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December 22, 2014

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September 2004 Radio revenues
The Radio industry showed its first signs of recovery in ad sales with total combined local and national spot revenue climbing up 4% in September of 2004 when compared to September of last year. Local ad sales remained the clear leader, rising 5% for the month over September of 2003. The national sector saw a return to a healthy figure in September, growing by 1% compared to September from a year ago. Due to the Radio’s increased non-spot activity, the industry is now reporting its non-spot revenue as well. According to Gary Fries, President and Chief Executive Officer of the Radio Advertising Bureau (RAB), “We have been collecting and auditing non-spot revenue since January of 2002 and have found the reporting and accreditation to be accurate and sound. It is a truly legitimate revenue stream for Radio that deserves to be reported, and it is being reported by the broadcasting companies as part of their monthly and quarterly revenue.” Non-spot revenue for this September was up 6% compared to September of last year, bringing Radio’s grand total of spot and non-spot dollars for the month up 4% over September of 2003. Third quarter total combined local and national ad sales figures remained flat when compared to 3rd quarter of last year. Local ad dollars were up 2% for the quarter compared to the same quarter from a year ago. National ad revenue was down 5% in 3rd quarter of 2004 over 3rd quarter of 2003. Non-spot revenue was up 8% for the quarter compared to the same quarter from last year. Radio’s grand total revenue for 3rd quarter 2004 was up 1% over 3rd quarter of 2003. On a year-to-date basis, total combined local and national ad sales grew 2% during the first nine months of 2004 when compared to that same time period from 2003. Local ad dollars for January through September of 2004 climbed up to 3% over January through September of last year. National ad revenue for January through September of this year saw a decrease of 2% compared to those same months in 2003. Non-spot dollars grew 11% during the first nine months of the year over the same months from a year ago. Radio’s grand total for January through September of 2004 was up 3% compared to January through September of last year. “The increases for September point to Radio’s strengthening in the national arena as well as its continued growth in the local marketplace,” noted Fries. “The mid-size markets seem to be leading the way in Radio’s return to robust sales results, and pave the way for an industry-wide upturn that is expected by 1st quarter of next year.” These monthly totals are based on the RAB Radio Revenue Index of more than 150 markets. The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index.

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