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April 23, 2014

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First Mediaworks


February 2004 Radio Revenues
In a surprising twist, local Radio revenue figures are rebounding faster and stronger than national, the sector that traditionally signals the healthy return of advertising. Looking ahead, both segments are expected to yield positive results in 2nd Quarter. For the month of February, local ad dollars climbed 3% over February of 2003, while national activity dropped 4% this February compared to February of last year. Total combined local and national revenue for the month of February also rose 1% over February of 2003. On a year-to-date basis, local ad dollars grew 1% for the first two months of 2004 versus that same time from a year ago.National sales figures for January through February of 2004 dropped 2% when compared to January through February of 2003. Total combined local and national dollars experienced a gain of 1% in the first two months of the year. “Radio’s stronghold in the local marketplace has sustained the medium through the early part of 2004,” noted Gary Fries, President and Chief Executive Officer, RAB. “We anticipate national growth to accelerate as the year progresses.” These monthly totals are based on the RAB Radio Revenue Index of more than 150 markets. The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index.

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