November 26, 2015

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First Mediaworks

December 2003, Full-Year Radio Revenues
Radio wrapped up 2003 slightly ahead of the previous year with a one percent gain in total combined national, local, and network advertising revenue. National business, which sustained growth throughout most of the tumultuous year, saw the biggest increase with a 6 percent jump over last year. Local ad sales figures maintained stability, remaining flat for this year when compared to 2002. Network Radio also experienced revenue growth, posting an increase of 3 percent in 2003 over 2002. For the month of December, Radio was up 2 percent in both local and national ad sales figures over the same month a year ago, for a total combined national and local ad sales increase of 2 percent over December of last year. Fourth Quarter revenue results in Radio for 2003 were hindered by sluggish ad spending early in the Quarter. Ad sales in local, national, and total combined local and national, were all down one percent compared to 4th Quarter of 2002. "The growth Radio generated in 2003 points to healthy ad sales in all sectors, as consumer confidence grows and we move into a more stable economy in 2004," observed Gary Fries, President and Chief Executive Officer, RAB. "In local advertising, which was the most lackluster this past year, Radio was able to maintain a presence without a shortfall. Combined with better-than-expected national results, Radio is well positioned for accelerated momentum." These monthly totals are based on the RAB Radio Revenue Index of more than 150 markets. The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index.

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