November 27, 2015

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First Mediaworks

June 2004 Radio Revenues
Radio revenue climbed in June posting a gain of 3% in combined total local and national ad sales compared to June of last year. Local revenue continued to lead, increasing 5% over June of 2003, while the national sector continued to lag, dropping 3% compared to last June. For the 2nd Quarter of 2004, Radio revenue rose 2% in combined total local and national advertising sales when compared to 2nd Quarter of last year. Local business for 2nd Quarter was up 3% over the same quarter from a year ago, and national dollars remained flat. Looking at Radio revenue from a year-to-date perspective, combined total local and national ad sales figures increased 3% January through June of 2004, compared to that same time period last year. Local sales numbers increased 4% for January through June of 2004 over January through June of 2003. National revenue inched up 1% during the first half of 2004 over the first half of 2003. "Radio’s strength as a local medium continues to provide a sound footing for the industry as we anticipate activity in national to revive as the year rolls out,” observed Gary Fries, President and Chief Executive Officer, RAB. These monthly totals are based on the RAB Radio Revenue Index of more than 150 markets. The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index.

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