November 2003 Radio Revenues The month of November challenged the Radio industry as the economy continued to stall before the Holiday shopping boost. Local revenue fell 4% in November, compared to that same month from a year ago. National ad sales figures also dropped 6% over November of 2002. The combined national and local total ad revenue was also down 4% compared to last November.
From a year-to-date perspective, Radio fared better with local dollars remaining flat over the first eleven months of 2003 when compared to that same time period from last year. National revenue increased by 6% January through November of 2003 over January through November of 2002. The combined national and local total was up 1% for the first eleven months of the year compared to those same ten months from 2002.
“Radio will increase its revenue performance as we move into 2004, nted President and Chief Executive Officer of RAB Gary Fries. “Consumer confidence is on the rise and Radio will be an early recipient of advertisers return to spending.”
These monthly totals are based on the RAB Radio Revenue Index of more than 150 markets. The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index.