October 2003 Radio Revenues Radio industry national ad sales figures grew 1% over October of last year. Local Radio revenue slowed down with a 2% drop compared to last October. The combined total national and local ad sales figures for the month were also down by 1% when compared to October of 2002.
On a year-to-date basis, the picture for Radio continues to look healthy. Over the first ten months of 2003, national ad dollars rose 7% over the same ten months from last year. Local Radio revenue for January through October of this year remained flat when compared to that same time period from last year. The combined total national and local Radio revenue for January through October of 2003 was up 2% over 2002.
“As the economy rebounds and consumer confidence returns, Radio’s revenue growth in the local marketplace will also bounce back,” explained Gary Fries, President and Chief Executive Officer of RAB.
These monthly totals are based on the RAB Radio Revenue Index of more than 150 markets. The accounting firm of Miller, Kaplan, Arase & Co. provides the local and national revenue data on the more than 150 markets RAB uses to calculate its Revenue Index.