bringing the grand total of all combined Radio revenue for January through October of 2004 up 3% over January through October of 2003. “The national sector’s return to healthy figures will help Radio finish the year with modest, but positive, results,” noted Gary Fries, President and Chief Executive Officer of the Radio Advertising Bureau (RAB). “Local has sustained the medium through a turbulent year. As we move into 2005, all indicators point to continued stability in all segments of the Radio business.” These monthly totals are based on the RAB Radio Revenue Index of more than 150 markets. The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index. Non-Spot data has been collected and audited since January of 2002, and reported since September of 2004.

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