November 28, 2015

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May 2003 Radio Revenues
Radio revenues were mostly flat for the month of May, with national business experiencing some growth.  Local ad sales for the month were flat compared to May of last year, while national dollars rose 4% over the same month a year ago.  The combined total for May was also flat when compared to May of 2002.

On a year-to-date basis, the Radio industry showed more positive growth, boosted by pre-war ad spending earlier in the year.  Local sales figures for the first five months of 2003 were up 1% over the same time period from 2002.  National dollars climbed 5% January through May of this year when compared to January through May of 2002.  The combined total for the first five months of 2003 was up 2%, compared to the same five months from last year.

To put the intermediate and long-term growth of the Radio industry into proper perspective, RAB introduced a Sales Index that equates base year 1998 to 100.  The Index works similar to the Consumer Price Index so that information can be monitored on a monthly basis.

The sales index for the month of May was 132.9 for local; 138.7 for national; and 133.5 for the combined total.  Looking at the index from a year-to-date perspective, the local index was 134.8; national was 139.2; and the combined total was 135.9.

“Radio has managed to tread the waters of a challenged economy that was further muddied by world events,” observed Gary Fries, President and Chief Executive Officer of the Radio Advertising Bureau (RAB).  “We see a strong, consistent recovery in Radio starting in 3rd Quarter.  Business activity has stabilized and is accelerating as we move forward through the year.”

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