July 2004 Radio Revenues
Local Radio revenue remained steady for July, increasing 1% over the same month from a year ago. National dollars decreased 15% this July when compared to July of 2003, contributing to an overall dip of 3% in combined total local and national ad sales revenue.
From a year-to-date perspective, local radio sales figures climbed 4% for the first seven months of 2004 over that same time period from 2003. National dollars experienced a drop of 2% January through July of 2004 compared to the same months from 2003. Combined total local and national Radio revenue increased 2% January through July of 2004 over January through July of 2003.
“Radio’s wide range of advertising categories and its strength in the local marketplace are sustaining the medium,” said President and Chief Executive Officer, RAB, Gary Fries. “While Radio’s rebound has been slower than anticipated, all indicators point to a healthy recovery by year-end 2004.”
These monthly totals are based on the RAB Radio Revenue Index of more than 150 markets. The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index.